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Innovation Audit Uo

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Submitted By bannabls
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Contents 1. INTRODUCTION 1 2. DESCRIPTION OF THE COMPANY 1 3. SWOT ANALYSIS OF THE COMPANY IN RELATION TO INNOVATION 2 4. DESCRIPTION OF WHAT AN INNOVATION AUDIT ENTAILS 3 5. PROPOSED FRAMEWORK FOR CONDUCTING THE INNOVATION AUDIT 4 6. RESEARCH STRATEGY 5 7. OUTLINE OF KEY OUTPUTS ARISING FROM THE PROPOSED AUDIT 7 8. TIMEPLAN AND RESOURCES 7 9. CONCLUSION 7 10. BIBLIOGRAPHY 8

1. INTRODUCTION
One would like to take this opportunity to thank the company “Urban Outfitters Inc.” for inviting me to conduct this innovation audit. It is with great pleasure and intrigue that one immerses oneself in the innovative aspects of your company and seek ways to improve the overall success of your establishment. The audit will be conducted over an extended period, as yet to be outlined. In order to establish a thorough audit one will conduct assessments and surveys in most of the company’s UK, Ireland, European stores and the head office headquarters in Oxford Street.
Before one begins it must be outlined why one believes that this innovation audit will significantly improve the prosperity of this company:

Innovation has become one of the key business progressions to deliver sustainable competitive advantage. It is a complex process, one easily identified as being of critical eminence for organisational success yet not easily controlled. The successful management of innovation delivers value to end users, meeting business and organisational objectives and visions.
Innovation is the lifeblood of any business. It prevents a business from stagnation by giving its products or services a competitive edge.
2. DESCRIPTION OF THE COMPANY
History
Urban Outfitters was established in 1970 in a Philadelphia row house a few blocks from the University of Pennsylvania campus. Originally called “Free People”, the store catered for young adults. After changing its

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