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Innovation Moment

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Submitted By Skytop
Words 297
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The photo is taken on 2nd September 2014 when I hang out with my friend. We were just having a walk along the street and accidentally see this coffee shop look alike a mysterious castle which located on a small street named Ho Xuan Huong. There is a small sign in front of the coffee shop tell us that the place is called Thi Tran 3 Cay Choi (3 Broomsticks town), the coffee shop is too attractive for both of us, so we decided to go inside in order to have further exploration. As you can see from the picture above, the main theme of the shop is wizard world and it making us feels like we step into the Harry Potter world which operate as small wizard community inside. For example, in that castle, they have wizard bank area, bakery area, handmade workshop area, mini theatre and bar area, all of these places are decorated with the wizard theme and even the staffs there serve customer under goblin uniforms. We experienced a good service that 3 Broomsticks town deliver to both of us, there servers there are very nice and friendly to guild we around even we had no idea about the place. The consistency in the image has a huge impression on us as we are new customers. We were so much surprise to explore every corner of the place and we do have so much fun there.
In term of business perspective, I think the coffee shop can be considered as a service innovation which is totally distinct with other coffee shop with no differences as they all follow modern western style concept of Vietnamese traditional concept. This innovation make customer curious about the place and attract them to go discovering it. Furthermore,

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