Premium Essay

Innovation League Report 2013

In:

Submitted By lawrencewu
Words 3868
Pages 16
InnovaTIon
Study prepared, June 2013 by Incite

League TabLe 2013

Innovation and execution for consumer brands

Incite | Innovation League Table

01

Introduction
Innovation matters for any brand. It’s the number one influencer of consumer purchasing behaviour and it has a big impact on sales potential. But it’s wrong to assume that only shiny technology products attract consumer plaudits for innovation. Read on to learn which brands are seen as the most innovative in FMCG, Retail, Finance, Automotive, Technology and Charity, as well as how you can influence how consumers feel about the innovation your brand displays – without relying on products. Incite, the market research consultancy, has produced its Innovation League Table for 2013, revealing who’s got the right formula, as well as how brands can apply new strategies to excel at innovation. Incite surveyed 3,000 UK consumers both unprompted and then based on over 500 popular brands to rank their perceptions of the UK’s most innovative brands. For the first time since its inception, the study also measured the degree of perceived innovation in marketing communications to investigate consumer attitudes towards what makes a brand innovative and how this relates to its overall perception. We know that marketers have the power to drive innovation, but in order to woo consumers, brands need to understand the underlying factors that are perceived to drive innovation in order to apply it to their brand. Is it about inspiring advertising? Making consumers’ lives easier? Being first to market? This report arms marketers with the insight to give their brand the innovative edge over their rivals. Innovation is the biggest lever for differentiation in a landscape where savvy consumers have innumerable choices, but it takes many forms. The findings of this study guide brand marketers through the innovation

Similar Documents

Premium Essay

Internal and External Factors

...Internal and External Factors Leo Chrisman MGT/230 September 16, 2015 Thurman-Bowen, T. Internal and External Factors Internal and external factors greatly affect any business, and Major League Baseball (MLB) is no exception. MLB has grown as a sport and business both digitally and globally. They have done a good job adapting to the world as it evolves, ensuring presence technologically, which makes the game of baseball available to anyone, anywhere, with a capable device. This factor, along with the economy, fans, and the other competing major sports in our country has an effect on how the league has to be managed. MLB uses the four functions of management very frequently. There is always planning for the next season, postseason, or all-star game. There are the annual Winter Meetings, at which motions for possible changes are brought up. MLB is unique in the way that each team is organized in its own way, as well as the league office itself. Within MLB, there are thirty teams in total, with one team calling Canada its home. Leadership within the league has many facets. There are Owners and General Managers who make major decisions such as who will manage the players on the field and which available players will make their team a championship contender. The Managers of each team are responsible, along with their coaching staff, for player performance, the organization of lineups and pitching rotation, and ultimately, wins and losses. There are also veteran...

Words: 1488 - Pages: 6

Free Essay

Developing a Public Relations Plan

...organization and describe its mission and purpose. The nonprofit organization I chose to research is the National Football League. Mission To provide our fans, communities and partners the highest quality sports and entertainment in the world, and to do so in a way that is consistent with our values. (NFL – Careers) Purpose Every member of the NFL community embraces our unique leadership role in society and assumes the trust, character, and responsibility that comes with that role. We bring fans and communities from all walks of life together to celebrate a game that is constantly evolving, balancing the authenticity of tradition with the power of innovation. (NFL – Careers) 2. Explain in detail the facts of the event that generated the negative publicity and why this situation would create negative publicity. Adrian Peterson was supposed to play at Lambeau Field on Oct. 2. Instead, the running back is on the excused list following an indictment by a grand jury on a charge of negligent injury to a child. This case generated negative publicity because, in Texas, parents are entitled to discipline their children as they see fit, except when that discipline exceeds what the community would say is reasonable. The team disbands him the following weekend till further investigation. They will review the case under the NFL's personal conduct policy. The league found that Peterson did violate their code of conduct and shut him down for the entire 2014 season. In Peterson's case...

Words: 1492 - Pages: 6

Free Essay

Heineken Road to Final

...revenues of more than $490 billion by 2013. Beer consumption differs for various countries. Czech Republic is leading the consumption with the average of 132 liters per capita. Germany, Austria, Ireland and Canada are the countries following the Czech Republic with the consumption over 100 liters per capita. Considering the global popularity of beer, there are countless brewery companies all around the world. 2. COMPANY PROFILE Heineken is a Dutch brewing company which was founded in 1864 by Gerard Adriaan Heineken in Amsterdam. The company owns around 200 breweries in more than 70 countries. Heineken is the 3rd largest brewer in the world by producing almost 140 million hectoliters of beer yearly. The company holds more than 250 brands globally including Amstel, Birra Moretti, Cruzcampo, Deperados, Dos Equis, Foster’s, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Tecate, Zlaty Bazant and Zywiec. It also produces ciders under the brands Strongbow Gold and Bulmer’s. Operating all around the world, Heineken divides its operations into 5 global districts: Western Europe, Central and Eastern Europe, The Americas, Africa and the Middle East, and Asia Pacific (Reuters.com). This picture clearly displays Heineken’s global power. Heineken’s global power comes from its activities and sponsorships worldwide. The company organizes various sporting events such as The Heineken Cup (Rugby), The Heineken Open (Tennis); sponsors UEFA Champions League, and also takes place in some music...

