...Assignment 1: Innovation from Google’s Free Food Strategy Management Concepts Professor: February 1, 2015 Google is a multinational search engine that reaches a vast amount of people. Google’s other business include Internet analytics, cloud computing, advertising technologies, Web app, browser and operating system development. Google was invented by two 1995 graduate students from Stanford University, Sergey Brin and Larry Page. Brin and Page submitted a research paper that eventually launched, BackRub. They were initially turned away because the CEO didn’t care about search engines. In 1998, the founders used their own funding and landed on Top 100 Web Sites and Search Engines for 1998 (Google, 16). Google’s Mission is "to organize the world's information and make it universally accessible and useful". Google has 8 billion Web pages that can return results as fast as you can query them¬¬. Google’s pace of innovation is breathtakingly fast. Its data warehouse stores and dissects personal information (Iyer & Davenport, 61). Google has a history of protecting the user’s information with respect. Just about every service can be disabled, if preferred. All companies’ policies are easy to read and to understand. Google has continued to become the one-stop online, multi-purpose warehouse of information (Garvin, 82). Google provides its services for free to the Internet users. Google makes their money from Advertisers, who use sometimes pesky...
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...Innovation from Google’s Free Food Strategy Melany Eltz Professor Troy Hudgins BUS 302 Monday, May 4, 2015 Google aims to make the web accessible and useful to people from all backgrounds and experiences (Diversity), and their campus is a workplace that is both innovative and academic. Its environment is constructed to provide comfort and limitless opportunities for its employees. Google created a unique work environment that attracts, motivates, and retains the best players in the field (Organizational). There are altitudes of jobs for anyone and everyone in all kinds of areas of concentration, from, art and literature to engineering. They provide a broad range of employees and interns that work there. This provides the company to be more advanced then other companies due to the diversity of people and their experiences. Google’s mission is to organize the world’s information and make it universally accessible and useful (Company). There are three business models that can lead a company to great success and make the company worth millions. These three business models are, consumer devices, ad-supported consumer services, and business software-as-a-service. Google had just about maximized their potential in the ad-supported consumer services model (Google’s). This is what makes Google such a successful company for both employees and users around the world. Google is committed to bringing together people—in our workforce, our industry, and on the web—who have a broad range...
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...background by two former Stanford University college students since 1995. The names of the founders are Sergey Brin and Larry Page. Since the startup, the company has grown to employ over 40,000 worldwide. The name Google comes from the word “googol”, meaning 100 zeros following the number 1. Google reportedly generated $21 billion last year, in which close to 95% of that was from advertising. The platform used by Google connects people’s queries to the information they are looking for. That benefit along with the free services that Google has to offer is what attracts a wide variety of customers. Advertisement is at the top of the list when it comes to discussing the business model for Google. Adwords is one way that Google uses advertising to increase its revenue. Adwords came about in 2000, which is a self-service program for creating online ad campaigns. Based on the words that are used across Google’s platform, advertisers can reach you. Every click that you make, even if you did not choose one of the paid results in a search browser, its being watched by Google’s computers. Everything that you search and write is being watched. In the past, many users paid internet providers like AOL for use of their online service and email. Google’s founders used this as an opportunity to monetize on. When users sign up for Google, store, upload, receive content or upload, you give Google a license to use, modify, reproduce or host such content. There is not an actual person...
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...two former Stanford University college students since 1995. The names of the founders are Sergey Brin and Larry Page. Since the startup, the company has grown to employ over 40,000 worldwide. The name Google comes from the word “googol”, meaning 100 zeros following the number 1. Google reportedly generated $21 billion last year, in which close to 95% of that was from advertising. The platform used by Google connects people’s queries to the information they are looking for. That benefit along with the free services that Google has to offer is what attracts a wide variety of customers. Advertisement is at the top of the list when it comes to discussing the business model for Google. Adwords is one way that Google uses advertising to increase its revenue. Adwords came about in 2000, which is a self-service program for creating online ad campaigns. Based on the words that are used across Google’s platform, advertisers can reach you. Every click that you make, even if you did not choose one of the paid results in a search browser, its being watched by Google’s computers. Everything that you search and write is being watched. In the past, many users paid internet providers like AOL for use of their online service and email. Google’s founders used this as an opportunity to monetize on. When users sign up for Google, store, upload, receive content or upload, you give Google a license to use, modify, reproduce or host such content. There is not...
