Hi guys,we chose a company to show you and evaluate how well infographics used in its official website.

This ppt includes three sections,the first section will introduce a company which is Land Rover.The second part is body,we will evaluate some visualization techniques which were applied to official website design and the third part will summarize all infographics mentioned above.

OK, let me give you a little bit of information about our topic.Stated simply,the automobile industry is a industry which designs cars,manufactures cars and sells cars.Especially It is one of the world's most important economic sectors by revenue.

Next comes the company Land Rover which we are gonna take it as a example.Land rover is a English car brand and it offers a wide selection of SUV.

Then I’m gonna show you guys some infographics which I select from the website www.landrover.ca.When you input the website address you will see this picture and then you can click here (vehicle) to enter the next page.So you will see this picture,showing all Land Rover’s vehicles to viewers directly.Obviously,altogether they have 5 models on sales.You might think why they use this picture right here.In my view pictures probably have more impact and power than financial graphs,because they connect directly with organizations through abstract forms.

And then when you scroll down your mouse you can see this five models with a bit more detail and clear.I think a successful infographics needs to be unique,simple,and with minimal text&high impact.There are many pictures that look similar and i think consumer will not engage with an picture if it has the same look as the other pictures that they have seen before.And then you can see this 5 pictures,they are original took by Land Rover company.The trick to creating a good infographics is to make it visually appealing while keeping it simple at