Words: 1959 - Pages: 8

Premium Essay

Ped in Sports, the Ethical Choice

...Performance Enhancement Drugs in Sports, the Ethical Choice In May 28, 2002, former Major League Baseball player Ken Caminiti admits to Sports Illustrated in the article “Caminiti Comes Clean” that he used steroids during his 1996 National League MVP (most valuable player) season with the San Diego Padres and he estimated that half of the players in the big leagues were also using steroids. He later died of a heart attack at age 40 where it was ruled by the New York Medical Examiner that drugs are a factor in his death. In October 5, 2007, track star Marion Jones admits to use steroids during the 2000 Olympic Games where she won three Gold Medals and two Bronze Medals. She was later sentenced to six months in prison for lying to the court and stripped off of all of her medals. Throughout history, there have been many stories of athletes using performance enhancing drugs, but none more than in the last 20 years. As technology advances in science as well as the media, more drugs has been engineer to enhance performance as well as the test to detect such drugs, as the results get to the hands of the media, the entire world would be at noticed in a manner of minutes. The fact is that performance enhancing drugs have existed since the time of the ancient Greek during the original Olympic Games from 776 BC – 393 BC. The question is why should we care? If most athletes are using it, is it a plain level field? And why is the government involved? Should the government be involved? ...

Words: 2000 - Pages: 8

Premium Essay

Uk Economy

...countries in the global economy. (Martinez, 2013) In the turn of the century, the UK remains among the great economies of the world trailing behind the US and some European countries. In recent times, the UK service sector makes up the bulk of its GDP with London and Edinburgh as among the biggest and busiest financial centers in the world. Being an old country, UK is bursting with historic monuments, royal palaces museums and some of the world’s cherished heritage sites (UNESCO). Tourism is among the important income generating sectors in its economy with millions of tourist visiting the country from around the world making it a UK £127 billion a year industry and provides employment for about 3 million people ("Britain's tourism industry,”). The United Kingdom’s economic freedom has reached a score of 74.8, making its economy the 14th freest according to the 2013 Index of free economies. It scored 0.7 point higher than its last year’s ranking and reflects efforts to improve the control of government spending. In regional terms, the U.K. is graded 5th in the Europe region. (Kim, Miller , Holmes & Roberts, 2012). Image source: Berkshire - Reading Market Place showing Salmons Tea Warehouse. Demographics The United Kingdom is a very diverse society. The 2012 population statistic report released by the UK’s Office of National Statistics has estimated that the local population have reached 63.7 million ("UK population estimated," 2013). Immigrants have taken a portion...

Words: 3060 - Pages: 13

Premium Essay

Samsung Imc Analysis

...Introduction Samsung group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated business, most of them united under the Samsung brand, and is the largest South Korean conglomerate. It was founded in 1938 by Lee byung chul (1910 - 1987). Until today, the small company opened up by Lee become one of the biggest companies in the world and leading in world electronics development, research and sales worldwide. Started just as an instant noodle manufacturer, Samsung now become a leader in various field such as heavy industries, constructions, financial trading company, and many more. After the death of Lee, Samsung was separated into business groups, Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Samsung has a powerful influence on South Korea's economic development, politics, media and culture, and has been a major driving force behind the "Miracle on the Han River". Its affiliate companies produce around a fifth of South Korea's total exports. In 2012,Samsung's revenue was equal to 17% of South Korea's $1,082 billion GDP. Since the 1990s Samsung has increasingly globalized its activities, and electronics, particularly mobile phones and semiconductors, have become its most important source of income. Operation Since Samsung group we known today starting to rise in the early 1990s, I will only wrote about their operation starting from 1990. Starting from 1990, Samsung group branch...

Words: 2674 - Pages: 11

Premium Essay

Wala Lang

...(AUB) is among the very few commercial banks that was granted a full-branch license in 1997 and is operating until this day. AUB was registered with the Securities and Exchange Commission (SEC) on October 3, 1997. Its registered office and principal executive offices are located at Joy-Nostalg Center, 17 ADB Avenue, Ortigas Center, Pasig City, Philippines. AUB was granted the authority to operate as a commercial bank under the Monetary Board (MB) Resolution No. 1149 dated September 3, 1997 and commenced operations on October 31, 1997. In 2012, it obtained approval from the Bangko Sentral ng Pilipinas (BSP) to upgrade its license into expanded commercial banking status. In 2013, the Bank was granted an authority to operate as a universal bank under MB Resolution No. 356 dated February 28, 2013. The universal banking license authorizes, AUB, in addition to its general powers as a commercial bank, to exercise the following: (1)...

