...all individuals, objects, or measurements of interest. True False 2. A sample is a portion or part of the population of interest. True False 3. To infer something about a population, we usually take a sample from the population. True False 4. The techniques used to find out something about a population, such as their average weight, based on a sample are referred to as descriptive statistics. True False 5. There are four levels of measurement-qualitative, quantitative, discrete, and continuous. True False 6. The ordinal level of measurement is considered the "lowest" level of measurement. True False 7. A store asks shoppers for their zip code to identify market areas. Zip codes are an example of ratio data. True False 8. An ordinal level of measurement implies some sort of ranking. True False 9. Data that can only be classified into categories is measured with a nominal scale. True False 10. The terms descriptive statistics and inferential statistics can be used interchangeably. True False 11. A marketing research agency was hired to test a new DVD player. Consumers rated it outstanding, very good, fair or poor. The level of measurement for this experiment is ordinal. True False 12. The Union of Electrical Workers of America with 9,128 members polled 362 members about a new wage package that will be submitted to management. The population...
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...Informative Essay Causes & Effects of Stress in College Students Tracy Thomas Professor Evans ENG 115 March 20, 2014 "The World Health Organization (WHO) Global Burden of Disease Survey estimates that mental disease, including stress-related disorders, will be the second leading cause of disabilities by the year 2020" (World Health Organization: 1990). In today's fast paced society it is common for people to experience stress in various aspects of their lives. Due to the ever evolving and increasing amounts of responsibilities the average college student has to manage on a daily basis, there is an urgent need for appropriate stress management skills in the following main causes of stress in a college student’s life: personal, academic, and financial. Let's further clarify these areas. Personal - balance of family and social life; academic - challenge of maintaining mandatory GPA; financial - stress of the cost of education and the need to garner and maintain gainful employment to cover these costs. Academic success is contingent upon the student's ability to properly manage these top causes of stress by implementing a regiment of academic time management, dietary and social health wellness routines, and by consistently harnessing available resource networks. Let’s consider how the effects of stress impact the economy. Although the term "stress" is used in a wide variety of contexts, it has consistently been proven...
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...Online Exhibitions: Five Factors for Dynamic Design M. Merritt Haine Museum Communications The University of the Arts December 2006 A thesis submitted to The University of the Arts in partial fulfillment of the requirements for the degree of Master of Arts in Museum Communication. 1 © December 2006 M. Merritt Haine All Rights Reserved No part of this document may be reproduced in any form without written permission of the author. All photographs and drawings produced by and are the property of name unless otherwise noted. Copyrights to images are owned by other copyright holders and should not be reproduced under any circumstances. This document as shown is not for publication and was produced in satisfaction of thesis requirements for the Master of Arts in Museum Communication in the Department of Museum Studies, The University of the Arts, Philadelphia, Pennsylvania under the Directorship of Beth A. Twiss-Garrity For more information, contact: M. Merritt Haine 573 South McLean Blvd. Memphis, Tennessee 38104 215-817-1213 merritthaine@gmail.com To the Faculty of The University of the Arts: The members of the Committee appointed to examine the thesis of M. Merritt Haine, Online Exhibitions: Five Factors for Dynamic Design, find it satisfactory and recommend it to be accepted. Amy Phillips-Iversen Committee Chair Director of Education & Community Programs, The Noyes Museum of Art Phil Schulman Master Lecturer, Electronic Media, The University of the Arts Matthew Fisher...
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...section Vi essay forms Many people use the term “essay” to mean any paper written for a class. In actuality, there are many different types of essays, each of which has a unique purpose, form, and style. We call these different types of essays “modes of discourse,” and they include expository, persuasive, and comparecontrast essays to name just a few. This section of the Guide has a dual purpose. First, various types of essays are described and suggestions are included about how to approach each particular type of writing. Second, the sample essays are good tools for you to see how these different essays look in their final form. These are not templates (no essay can be a carbon copy of another even in form), but they will give you a good idea of what a final piece of writing for each mode of discourse looks like. It would be advantageous to critically analyze the form and content of each sample against the instruction for how to write each type of essay. chapter 21 expository essays Jennifer propp An expository essay explains something using facts rather than opinions. The purpose of this type of essay is to inform an audience about a subject. It is not intended to persuade or present an argument of any kind. Writing this type of essay is a good way to learn about all the different perspectives on a topic. Many students use the expository essay to explore a variety of topics, and do so in a wide range of formats, including “process” and “definition”...
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...Electronics FOR DUMmIES by Gordon McComb and Earl Boysen ‰ TEAM LinG - Live, Informative, Non-cost and Genuine ! Electronics For Dummies® Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 Copyright © 2005 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, e-mail: brandreview@wiley.com. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written...
