...ANALYSIS OF THE MEDICINE HAT COLLEGE GLOBAL TOURISM & MARKETING PROGRAM Presented to Ms. xx Coordinator of Global Tourism & Marketing Program x x College Prepared by Yili Wang First Year Students of Business Administration November 28, 2014 MEMORANDUM TO: Ms. Linda Tooth, Coordinator of Global Tourism & Marketing Program FROM: Ms. Yili Wang, First Year Students of Business Administration DATE: November 27, 2014 RE: Analysis of the Medicine Hat College Global Tourism & Marketing Program Here is the report, which you authorized on October 27, about the analysis of the Medicine Hat College (MHC) Global Tourism & Marketing (GTAM) Program. The study involved a discussion of the courses that are considered to be added to the GTAM program, the importance of practical experience and experiential learning, and the career development for GTAM graduates in terms of the position unfilled, as well as the recommendations about the development of Medicine Hat College GTAM program. According to the surveys from alumni, educational institutions, and business institutions, and some secondary resources, the quality of the Global Tourism and Marketing program can be improved in terms of course offering, sufficient practicum providing, and unfilled positions analyzing. It is important that college provides more opportunities and offers more useful courses to help tourism students to meet the needs of tourism industry. I am grateful to all of the people...
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...Email:mohamedmaganga@hotmail.com JAN 2014 Coursework cover sheet – be sure to keep a copy of all work submitted * Submit via the coursework at Room No. 20 Administration Building * Section A - To be completed by the student – PLEASE PRINT CLEARLY Family Name(s) MAGANGA | Module Code ARUM40EKM | First name(s) Mohamed George | | IAA Student Registration Number MBA -ITM/0179/T.2013 | | LecturersDr.Titus Tossy and MS Joy Joseph | Module TitleIS/IT STRATEGY | Due date:10th January 2014 | Assignment No. / TitleIS /IT USE AT NCAA | Extensions & late submissions allowed:No | Estimated Time (hrs) | Assignment type:Individual | % of Module Mark50 | Hand out date: 10th January 2014 | Penalties: Marks will be reduced by 10% of the original mark for every week late. No work will be accepted that is more than two weeks | Declaration: I/we the undersigned confirm that I/we have read and agree to abide by the Coventry University and Institute of Accountancy Arusha regulations on plagiarism and cheating. I/we confirm that this piece of work is my/our own. I/we consent to appropriate storage of our work for checking to ensure that there is no plagiarism/ academic cheating.Signature(s): -----------------------------------------------------------Date:-------/-------/2014 | Table of Contents Table of Contents iii Abstract vi Chapter 1 1 1.0 General perspective of Tourism sector in Tanzania 1 1.1 Background Information on Ngorongoro Conserv...
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...placement Policy and procedure for placement was subsequently developed and approved by the Board of the Placement Service. Based on the total declared capacity for programmes under Government sponsorship, and the performance analysis of the 2013 K.C.S.E Examination results, the Placement Service has set the cut off point for admission to bachelors degree programme at B of 60 points for male candidates and B- of 58 points for female candidates. In addition, all Candidates with a minimum overall grade of C- are eligible to apply for diploma programmes. The Placement Service therefore wishes to inform the 2013 K.C.S.E Examination Candidates that the online application system will open for application on Monday, May 19, 2014 at 0000 hrs and will close on Saturday, May 31, 2014 at midnight. Applicants who meet the cutoff point set by the Placement Service for admission to bachelors degree programmes may in addition apply for diploma programmes of their choice, while those below the bachelors degree cut off point but with a minimum of overall grade of C- may only apply for diploma programmes, following the procedure outlined in the Placement...