Words: 1838 - Pages: 8

Free Essay

Under Armour Case Study

...Under Armour Case Study Source: Hogan, 2013 Table of contents Detailed Timeline 3 Business and Corporate Level Planning 4 Brief Summary of the Company Situation in their Competitive Environment, Issues they Face and Clear Problem Statement to Analyze 6 Key Leadership 8 Types of innovation and Evidence of Entrepreneurship 10 Global Presence and Effects 11 Ethics - Examples of Social Consciousness/Corporate Social Responsibility 12 Responsible Wealth Creation 14 Engagement and Plan Alignment & Corporate Culture 15 Wild Card 16 Internal Analysis 17 External Analysis 20 SWOT Analysis 24 Recommendation 27 Bibliography 33 Appendix 37 Team Member Roles 46 Detailed Timeline It all started in 1995 when Kevin Plank, the special teams captain on the University of Maryland football team, noticed that the cotton T-shirts he and his teammates wore underneath their pads were always soaked and filled with sweat (Under Armour, 2012). “There has to be something better,” he believed (Under Armour, 2012). That statement soon launched the performance apparel industry (Under Armour, 2012). That statement also became Under Armour’s generic strategy, which was to develop a better product than there was in the market. While Plank was perfecting his t-shirt after he graduated, he needed funds to launch his apparel line, so he maxed out his credit cards to the tune of $40,000 and set up a company in his grandmother’s basement in Washington, DC (Under Armour, 2012). In...

Words: 12862 - Pages: 52

Free Essay

Underarmour Analysis

...Under Armour Report Andres Romero MAN4720 Dr. Marifé Méndez To: Kevin Plank, CEO, Under Armour From: Re: UnderArmour Report and Recommendations Date: February 18, 2014 In keeping with UnderArmour’s never ending pursuit to success, it is highly indispensable that necessary steps are to be taken in order to achieve a stronger position than existing competitors. Through the years, the company is rapidly emerging as a competitive sports brand. Now almost at par with Nike and Adidas in terms of sponsorships, innovations, inter alia, some sports fans and the youth are being influenced by this new brand that gives them the equal athletic and durable feel they had with brands they previously patronized. The future is looking bright for Under Armour in this regard considering the fact that there are unlimited avenues and still unchartered waters waiting to be explored for the company to grow. Verily, premises considered, respectfully indicated herein are three top priority issues that the Under Armour management needs to address. Included also are the recommended actions under each priority issue, viz: Aggressive and Expansive Marketing UnderArmour is a globally emerging brand that can now be seen just about anywhere, most especially in the US. Starting with its appealing logo, customers more often than not find the whole idea behind the brand attractive because of its aggressive but somewhat quaint looks that appeals directly to the masses. The fact that each product...

Words: 2391 - Pages: 10

Free Essay

Writer

...FSU Winner Florida State’s Caitlin Quinn has been named the NSCA’s Assistant Strength Coach of the Year. http://www.seminoles.com/sports/w-softbl/spec-rel/112613aaa.html Critical Condition A California high school football player is in critical condition after suffering neck and spinal cord injuries during a game. http://www.pe.com/local-news/riverside-county/corona/corona-headlines-index/20131124-santiago-football-player-remains-in-critical-condition.ece State Total More than 4,400 middle and high school student-athletes in Massachusetts suffered head injuries last year, according to reports filed by the schools. http://www.bostonglobe.com/metro/2013/11/25/mass-schools-report-head-injuries-among-athletes-compliance-with-concussion-law-rises/njPFK6a92knIhcvY9UGxdN/story.html Refueling Product A new product can allegedly help athletes refuel during competition by providing precise carb and electrolyte recommendations based on a quick analysis of their sweat. http://www.prweb.com/releases/FuelstripMMA/UFCBellator/prweb11284260.htm Vegan Praise Several top athletes credit veganism with playing a key role in their success. http://www.news.com.au/lifestyle/health/elite-athletes-reveal-the-vegan-diet-secret-behind-their-success/story-fneuzkvr-1226768537898 Baseline Challenges Three new studies of baseline testing highlight the difficult of accurately assessing an athlete’s true baseline ability. http://www.momsteam.com/studies-show-pitfalls-in-baseline-neurocognitive-testing ...

