Nirma Company is one of the biggest company in the India. Today Nirma enjoy positioning itself as one of the India’s “top 10” brand in the country. It is public limited company. Mostly is such a vast industry that is requires worker qualified in the branches. For E.g. M.B.A., C.A., B.C.A. & you will be astonished to know that such a large company was started only by one person in 1969 & he is great Karashanbhai patel who proved the slogan “Rag to Riches”. The qualification of Karashanbhai Patel is up to standard 5 at a very early age. He himself had started marketing detergent and soap from door to door & village to village.
Nirma is not looking the better sole of it’s product but also they are looking better quality. Thus Nirma operates a mission to provide,
“Better Products,
Better Value,
Better Living”
“Better Products, Better Value, Better Living”
Page No: 1.2 History & Development
The Story of NIRMA & LIMITED is not the story of detergent of powder. It is much more the story of the men working there and that the reason that it is interesting.
Shir Karshanbhai K. Patel who is the founder of this such a big organization. The Nirma story began in 1969, when Mr. K.K.Patel rolled out the first bag of phosphate free synthetic detergents powder, signaling the lunch of NIRMA. And the first bag of Nirma was destined to changes the Indian detergent industry hitherto dominated by multinational player offering high price products to a small segment of the popular.
Within a short span of three decades, Nirma has completely rewritten the rules of the game. Offering high quality products at unbeatable low prices. In the process, Nirma
