The organizational structure, ownership and growth of ‘Innocent Drinks’ from its beginning to the present date In 1998, three Cambridge University graduates, Richard Reed, Adam Balon and Jon Wright sold their first drinks, smoothies, from a stall at a music festival in London after spending six months on writing the recipes with only £500 as the starting capital. “Should we give up our jobs to make smoothies” were written on a banner in front of the stall. There were two bins marked as “Yes” and “No” next to the stall and people were asked to throw their empty bottles into either one of them. Only three bottles were found in the “No” bin after the festival. As the result, they resigned their own jobs, decided to run the business of a drinks company by the format of partnership. After that, they needed to find investment because of the lack of capital for their establishment. Luckily, after several times of unsuccessful application for the borrowing of the bank, Mr. Maurice Pinto, a wealthy American businessman, decided to invest £250,000(£250,000 were invested by a wealthy American businessman called Mr. Maurine Pinto), which make them taken the step to success. The workforce of the company increased from three to six in 1999. The first overseas office was open in the capital of Ireland, Dublin, in 2000. It is the first stage for them to promote their products to other countries outside the UK. One year after their establishment, innocent drinks start to sale their products in 10 supermarkets to test public acceptance. The feedback is positive and it expanded the amount of sale and in more stores. At the same year, the company made a XXX decision which nearly bankrupted their business they gave out 46% of all profits to charity. In the following year, they spent a lot of money on advertisements, with 5 posters which have a campaign of “Made of Nature”