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...Ashelik Bagley QNT/275 December 7, 2014 Professor Adkins Abstract Communication is an issue that plagues many businesses today. In an effort to confront this problem, we must collect and analyze data. There are two types of information, qualitative and quantitative. Qualitative data is information that cannot be measured with numbers as it is information about qualities. Information such as the hardness of the rock, how gracefully one walks and the color of one’s eyes are examples of qualitative data. Quantitative data is information that can be written down and measured using numbers. Examples of quantitative data are one’s weight, shirt size, and length of one’s hair. Quantitative data was collected in an attempt to find the core reason communication is an issue for First Service Residential, a small property management company. Quantitative research relies upon probability sampling in order to be able to generalize results to the wider population. Sample selection is based on participation to the relevance of the questions being asked. Quantitative data should be reliable and produce the same response and allow for replication. For part 2 of my collaboration of a business problem, I will explain how I obtained a suitable sample of quantitative data, review the data for validity and reliability while using descriptive statistics to summarize the data. Business Decision Making Project, Part 2 Business communication in inherently collaborative and...
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...Digital Repository @ Iowa State University Graduate Theses and Dissertations Graduate College 2014 A review of studies on luxury hotels over the past two decades Yin Chu Iowa State University Follow this and additional works at: http://lib.dr.iastate.edu/etd Part of the Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Home Economics Commons, Management Sciences and Quantitative Methods Commons, and the Marketing Commons Recommended Citation Chu, Yin, "A review of studies on luxury hotels over the past two decades" (2014). Graduate Theses and Dissertations. Paper 13913. This Thesis is brought to you for free and open access by the Graduate College at Digital Repository @ Iowa State University. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Digital Repository @ Iowa State University. For more information, please contact hinefuku@iastate.edu. A review of studies on luxury hotels over the past two decades by Yin Chu A thesis submitted to the graduate faculty in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE Major: Hospitality Management Program of Study Committee: Liang (Rebecca) Tang, Major Professor Tianshu Zheng Fatma Baytar Iowa State University Ames, Iowa 2014 Copyright © Yin Chu, 2014. All rights reserved. ii TABLE OF CONTENTS Page LIST OF TABLES ...............................
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...Malaysia; * Mindanao and the province of Palawan in the Philippines. The Program BIMP-EAGA cooperation aims to increase trade, tourism and investments with and outside the sub region by: * Facilitating the free movement of people, goods, and services * Making the best use of common infrastructure and natural resources * Taking the fullest advantage of economic complementation The BIMP-EAGA initiative is envisioned to be private sector-led and market-driven. Its goal is to accelerate economic development in focus areas which, although geographically distant from their national capitals, are in strategic proximity to each other, in one of the world's most resource-rich regions that includes the Heart of Borneo (HoB) and Sulu-Sulawesi Marine Ecoregion (SSME). To achieve its development goals, the BIMP-EAGA cooperation is anchored on five strategic pillars: Connectivity, Food Basket, Tourism, Environment, and Trade and Investment Facilitation. BIMP-EAGA and the Philippines: THE 12-member delegation of the Sabah Federation of Industries expressed interest to work closely with Cebu Chamber of Commerce and Industry to strengthen trade and tourism between Sabah and Cebu Datuk Seri Panglima Wong Khen Thau, president of the Sabah Federation of Industries and the organizing chairman of the SIE (Sabah International Expo) 2014 – says that...
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...1 Individual Report. Topic: Tourism figures from different EU country Student Name: Ilesh Patel Student ID: 21278596 Seminar Group: B Seminar Tutor: Mr. Yehia Nawar INTRODUCTION Tourism is repadily growing industries in the worlds and some of the country econamiclay dipands on turism, just like in Europe Switerzerland, Murituse, Maldive and many others in the world, being service inderstry turism also provide many jobs for local people Howeaver, just like other industry turisem industry also have own share of problem like social dislocation, as maetion ecomanilacl dipandency, also recently started threat terrorism, since learning about tourism people looking for more responsible holidays, amoung all type tourisim sustainable tourisim is most pouplelr. All tourism need to be a Sustainable whatehr is holiday, bussiness or conference perpose, Sustainable tourism is defined as “tourism that respects both local people and the traveller, cultural heritage and the environment” In this perticuler project explores the characteristic and objective of tourisem in Europe through a serise of a case studies, THE RISE OF TOURISM in Europe As mention tourism is fastest growing industris, for example by 1960 there were 25.3 millon international turist arrive by 1990 figure risen to 425 miloin, its 17 time morre then early figure, by 2008 It was 980 milon its been increease more then double and accourding to the world tourism organisation forecast numbkler will...