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...Bibliographic Essay on African American History Introduction In the essay “On the Evolution of Scholarship in Afro- American History” the eminent historian John Hope Franklin declared “Every generation has the opportunity to write its own history, and indeed it is obliged to do so.”1 The social and political revolutions of 1960s have made fulfilling such a responsibility less daunting than ever. Invaluable references, including Darlene Clark Hine, ed. Black Women in America: An Historical Encyclopedia 2nd ed. (New York: Oxford University Press, 2004); Evelyn Brooks Higgingbotham, ed., Harvard Guide to African American History (Cambridge: Harvard University Press, 2001); Arvarh E. Strickland and Robert E. Weems, Jr., eds., The African American Experience: An Historiographical and Bibliographical Guide (Westport: Greenwood Press, 2001); and Randall M. Miller and John David Smith, eds., Dictionary of Afro- American Slavery (Westport: Greenwood Press, 1988), provide informative narratives along with expansive bibliographies. General texts covering major historical events with attention to chronology include John Hope Franklin and Alfred A. Moss, Jr., From Slavery to Freedom: A History of African Americans (Boston: McGraw Hill, 2000), considered a classic; along with Joe William Trotter, Jr., The African American 1  Experience (Boston: Houghton Mifflin, 2001); and, Darlene Clark Hine, William C. Hine, and Stanley Harrold, The...
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...also have a bad side effect on humanity. Global warming starts out with gases which is called greenhouse gases emitted by everyday objects and big things too. After that, the gases then go up to the atmosphere where it stays there. This starts the greenhouse effect where the atmosphere is thick with greenhouse emissions, this forces heat to stay underneath it. Some of the big effects under climate change are the weather and how it gets changed. The effects of it on the economy and social groups are pretty big. It is known to change changes the amount of food and water we get. It has affected us in the past. It can kill lives as well save lives with its good affects. Even though we have some good effects we will pay a bigger toll. This essay also talks about methods to prevent climate change. Weather effects: Global warming is known to increase temperatures which can cause more severe hurricanes throughout most places. It causes more floods due to more melting ice. As the sea water levels rise due to melting ice and increased rain, it can act harsher towards people who live near coastlines. Droughts can be also caused due to lack of precipitation and too much heat. Thus threatening the chances of being in a safe environment to call home. It is predicted for...
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...Starting an Online Business FOR DUMmIES ‰ 4TH EDITION by Greg Holden TEAM LinG - Live, Informative, Non-cost and Genuine ! Starting an Online Business For Dummies®, 4th Edition Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2005 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, e-mail: brandreview@wiley.com. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates...
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...Copyright © 2013 by McGraw-Hill Education. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-180360-1 MHID: 0-07-180360-2 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-180359-5, MHID: 0-07180359-9. E-book conversion by Codemantra Version 1.0 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill Education eBooks are available at special quantity discounts to use as premiums and sales promotions or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com. Trademarks: McGraw-Hill Education, the McGraw-Hill Education logo, 5 Steps to a 5 and related trade dress are trademarks or registered trademarks of McGraw-Hill Education and/or its affiliates in the United States and other countries and may not be used without written permission. All other trademarks are the property...
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...2 3. To infer something about a population, we usually take a sample from the population. Answer: True Difficulty: Easy Goal: 2 4. The techniques used to find out something about a population, such as their average weight, based on a sample are referred to as descriptive statistics. Answer: False Difficulty: Easy Goal: 2 AACSB: MD 5. There are four levels of measurement-qualitative, quantitative, discrete, and continuous. Answer: False Difficulty: Easy Goal: 5 6. Ordinal level of measurement is considered the "lowest" level of measurement. Answer: False Difficulty: Easy Goal: 5 7. A store asks shoppers for their zip code to identify market areas. Zip codes are an example of ratio data. Answer: False Difficulty: Easy Goal: 5 AACSB: REF 8. Ordinal level of measurement implies some sort of ranking. Answer: True Difficulty: Easy Goal: 5 9. Data that can only be classified into categories is nominal data. Answer: True Difficulty: Easy Goal: 5 10. The words descriptive statistics and inferential statistics can be used interchangeably. Answer: False Difficulty: Easy Goal: 2 11. A marketing research agency was hired to test a new DVD player. Consumers rated it outstanding, very good, fair or poor. The level of measurement for this experiment is ordinal. Answer: True Difficulty: Easy ...
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...Advertising and Public Relations 1) Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________. A) sales promotion B) direct marketing C) advertising D) personal selling E) public relations Answer: C Diff: 2 Page Ref: 430 Skill: Concept Objective: 15-1 2) A company's total marketing communications package consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________. A) the communications method B) integrated marketing C) the promotion mix D) competitive marketing E) target marketing Answer: C Diff: 1 Page Ref: 428 Skill: Concept Objective: 15-1 3) According to the opening scenario, GEICO has become the fourth-largest insurance company by ________. A) integrating humor and creativity into its minicampaigns B) targeting a niche market of people with exceptional driving records C) offering cost savings directly to customers without sales personnel D) marketing its product through creative print ads in major magazines E) creating a website that is appealing to both young and old drivers Answer: A Diff: 3 Page Ref: 428 Skill: Concept Objective: 15-1 4) All of the following are important decisions during the process of developing an advertising program EXCEPT ________. A) setting advertising...