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...of industrialization A. Social B. Specialization C. Mechanization II. Five groups that were affected by Industrialization A. African Americans 1. African Americans tried to get Voting Rights 2. African Americans fought for segregation. B. Immigrants 1. More immigrants migrated to the United States to search for jobs. 2. Immigrants were a part of the low class community because of overcrowding. C. Women 1. Women started to leave the role of being a housewife and started to enter the workforce. 2. Women tried to get Voting Rights. D. Farmers 1. Farmers were introduced to new technology. 2. Farmers used new tools and methods to increased food production. E. Native Americans 1. Native Americans had to move out of their homelands for more factories can be built. 2. Native Americans had to move into smaller sections of lands some even had to move to slums that were for the low class community. III. Five ways that industrialization affected the life of the average working American. A. Average workers moved to larger cities and lived in slums. B. Goods were cheaper such as: clothing and weapons. C. Longer working hours in horrible factory conditions. D. There were more restrictions with work because some was in charge. E. The Middle Class was...
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...Assignment 1: Innovation from Google’s Free Food Strategy Workplace Student: Marisa Andrade Professor: ANTHONY MUSCIA Course: BUS 302 Date: October 27, 2015 In the type of job that I do it is very important if not to say critical that we have effective communication skills. For the past three years I have been working in the HR department of a small corporation. We have 314 employees. At the location were I am based we have 270 operator employees. These people are responsible for receiving the raw materials and producing the products the company sells. They are also the ones who are more exposed to suffering injuries inside the plant. And this is what takes me to one of the times I experienced effective communication in the work environment. Assignment 1: Innovation from Google’s Free Food Strategy Due Week 4 and worth 300 points Google is widely known for its workplace creativity and innovation within the technology field. Its search engine is the most extensively used search tool in the world, its data analytics are revolutionary, and it continues to raise the bar for innovation and design with Google Glass, smart watches, and mobile phones. Google has been featured in dozens of technology and business magazines. Additionally, Fortune Magazine’s list of the “Best Companies to Work For 2014” has ranked Google number one (#1). This ranking is largely due to employee benefits such as free meals, dry cleaning services, video games, massage therapy, in-door gyms, shuttle services...
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...Innovation from Google’s Free Food Strategy BUS 302 July 18, 2015 At whatever point an organization turns out to be fiercely fruitful in a brief compass of time, it typically turns into an object of interest for corporate administrators and even the overall population. More than that, it comes to be introduced as another model for business achievement. Columnists and researchers scour its history and its works on, hoping to distil general lessons for different firms to duplicate. “The superior results delivered by Google quickly drew the attention of Web surfers, and in short order it became the dominant search engine. But serving up free search results is not, in itself, much of a business model. And that brings us to the second critical innovation: the development of an auction to sell ads linked to search results” (Carr, 2007). Google is broadly known for its working environment inventiveness and advancement inside of the innovation field. Its web crawler is the most broadly utilized inquiry device as a part of the world, its information investigation are progressive, and it keeps on increasing present expectations for advancement and outline with Google Glass, brilliant watches, and cell telephones. Google has been highlighted in many innovation and business magazines. Established in 1998 by two Stanford University Ph.D. understudies (Google History and Trivia), web crawler Google's name is a play on the word googol-the number spoke to by a 1 took after by 100 zeroes-a...