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...Threats 7 6. CHALLENGES 7 7. MARKETING INFORMATION 7 8. CRITICAL ANALYSIS OF THE CURRENT PLAN 8 9. POTENTIAL STRATEGIC OPTIONS FOR VISIT BRITAIN 8 10. RECOMMENDATIONS WITH JUSTIFICATION OF THE CHOSEN STRATEGIC OPTIONS 9 11. MARKETING MIX 9 References 18 1. INTRODUCTION: As a marketing consultancy team, we have been asked to review the current marketing plan of Visit Britain that was put together by an inexperienced marketing team. Visit Britain is a large tourist organisation, whose aims is to increase inbound tourism in Great Britain and to improve Britain’s ranking in the eyes of international travellers but also to expand the tourism industry. (VisitBritain, 2013) This report will require a Marketing This audit will critically analyse the current plan, it will identify areas that needs improvement on the plan also recommending strategies and tactics that can help Visit Britain to achieve their objectives with justification. This report will explore the macro environment, the micro environment and the internal environment of visit Britain using PESTEL, SWOT, and 5 PORTAL FORCES Models. Few growth strategic options will also be recommended justifying one of the only one of the strategy then growth marketing mix will be outlined in support of the strategic options recommended. 2. SITUATIONAL ANALYSIS The first decade of the twenty first century has been a significantly difficult period for the tourism industry worldwide....
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...Social Media on Hospitality/Tourism Name: Institution: Date: Introduction Since the turn of the century, there has been an upsurge in the use of social media. As a result, many tourism organizations that include hotels, travel agencies, and airline companies have started using the internet as one of the important tools in marketing and communication strategies. Many businesses within the hospitality industry rely on good reviews from their customers, and social media is offering this as a natural marketing tool (Bennet, 2012). The use of social media have become very widespread, and the travelers use these sites consistently to brag about their great experiences as well as express displeasure with poor experiences. This is a natural way through which the social media is impacting the hospitality and tourism industry. After realizing the power of social media, businesses are also leveraging on the wide presence of customers in social media to communicate, engage, and market their services and products to the customers (Guzel & Sengun, 2015). The growth of social media has had immense impacts on social media that range from marketing, communication, and even corporate social responsibility. This paper conducts a literature review on the effects of social media on hospitality and tourism. Literature Review According to Mahmood A Khan (2012), the benefits of social media can be very helpful in marketing and management in hospitality and tourism. He states that social media...
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...Introduction 3. Theories a. Holt’s Theory of Cultural Branding b. Hall’s Tourism and Market System 4. Case Study Introduction 5. Brand Strategies 6. Critical Analysis of Brand Strategies 7. Recommendations 8. Conclusion Executive Summary This report was commissioned to examine the Manly Council case study and the strategies they use for their business and how they can relate to actual marketing theories and models. This research draws attention to the two strategies that Manly Council uses one of which is the beach and how they utilize this in enhancing the experience of tourists. Manly Council does this by placing eateries, shopping centers, services such as bike tours and aquariums and hosting annual events such as the International Jazz Festival. The Holt’s Theory of Cultural Branding where it states that brands are and can influence the societies culture fits into this strategy as Manly Council has created the ‘Surf City’ brand to align the values of its residents to create a beach culture for them to showcase to visitors. However in the strive for personal sovereignty is almost impossible through brands because cultural branding will force too many cultural icons for one to handle and time is short for one to reach sovereignty. Further research indicates that social media is also a tool used by Manly Council to increase brand awareness. The Hall’s Tourism and Market system, which signifies that a tourists experience is the main point...
