1. Would consider Demographic segmentation, because she just starting her own small business, which is a sole priority ship. Which is for people working as an entrepreneur as herself. So she would have base some of it off of who like chocolate and who doesn’t also she need to know which chocolate people would buy more often, and where should she open her business. So that was demographic segmentation is when you want to know things about your consumer to get there interest in what you’re doing and if the location is right for that. So when you’re starting your own business you have to do a lot of things before you can even see progress from it. So it takes over time before you’re business start’s going unless you brand with another business which will be a b2b because that can get you off your feet with this business as well. 2. A segment would be concerted strategy because it focus on one aspect which is pet supply store. So it’s targeting animal’s owner to come to a store that can have deals for them that they will enjoy for their animals. Because the customer is always right. It also fall into value proposition, which give the customer a good perspective on they want as I proclaimed. They can also now in days buy their product online and walk into the store. 3. Micromarketing is basically when you have a specific item that you want and you’re interested in the product. People have lots of reason to be specific maybe for special occasion or just have a great day by looking amazing. They would use it as a way for having different selection on products so you can choose the right one for yourself. So just the other day I was shopping looking for something lime green to match my jacket and these jean that are really comfy, so I had to decide on what store I should go to, what store had the deals, and what store didn’t. But that what it is so I was interested in these soaks and t-shirts that made the whole outfit look great. 4. Let’s say I was going to identified people that buy ray bans (aviators) or a Michael Kors clutches. Well what they both have in common is that they’re in the market right now for people to get all over the world. So what I would do is make a ad’s like a commercial with a guy with a surf board, just coming off of a wave with his aviators on his head with a catch phases to use that no one use like “These radical ass wave man, I’m about to catch another one”. Okay so this is when he coming off and he turn around flip his shades up upon his head say the line and run back into the water to catch an amazing wave man. For the next ad I would use four females in the club rocking this clutch with matching shoes. There having a photo shoot for this ad so it would be in a magazine that everyone will see. Because it the newest clutch and I know most female would want it. The ad would look like this two our laughing about something because it was so funny, the other one is getting asked where she got her clutch because another female in the background pointing to it and her mouth is like in traction to ask “where you get that”, the last one just posing smiling telling her friends lets go. 5. What I would tell her to do is do a segment on her store on to see what’s being bought what’s being not sold and what needs to be replaced. It’s basically a purchase behavior is when the consumer buy your product and you keep track of it by paper or electronically. Next you take down the percentage of it all and you go for the portion of what being sold, and subtract the fixed cost of it. 6. They position themselves in a four step by target markets, offering the brand of the product the concept and unique point of benefits. Which is the four step’s but let’s use the Gatorade as a prime example. They target their self to athlete around the world, so they’re not dehydrated and out of energy. This gives you fuel for working on your prime targets which is muscles. 7. Well as I’m persuading to be an entrepreneur I would develop a high tech desk. Which is a regular desk that has steal glass, that very high end sensitive touch screen. It’s desk that very more like see who text you. Go on social media, if you know what a resize is you can do that which can be very great for lots of business that want to showcase their products, advertisement, and have conference call that can be develop with your voice. Also your desk can talk back. I decide for this one because it more convenient for Ceo’s to have so that they can have quicker access to things. 8. Two things that catches everyone attention is sporting clothes and fashionable clothes. Because most people play sports and other loves to get dress for every occasion that there is. So most people play sport a sport or go to gym on a frequent occasion which they have ad’s for prime example Nike they use promotional ads on television with Gatorades to promote their products, and for people that want to be more on fashion they have ads of different cologne, perfume, and the season changes as for spring/summer, and fall/winter. This is where they have catalogs on what’s new H&M has them and Victoria secret has them as well so you can see what going to be in the latest fashion for that season.