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Information System and Technology

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Student Number: 26450992
Module Code: MANG1006
Date: 23rd April 2015

MANG 1006 Individual Coursework Assignment: BPM Distribution Co.

Word count: 1350

Introduction: Originally an independent record store in early nineties, BPM is one of the most recognized symbols in German’s local music market. In recent year, BPM is gradually regarded as a successful record distribution company worldwide, which gains profits from the distribution fee when selling products to different retailers. The company has achieved great success by taking the strategy of concentrating on a target market area. However, the appearance of Web-based shops and music download services brings negative impacts to the revenue of BPM company. Meanwhile, the deficiency of using information technology and Internet and inefficient management methods also create potential risks for the company’s future development. On account of this, BPM need a new business strategy to adjust the current production model in order to enhance competiveness among competitors and increase the profits of BPM Company.

Problems and the New Business Strategy:

From the BPM scenario, there are several problems that may hinder the development of the company. First of all, the company’s utilization of information technologies and the Internet is deficient, which only contains the costumer accounting, invoice production package based on the office LAN that may lead to inefficiency. Secondly, BPM’s website is mainly used to get publicity for the business and provides new releases information for record retailers, however, it is unable to place order through the website. Orders from shop holders are placed by telephone, tax, and email of one sale representative and then hand write on pre-prepared form which is a

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