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...Social Media on Hospitality/Tourism Name: Institution: Date: Introduction Since the turn of the century, there has been an upsurge in the use of social media. As a result, many tourism organizations that include hotels, travel agencies, and airline companies have started using the internet as one of the important tools in marketing and communication strategies. Many businesses within the hospitality industry rely on good reviews from their customers, and social media is offering this as a natural marketing tool (Bennet, 2012). The use of social media have become very widespread, and the travelers use these sites consistently to brag about their great experiences as well as express displeasure with poor experiences. This is a natural way through which the social media is impacting the hospitality and tourism industry. After realizing the power of social media, businesses are also leveraging on the wide presence of customers in social media to communicate, engage, and market their services and products to the customers (Guzel & Sengun, 2015). The growth of social media has had immense impacts on social media that range from marketing, communication, and even corporate social responsibility. This paper conducts a literature review on the effects of social media on hospitality and tourism. Literature Review According to Mahmood A Khan (2012), the benefits of social media can be very helpful in marketing and management in hospitality and tourism. He states that social media...
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...Agents/Intermediaries (OTA); and how the rise of technology has affected the business model and operations of traditional agents. Traditional TA in this paper refers loosely to those with a brick and mortar store, selling travel related services with human touch; while OTA are also selling travel related services, but without a brick and mortar store and solely relies on internet as a selling medium (Bottomley, 1997). The paper will start with an overview of the booming travel industry, followed by the main challenges facing the travel industry, namely labour crunch and human touch, discussed in the context of TA and OTA. An analysis of current consumers behaviour factors as identified by Zhou, Dai, and Zhang (2007), affecting purchase decisions will also be discussed. In addition, traditional TA roles have evolved throughout the years to offer differentiated services in order to keep within the competition. The distribution of travel products has undergone changes and in order to remain competitive, TA must take a page out of OTAs, adapt to technology and online platforms in order not to be rendered obsolete. Keywords: Travel Agents, Technology, Internet, Online Intermediaries, Online agents Will The Advent of Online Intermediaries Diminish the Need for Travel Agents Totally in the Near Future? The travel and tourism industry is a million dollar trade. Many countries in the world have seen the value in promoting Travel and Tourism, pushing it to be one of the strongest sectors...
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...JADUAL PEPERIKSAAN AKHIR SEMESTER MEI 2014 BAGI PROGRAM SARJANA MUDA DAN DIPLOMA TARIKH/HARI SESI MASA KOD KURSUS ABKF1303 HBCL3403_V2 HBEL3103 HBHE1103 HBIS4203 HBME2103 HBML4403 HBPE3403 HBSE4103 OUMM2103 SBEM2103 BBSB4103 CBAM2104 CBEC3503 CBEC4203 EBPM3203 HBEM2403 HBHE1203 HBMT4403 SBMA4603 SBSP4703 SBST2503 BBAP2103 HBEF1403 HBML4103 HBMT4203 HBSE4303 HBTL3103 HBTL4303 SBEM3103 SBMA4303 SBSC3403 CBOP3103 EBEC3103 EBXC4103 EDXC3103 HBAE3103 HBAE3303 HBEL1203 HBEL4403 HBHE3203 HBIS3203_V2 HBLS3303 HBML1103 HBSC3103_V2 OUMM3203 SBMA1603 ABCG4203 BBCM4103 BBUS2103 BDOE4103 CDCT2203 HBEF2203 HBME3103 HBMT1203_V2 HBMT4303 SBSM4203 XBFS4103 BBFB3103 CBDT3203 CBSR4103 EBMC3103 EDTQ2103 HBEF2303 NBHS1103 SBSE4303 SBSP4203 NAMA