Research in Motion (RIM) pioneered the development of the smartphone market in 1998 with the BlackBerry, positioned in government agencies and enterprise target markets in UK, US and Canada during that time. Eventually, BlackBerry took the action to move into global foreign markets for a variety of reasons.

1. To Expand market and Increase Sales
Companies’ sales are dependent on the consumers’ interest in their products or services and consumers’ willingness and ability to buy them. The number of people and the amount of their purchasing power are greater for the world as a whole than for a single country, so Blackberry may increase it sales by reaching international markets. For example, China is the most populous nation in the world with growing middle class, if only 1% of its population became middle class over next three years, that would be 16 million potential new consumers for BlackBerry. Many large companies obtained more than half of their sales from outside their home country, expanding globally will likely improve overall revenue of BlackBerry, with more profit.

2. To Acquire Resources
BlackBerry has acquiring resources that may enable it to improve its product quality and differentiate itself from competitors and potentially increasing market share and profits. Investing abroad to obtain resources, looking for foreign capital, technologies, and information that they can use at home country. BlackBerry may initially use its domestic resources to expand foreign markets but once the foreign operation are stable, the foreign earning may then serve as resources for BlackBerry local operation.

3. To Diversify Business Risk
There is certain risk for BlackBerry operating in only UK, US and Canada. If completely depends on these three countries, negative economic, political, or natural disaster happened in these countries can create significant