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...A VISUAL GUIDE TO ESSAY WRITING Dr Valli Rao, Associate Professor Kate Chanock, and Dr Lakshmi Krishnan use a visual approach to walk students through the most important processes in essay writing for university: formulating, refining, and expressing academic argument. ‘MetamorTHESIS‘ Your main argument or thesis is your position in answer to the essay question. It changes and develops as you undertake your reading and research towards the essay. how to develop & communicate academic argument “I love the way the authors explain what an argument is. I also love the way they justify holding opinions in an academic context … A Visual Guide to Essay Writing shows you excellently how to communicate with your marker by employing your ‘authorial voice’.” - Dr Alastair Greig Head, School of Social Sciences The Australian National University Valli Rao Kate Chanock Lakshmi Krishnan “This is a great book ... clear, useful, beautifully conceived and produced ... an intriguing approach, one that will make sense to students and really assist their essay writing skills.” - Brigid Ballard & John Clanchy authors of the international best-seller Essay writing for students: a practical guide How effective structure supports reasoned argument in essays1 Discipline/field Topic Underlying question Introduce discipline/field/context and topic Roughly, 10–15% of essay length Why is this topic interesting from the perspective of the discipline/field...
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...Neutral, (4) Agree; (5) Strongly Agree 1. Do you think advertisement in the media is an effective way for recruitment? 1 2 3 4 5 () () () () () 2. Do you think Employees’ performance should be linked with pay scale? 1 2 3 4 5 () () () () () 3. Do you think employment test can judge an employee for final hiring decision? 1 2 3 4 5 () () () () () 4. Do you think house rent allowance/Rent free accommodation is an important element of your pay structure? 1 2 3 4 5 () () () () () 5. How important On-the-job training is? 1 2 3 4 5 () () () () () 6. Do you consider length of service is integrated with performance? 1 2 3 4 5 () () () () () 7. Do you believe hiring decision is taken based on performance? 1 2 3 4 5 () () () () () 8. Do you think essay appraisal is essential to judge the employees ability? 1 2 3 4 5 () () () () () 9. How important off-the-job training is? 1 2 3 4 5 () () () () () 10. Do you think hiring decision is based on academic qualification? 1 2 3 4 5 () () () () () 11. Do you think classroom lecture in helpful for training? 1 2 3 4 5 () () () () () 12. Do you think advertisement in the notice board is an effective way for recruitment? 1 2 3 4 5 () () () () () 13. How recommendation by direct supervisor can help a candidate while recruitment process? 1 2 3 4 5 () () () () () 14. Do you think Car/ Conveyance allowance is an important element of your pay structure? 1 2 3 4 5 () () () () () 15. Do you think unstructured interview process is helful on recruitment process...
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...PYC4802/101/0/2015 Tutorial letter 101/0/2015 Psychopathology PYC4802 Year module Department of Psychology IMPORTANT INFORMATION: This tutorial letter contains important information about your module. CONTENTS Page 1. INTRODUCTION ..................................................................................................... 3 1.1 Turorial material ....................................................................................................... 4 2. PURPOSE OF AND OUTCOMES FOR THE MODULE ......................................... 4 2.1 Purpose ................................................................................................................... 4 2.2 Outcomes ................................................................................................................ 4 3. LECTURER(S) AND CONTACT DETAILS ............................................................ 6 3.1 Lecturer(s) ............................................................................................................... 6 3.2 Department .............................................................................................................. 7 3.3 University ................................................................................................................. 7 4. MODULE-RELATED RESOURCES ....................................................................... 7 4.1 Prescribed book.....
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...Selecting a Topic and Purpose 8. Developing Supporting Material 9. Locating Supporting Material 10. Doing Effective Internet Research 1 Citing Sources in Your Speech 1. 36 37 49 57 64 73 83 PART 3 • ORGANIZATION 1 Organizing the Speech 2. 1 Selecting an Organizational Pattern 3. 1 Outlining the Speech 4. 92 93 103 1 10 PART 4 • STARTING, FINISHING, AND STYLING 15. Developing the Introduction and Conclusion 16. Using Language 1 22 1 23 1 31 PART 5 • DELIVERY 1 Choosing a Method of Delivery 7. 18. Controlling the Voice 19. Using the Body 1 39 1 40 1 44 1 48 PART 6 • PRESENTATION AIDS 20. Types of Presentation Aids 21. Designing Presentation Aids 22. A Brief Guide to Microsoft PowerPoint 154 155 161 164 PART 7 • TYPES OF SPEECHES 23. Informative Speaking 24. Persuasive Speaking 25. Speaking on Special Occasions 1 74 1 75 188 21 7 PART 8 • THE CLASSROOM AND BEYOND 230 26. Typical Classroom Presentation Formats 27. Science and Mathematics Courses 28. Technical Courses 29. Social Science Courses 30. Arts and Humanities Courses 31. Education Courses 32. Nursing and Allied Health Courses 33. Business Courses and Business Presentations 34. Presenting in Teams 35. Communicating in Groups 231 236 240 243 246 248 25 1 253 258 262 APPENDICES A. Citation Guidelines B. Question-and-Answer Sessions C. Preparing for Mediated Communication D. Tips for Non-Native Speakers of English Glossary Notes Index 267 268 282 284 286 290 309 323 This page intentionally left blank A Pocket Guide...
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