Forever 21 CRM and SCM Recommendations
INFS1602 Assignment B z3457712 Hiu Kwan Lam, z5060301 Cindy Nguyen, z3406631 Syed Maheen Reza

Word Count: 3488

Forever 21 CRM and SCM Recommendations
INFS1602 Assignment B z3457712 Hiu Kwan Lam, z5060301 Cindy Nguyen, z3406631 Syed Maheen Reza

Word Count: 3488

Executive Summary
The purpose of this report is to outline the advantages and disadvantages of cloud- based CRM and SCM solutions, how it can enhance a business’ customer relationships and supply chain as well as balancing the risks of the use of this technology with the benefits. This report will firstly illustrate the benefits and disadvantages of implementing a cloud-based CRM and SCM solutions, in comparison to traditional on-site processes to assist Forever 21 in making a decision whether to use these CRM and SCM solutions or not. It will then describe how CRM and SCM solutions can maintain customer relationships and retention through the leveraging of an enhancing the efficiency of supply chain management and tailoring the product range through the use of these technologies. This report will accentuate the security, ethics and privacy issues that are associated with cloud-based CRM and SCM solutions. A recommendation of a specific vendor for cloud-based CRM and SCM solutions will then be provided to assist the CIO of Forever 21 in making a decision which is most suitable to a retail business such Forever 21.

Table of Contents Executive Summary 2 Introduction 4 Supply Chain Management 4 Benefits of a cloud-based SCM solutions 4 Drawbacks of a cloud-based SCM Solution 5 Customer Relationship Management 5 Benefits of cloud-based system CRM solutions 6 Drawbacks of cloud-based CRM solutions 6 Leveraging Cloud-based SCM and CRM solutions to Improve Business Strategy 7 Enhancing the efficiency and effectiveness of the company’s