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...Week 4 Assignment 1 Innovation from Googles free Food Strategy BUS 302 Management Concepts Strayer University Instructor: Written By ABSTRACT We will be looking at the Forbes Magazine’s “Best Company to Work for in 2014” number 1 ranked company Google. The very successful Technology Industry based company has been very successful and been named as the best employer to work for several times since it opened its doors in 1998. We will look at their Mission Statement and business strategy and how they use employee benefits to draw and keep the best employees. Mission and Business Model Googles Mission Statement is one that does not include a lot of the components that are used to evaluate a quality mission statement. It fails to accompany the customer, concern of survivability or public image amongst other things, but at the sometime this small open minded Mission Statement accomplices the company as a whole and their “Open Innovation” philosophy. (Jurevicuis, 2013) “Google’s mission is to organize the world’s information and make it universally accessible and useful.” “Google’s mission is to organize the world’s information and make it universally accessible and useful.” The Google business model is a ‘Business Model Canvas’. As a world leading Technology Company and the most popular search engine on the internet. They have built an extremely successful primary pay stream with the Cost per Click (CPC) in which advertisers pay each time a user clicks...
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...and projects. Google's other enterprises include Internet analytics, cloud computing, advertising technologies, and Web app, browser and operating system development. In merely 19 years of existence, Google has been able to transform itself from being a tool to becoming part of our culture and everyday life. Such incredible success is the result of its transcendental leadership, its innovative corporate culture and its well distributed and managed corporate strategy. In 1996, Larry Page and Sergey Brin, the original leaders of Google, developed the search engine “Backrub” as a research project while they were Ph. D students at Stanford University. Page’s and Brin’s mission was to develop a way to categorize infinite amount of information in an attempt to organize the internet in terms of relevance to the search’s input. Backrub used a technology to determine a website's rank by the number of pages, the importance of those pages, and by checking backlinks to estimate the importance of a site. After working under Stanford University’s domain for one year and recognizing their success, Brin and Page left Stanford and moved their business to a Silicon Valley garage where they changed their name to Google Inc. It quickly became one of the best garage startup companies in history because Brin and Page were able to do what most online companies in the 1990s were not able to do, they became profitable. They were able to transform their $100,000 initial contribution from Andy Bechtolsheim...
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...opportunities and a motivating work environment” (Heneman 3). Hoovers.com states that internet search engine giant, Google, historically reports year-after-year revenue and net income growth. The total rewards management system is world renowned and the successful implementation of it is reflected in Google’s financial reports and consistent awards and recognition. The second company under the scope is US based retailer Costco which sells a variety of products from household appliances to bedding and groceries (Datamonitor.com). Costco Wholesale Corporation is often held up as a retailer that does it right, paying well and offering generous benefits according to Ann Zimmerman in her article Costco’s Dilemma: Is Treating Employees Well Unacceptable for a Public-Traded Corporation (Wall Street Journal). The conclusion will be drawn that both Google and Costco’s are leaders in both of their total reward management strategies and the implementation of it. But how? How did Google and Costco get to that point? People in the field of Human Resources recognize the many challenges associated with creating and implementing successful total rewards management strategies. In Implementing Total Rewards Strategies by total rewards management expert, Robert Heneman, Heneman says that “implementing total rewards programs raises daunting challenges. Practioners who ignore these challenges do so at...
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...----------------------------------2 2. Explanation of Google’s success from a motivational theory perspective-----------2 2.1. Brief introduction of Google’s culture------------------------------------------2 2.2. Hierarchy of Needs Theory and ERG Theory---------------------------------3 2.3. Expectancy Theory---------------------------------------------------------------4 2.4. Three needs theory--------------------------------------------------------------4 3. Hiring practice in Google-----------------------------------5 4. Job design in Google-----------------------------------------6 5. Many questions on hiring practice and job design in Google--------------------------6 6. Practical implications-----------------------7 7. Conclusion--------------------7 8. Reference list---------------------8 Executive summary Google is a successful company among employees and IT industry that vast candidates want to join into Google and become a ‘Googler’ (Page & Brin, 2012). Based on its success, it is obvious that there are many unique strategies implemented in Google. For example, motivational company value, rigorous hiring practices and autonomic job design principles. This report attempts to explore these main tactics behind Google’s success. Besides, it also analyses many motivational theories to evaluate Google’s practices. While all information within this report has come from vast resources, ranging from academic journals and books, the lack of academic investigations...
