...Additionally, the company has gained prestige in the minds of consumers and enjoys a privileged position in the electronics industry from all over the world. This paper discusses the reasons why the companies have had different performances in the markets and examines their challenges for the future. KEYWORDS: Comparative Study, Business Strategies, Electronics Industry, Korea, Japan. ______________________________________________________________________________ INTRODUCTION The electronics industry is one of the most dynamic markets today. New technologies are daily launched into the market and the life cycle of electronic products is extremely short. In order to survive, companies and countries have to be in constant search for improvement and innovation. Two of the major companies in this market, Sony and Samsung Electronics, have adopted different strategies...
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...TUGAS PERSIAPAN UAS EXPORT IMPORT POLICY Dear students, Please answer these following questions: 1. What are intellectual property rights, their types and purpose? * Intellectual property rights (IPRs) are laws regarding the protection of intellectual property that describe the ways in which the creators of intellectual property can control its use. * Types of intellectual property rights: * Patents are the form of IPRs that protects inventions. * Utility models is an alternative to patents to protect inventions in some countries. * Industrial designs is an alternative to patents to protect features of a product that are produced by industrial means. * Copyrights are the form of IPRs that protects original works of authorship including literary, dramatic, musical, artistic and certain-other technology-based works such as computer programs, electronic databases, and multimedia productions. * Trademarks are the form of IPRs that protects a word, name, symbol/ device to indicate the source of a good and to distinguish it from other goods. * Servicemarks are the form of IPRs that protects a word, name, symbol/ device to indicate the source of a service. * Geographical indications are a variant of trademarks and servicemarks which is signs on a good associated with the origin of the good. * Plant Breeder’s Rights (PBRs)/ Plant Variety Rights (PVRs) are rights granted to the breeder of a new variety of...
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...Rural Marketing Quite clearly, large Indian companies have begun looking at rural markets seriously. Some of them are even developing exclusive marketing strategies to tap this huge mass of consumers. Of India's one billion plus population, nearly 70 per cent live in non-urban or rural areas. According to a National Council for Applied Economic Research (NCAER) study, there are as many "middle income and above" households in rural areas as there are in urban areas. There are almost twice as many "lower middle income" households in rural areas as in urban. According to NCAER's projections, the number of middle and high-income households in rural India is expected to grow from 80 million to 111 million by 2007. In Urban India, the same is expected to grow from 46 million to 59 million. Hence the absolute size of middle and high income households in Rural India is expected to be nearly double that of Urban India. Percentage Distribution of household population and income | |Households |Population |Income | |Rural |73.6 |74.6 |55.6 | |Urban |27.4 |25.4 |44.4 | |All India |100 |100 |100 | Thus we see that Rural India contributes almost 56% to the National Income as against 44% contributed by Urban India. Although it is contributed by 76% of the total...
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