KURSUS INTERNATIONAL RELATIONS TATABAHASA BAHASA CINA KUNO TEACHING OF WRITING PENGENALAN PENDIDIKAN KESIHATAN PENDIDIKAN ISLAM: TINGKATAN 4 PENDIDIKAN MORAL : TAHUN 2 KOMPETENSI DALAM BAHASA MELAYU PENGURUSAN SUKAN DALAM PENDIDIKAN JASMANI REKREASI UNTUK PENDIDIKAN KHAS ENTREPRENEURSHIP CURRICULUM PLANNING IN MATHEMATICS EDUCATION CROSS CULTURAL MANAGEMENT MULTIMEDIA ADVERTISING ELEMENTS OF DATA WAREHOUSING CUSTOMER RELATIONSHIP MANAGEMENT PROJECT SCHEDULING AND CONTROL CONFLICT MANAGEMENT IN STUDENT AFFAIRS PEDAGOGI PENDIDIKAN KESIHATAN TEACHING MATHEMATICS IN FORM SIX NUMERICAL METHODS EXERCISE METHODOLOGIES STATISTICAL METHODS MANAGEMENT ACCOUNTING SENI DALAM PENDIDIKAN SEJARAH PERKEMBANGAN BAHASA MELAYU TEACHING MATHEMATICS IN FORM FOUR PENGENALAN BAHASA...
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...modern technologies, such as the Internet (Globalization, 2007). In the last few decades, the advantages of globalization have been debate because some argue that it is good for the world economy, while others argue that it can cause catastrophic economic and environmental consequences. Although globalization has some negative effects, such as increasing income inequality between the poor and the rich, its positive effects outweigh the costs. Therefore, globalization improves countries’ economic growth, people’s standard of living, and information technology. Many people believe that the concept of globalization was caused by the liberation of markets after the post-war monetary agreements, such as the Breton Woods System. However, globalization has already been in practice for centuries all over the world. These agreements accelerated globalization because they helped to open new markets in different countries, and reduced trade barriers through the General Agreement on Tariffs and Trade (GATT). Some archeologists found evidence of trade between the Roman Empire and Sri Lanka, and some coastal areas of Vietnam (James, 2010). Also, in China, international trade was practiced during the Western Han dynasty (206 BCE - 9CE) with the establishment of the “Silk Road.” Their ships reached as far as the African coast. Moreover, during the sixteenth and seventeenth centuries, commerce and cultural encounters among different countries were common (What is Globalization? 2014)....
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...Silparcha, U. (2014), A Two-Stage Classifier That Identifies Charge and Punishment under Criminal Law of Civil Law System, IEICE Trans. Inf. & Syst., vol. E97-D, no.4, pp.864-875. Thammaboosadee, S., and Watanapa, B. (2013), Identification of Criminal Case Diagnostic Issues: a Modular ANN Approach, The International Journal of Information Technology & Decision Making, Vol.12 (3), pp. 523-546, ISSN: 0219-6220. Thammaboosadee, S., and Silparcha, U. (2009). A GUI Prototype for the Framework of Criminal Judicial Reasoning System. Journal Of International Commercial Law And Technology, 4(3), pp.224-230,July, 2009 International Conferences (Total: 11) Choknitisub, K., Kiattisin, S., Thammaboosadee, S., and Leelasantitham, A. (2014), Forecasting Container Support Strategy of Bangkok Port, The Proceedings of Management and Innovation Technology International Conference (MITiCON2014), pp. 63-67. Poonun, S., Kiattisin, S., and Thammaboosadee, S. (2014), Business Process Improvement in Customer Relationship Management Case Study, The Proceedings of Management and Innovation Technology International Conference (MITiCON2014), pp. 68-72. Thammaboosadee, S. (2014), An Elements-based Multi-Stage Charges Identification Model for Textual Criminal Cases, The Proceedings of the Ninth International Conference on Digital Information Management (ICDIM 2014), pp. 11-15, ISBN: 978-1-4799-5421-6. Muangon, A., Thammaboosadee, S., and Haruechaiyasak C. (2014), A Lexiconizing...
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