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...04.FEBRUARY.2015 Case Study Of Google, Inc. Innovation and Entrepreneurship By Wei, He (Vivian.H) Table of Contents What are the major problems facing Google in 2009 ........................................................... 3 Losing employees .................................................................................................................. 3 Stock prices going down ...................................................................................................... 3 Maintain company corporate culture in entrepreneurship and innovation ................... 3 Product not making money ................................................................................................. 4 Decrease in advertising revenue.......................................................................................... 4 What are the implications, opportunities and threats presented to Google ....................... 4 Strategies ............................................................................................................................... 4 Opportunity .......................................................................................................................... 5 Threats................................................................................................................................... 5 Explain what was the primary strategic inflection point for Google .................................. 6 Calculate the key profitability, and...
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...internet search and online advertising, and an important player in the knowledge-based services industry. Since its very beginnings, this company has focused on innovation and new ways of doing things more efficiently and effectively, and it has paid off for it. Its Human Resources (HR) practices are no exception either. Under the motif “best place to work for”, Google has become one of the best employers to work for, and has won numerous awards and listings from the best industry analysts. It attracts people from diverse backgrounds with its unorthodox methods of rewards and benefits, and using its innovative methods of evaluation, Google recruits employees with the best “innovative potential”, as the company says. Knowledge-based industries are dependent on its inputs of technology and human capital, so they face some serious HR challenges. Here recruitment and retaining employees are crucial and a major challenge as employees demand a different type of challenges and work environment than other industries, and also fitting the perfect people according to their jobs is also a major challenge here. So, intensive training and development of employees is important. Because employees are highly skilled and knowledgeable, they enjoy a high bargaining power unlike many other industries. So maintaining them requires a lot effort from the HR departments of the companies to retain and motivate them to be loyal, as they know many trade secrets that would seriously jeopardize the company if...
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...Innovation from Google’s free food strategy Innovation from Google’s Free Food Strategy I would like to begin by saying that I am usually not jealous or envious of many people but I have to say I am actually jealous of all the googlers. That being said I know now if I was to ever own my business I will make sure to first read Laszlo Bock’s book “WORK RULES! INSIGHTS FROM INSIDE GOOGLE THAT WILL TRANSFORM HOW YOU LIVE AND LEAD” I believe this book can help transform the way we conduct our businesses and how we treat our employees. It’s the new way of looking at the workforce, the old view was to invest in your business and not employees but new view is when you invest in your employees the rest will follow. Google’s HR along with owners has proven this by providing the great perks like free food, free rides, dry cleaning services, great maternity leave and much more that happier employees leads to a productive workforce. Google’s business model is stated on their website as follows; “We strive to maintain the open culture often associated with startups, in which everyone is a hands-on contributor and feels comfortable sharing ideas and opinions. In our weekly all-hands (“TGIF”) meetings—not to mention over email or in the cafe—Googlers ask questions directly to Larry, Sergey and other execs about any number of company issues. Our offices and cafes are designed to encourage interactions between Googlers within and across teams, and to spark conversation about work...
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...Google’s Competitive Advantage and Products For any large complex technology-based company such as Google, one of the most important factors is to stay agile. Agility is more than responding to change, it is accurately predicting the change, creating appropriate responses, implementing the new strategies, and then monitoring the strategies. Google has taken advantage of opportunities in emerging technology by streamlining search engines, changing the way companies advertise, centralizing data and tools, providing open source cell phone operating systems, digitizing books, and changing the way we interact with technology every day. Google currently has 161 active products that range from desktop, mobile, web, and hardware products (Daly, 2010). Not only has Google been able to stay on the forefront of innovations, but they have year after year been on the Forbes top 10 best companies to work for list. Google has also been able to maintain incredibly high rates of retention resulting in the company being able to hold onto some of the brightest minds in the technology industry. For any technology-based company to stay competitive in today’s environment they have to constantly come out with new revolutionary products; and sometimes they have to change their business altogether. It is hard for most consumers to imagine a math formula or algorithm being the sole revenue of a company resulting in billions of dollars. It is also hard to envision a company that does not sell...
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