Words: 14366 - Pages: 58

Premium Essay

Adidas

...Development 99 Employees105 Sustainability111 G R O U P M A N A G E M E N T R E P O R T: This report contains the Group Management Report of the adidas Group, comprising adidas AG and its consolidated subsidiaries, and the Management Report of adidas AG. 1 Group Management Report – Our Group adidas Group Worldwide / 02.1  / adidas Group Worldwide Percentage of Group sales 26  23  Western Europe North America 8 3 1 4 2 13  6 12  Greater China 7 10 European Emerging Markets 5 9 20 13 66 11  15  Latin America Other Asian Markets 1 adidas North America,  Portland/Oregon, USA 6 adidas International Trading,  Amsterdam, Netherlands 2 TaylorMade-adidas Golf Headquarters,  Carlsbad/California, USA 7 adidas Group Headquarters,  Herzogenaurach, Germany 3 Reebok-CCM Hockey Headquarters,  Montreal/Quebec, Canada 8 adidas Group Russia, Moscow, Russia 9 4 Reebok International Headquarters,  The Rockport Company Headquarters, Canton/Massachusetts, USA adidas Global Sourcing,  Hong Kong, China 10 adidas Group China, Shanghai, China 11 adidas Group Japan, Tokyo, Japan 5 adidas Group Latin America,  Panama City, Panama adidas Group   /  2013 Annual Report 11 2 Group Management Report – Our Group Major Sporting Events 2014 / 02.2  / Major Sporting Events 2014 Our Group’s most...

Words: 71297 - Pages: 286

Premium Essay

Change the Game

...But in that growth pursuit are they slipping from the home grounds or the established markets! Also when the retail company enters into new established markets for expansion, they need to do something innovative which also suits those markets. So what should the retailers do to balance the growth of the established & emerging economies for the expansion! What provokes this thought is Tesco’s rare success in the Korean market. Why to call it rare! As Korea is the retail market where the Retail Giants like Carrefour had bowed to the knees in the battle of retail with the Korean retailer E- Mart, Lotte, the Market Retailer of Korea. Knowing such a market back ground Tesco did something, which stormed the market & brought Tesco into the big league of Korea. Before going into what Tesco did, let’s learn about Tesco and the Korean retail battle ground in light of the global retail scenario. Tesco History Tesco was founded in 1919 by Jack Cohen from a market stall in London’s East End. Over the years the business grew around the world in 14 countries with a team of over 500,000 people serving millions of customers every week round the clock. Today Tesco is known for one the best shopping experience destination...

Words: 2892 - Pages: 12

Premium Essay

Manu 2013

...ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended 30 June 2013 OR o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 OR o SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number 001-35627 MANCHESTER UNITED plc (Exact name of Registrant as specified in its charter) Not Applicable (Translation of Company's name into English) Cayman Islands (Jurisdiction of incorporation or organization) Sir Matt Busby Way, Old Trafford, Manchester, England, M16 0RA (Address of principal executive offices) Edward Woodward Executive Vice Chairman Sir Matt Busby Way, Old Trafford, Manchester, England, M16 0RA Telephone No. 011 44 (0) 161 868 8000 E-mail: ir@manutd.co.uk (Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person) Securities registered or to be registered pursuant to Section 12(b) of the Act. Title of each class Class A ordinary shares, par value $0.0005 per share Name of each exchange on which registered New York Stock Exchange Securities registered or to be registered pursuant to Section 12(g) of the Act. None Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act. None Indicate the number of outstanding shares of each of the issuer's classes of capital or common stock as of the close of the period covered by the annual report. 39...

Words: 196454 - Pages: 786

Premium Essay

Nike

...The company takes its name from Nike, which means the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world as you all known Kobe Bryant is one of the sponsors who declared to say goodbye to NBA after this season. Nike is the highly recognized of its trademarks of "Just Do It" and the Swooshlogo. Mission: bring inspiration and innovation to every athlete in the world. Here athlete means that if you have a body, you are an athlete. Nike...

Words: 1643 - Pages: 7

Free Essay

Toys R Us Profile

...Jan 31, 2011 : Toys "R" Us offers to pay staffers $1m in back pay Jan 31, 2011 : Toys "R" Us offers to pay staffers $1m in back pay Toys "R" Us, Inc. - Company Overview Toys "R" Us, Inc. (Toys"R"Us) is a specialty retailer of toy and baby products. The company’s product portfolio includes children’s apparel, juvenile, learning, entertainment, core toy, parenting and seasonal products. These products are sold under various private labels such as Fast Lane, Imaginarium, Dream Dazzlers, You & Me, Just Like Home, FAO Schwartz, Toysrus and tabeo. Apart from in-store, the company sells merchandize online at various e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com. As of February 2013, the company operated 1,540 retail stores and more than 160 licensed stores in 35 countries and jurisdictions. These stores are...

Words: 8636 - Pages: 35