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Information Environment Problem Assignment

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When Apple first introduced IPhone5 and iOS 6, the company claimed that there would be huge innovations in the new system, one of which is Apple’s own Maps app substituting Google Maps. While after the new version of IPhone is released, the company only receives a mass of comments like “dumb” or “crap” about Apple Maps.

There is absolutely an information breakdown somewhere in the whole process of the application’s development. But since we are talking about Apple, a giant in its field, I really do not want to believe the company’s developing team would make mistakes like not testing the products before its release or not communicating with potential customers to find their real needs. Rather I think it is the market factors and the competition with its rivals that make Apple have to do this.

Ted Schadler, Vice President and Principal Analyst at Forrester Research, said on his twitter that “Apple had to do maps. It had no choice, really. The reason is simple: maps are the place where mobile matters most.”([1] http://www.forbes.com/sites/forrester/2012/09/21/why-apple-had-to-do-maps-a-mobile-engagement-analysis/) He summarized that on map applications, more information than merely location is embedded, which makes these apps more valuable. Also Caterina Fake, founder of Findery.com, once made a point that “Without location, mobile apps have no ground. They lose their context.”
According to these comments, it seems that in the long term, Apple has no ways continuing its cooperation with Google on map apps, which happens to be the competitor with the biggest threats. From information perspective, it is also unwise to give Google continuous access to Apple’s user data or any product plan and strategy. Also, Shel Israel mentioned that Apple does not want to “partner with another mapping company; otherwise, it will once again be caught by the shorthairs longterm

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