...The Innovation Process Learning Team A OI/361 July 2, 2012 The Innovation Process Nokia’s cellular phone battery problem requires a creative innovative approach to problem-solving. Innovation is a process organizations engage to gain a competitive advantage. The following discussion focuses on the innovative process. Discussion begins by indentifying each of the four steps of the innovation process. Steps include generating new ideas, researching new ideas, development of a product or service, and distribution, or delivery of products or services. Additionally, this portion of the discussion will focus on the application of the innovation process as it pertains to Nokia’s cellular phone battery problem. The discussion concludes with identification of appropriate tools for use regarding the four-step process and an explanation for their selection. Also, the discussion concludes with a focus on measuring results, monitoring, and controlling to ensure continual improvement. Innovations Process The four basic phases of the innovative process are generating, conceptualizing, optimizing and implementing. Innovation begins with generating. This phase is where brainstorming leads to viable solutions for customers. Generating can also entail some designing and modeling. Conceptualizing is the phase in which ideas accepted from the generating phase are passed along to research and development. Ideas are designed and tested in this phase along with planning the product development...
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...competitors or innovation can threaten the status quo of an organization, hence an organization has to be innovative in order to gain competitive advantage over others.’ According to Thomas B et al (2011) Innovation is seen in terms of creativity and the generation of new ideas. Although research tells that a few of these ideas will be commercially viable. Most often a company gains superiority through innovation, innovative products, process or new business models to provide a strong competitive advantage due to first move advantage. Innovation is in different forms, it can be product process and service innovation. Khurana (2013) Process innovation is the implementation of a new or significantly improved production or delivery method. This is done by developing new ways of producing a product, using a newly developed machine. Process innovation can also be in the form of changes in physical movement of the product from the factory floor to the end user. This includes any system that is implemented in improving the delivery of the product to the customer. Cowdrey (2013) On the other hand product innovation involves changes in the specification in the product to be manufactured. This can be changes in the functions, attributes, weight, size, appearance, engineering or technical specifications, constituents or parts of final product. There are two forms of product innovation, these are: New product development New product development describes the complete process of bringing...
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...Innovation as a Change Process Abstract: Harper & Leicht, (2007) adequately relate on page 228 of the textbook, “Exploring Social Change: America and the World,” that innovation stimulates change by: (1) the discovery or invention of novelty; (2) its communication to others; and (3) its adoption or rejection by people in society (Harper & Leicht, 2007, p. 228). It is important to make a distinction between invention and innovation. Invention is the first occurrence of an idea for a new product or process while innovation is an attempt put it into practice and the actualization or realization of an invention, whether it would be a societal benefit, commercialization, market entry, or monetization. Thesis Statement and Introduction: Innovation is necessary for any type of change process to be effective. On page 229 of the textbook relates that innovation is a basis of social change, technological innovations have socio-cultural dimensions with complex and often unpredictable consequences when widely adopted and complex factors shape their spread, adoption, or rejection within human communities and societies. Change often (page 227) happens by innovations and discoveries within society, both scientific/technical and socio-cultural. Innovative action involves a linkage or fusion of two or more elements that have not been previously joined in just this fashion. This results in a qualitatively whole. The textbook further relates that all innovation results from combinations...
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...PRODUCT AND BUSINESS PROCESS INNOVATION UDC 001.895:658.62 Nebojša Zakić, Ana Jovanović, Milan Stamatović Faculty of Entrepreneurial Business, Union University, Belgrade Abstract. The competitive advantage of a company strongly depends on its possibility to benefit from innovational activities. Understanding the factors that affect product and process innovation and their effects is necessary for deciding on an innovation strategy that is one of the core factors of an innovation success. We research the influence of nine external and internal factors on product and business processes innovation. For the analysis of important relations and conclusions, beside theoretical literature, we use the results of several studies. Key Words: product innovations, business processes innovation, industry maturity, customer needs, demand, technological opportunity, investment attractiveness, company size, export orientation INTRODUCTION Innovations are one of the main sources of a competitive advantage and they are essential for a company growth. Fast technology development, combined with the globalisation and fast changes in customer demand, implies that a competitive advantage of a company can be only temporary. Companies put great effort in beating the competition and improvement in the market game by introducing innovations. On the macro level, innovations have a vital influence on economic development of a country. Thus, it is not a surprise that innovations are more and more present...
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...ADEMOLA OLUTOSIN ONASHILE Innovation of Employee’s Leave Process Using the SAP System (A Case Study of Oceanic Bank Int’l Plc., Nigeria) Term paper Fall 2014 Business School, Seinäjoki Masters of Business Administration Advanced Marketing Management SEINÄJOKI UNIVERSITY OF APPLIED SCIENCES * Term Paper abstract Faculty: Seinäjoki Business School Degree programme: Master of Business Administration Specialisation: Advanced Marketing Management Author: Ademola Olutosin Onashile Title of Thesis: Innovation of Employee’s Leave Process Using the SAP System Supervisor: Mäkeläinen, Ville-Pekka Year: 2014 Number of pages: 25 Number of appendices: 0 _________________________________________________________________ This paper is written furtherance to series of class and group works done under the course: Advanced Marketing Management which is an MBA course and the view point is innovation of a certain process or service or product of an organization and show casing its marketing management perspective. Therefore, the author is dwelling on the innovation of the leave process of a particular Nigerian bank namely Oceanic Bank Int’l plc. Hence, the paper tends to sequentially take the case from introduction, focusing on the Everett M.Rogers’ diffusion of innovation as its theoretical framework. It gives numerous definitions of Human Resource Management (HRM) and the needs for HR in organzations. It also explains in a nutshell the...
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...significant changes currently underway – a new business plan targeting significant growth over 3 years, new directors and ownership and a marketing strategy targeting increasingly large complex projects of a Design and Build nature. To achieve this, some form of change is required and much of this change may come through innovation. This assignment will distinguish between product, process and organisational innovation and discuss which is likely to be the most important for the growth of Read Construction Holdings over the next three years. In order to distinguish between the different types of innovation, the essay will begin by setting out a clear definition of innovation. The main discussion will go on to discuss limitations, barriers and enablers of innovation and how that might impact on the organisation, summarising which type is likely to be the most important for the business in support of its goals, the essay will also evaluate the potential for consecutive innovative approaches and what limitations and barriers / enablers may be encountered. What is Innovation? In defining innovation, it is important to clearly differentiate between innovation and invention. Fagerberg (2004) suggests that invention is the first occurrence of an idea...
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...Innovation Process Paper and Presentation –Claudia Sykes The development of something new is fairly complicated, and it can be quite difficult to apply the innovation process to change an organization. “In its uncomplicated form, the innovation process consists of three particular phases: conception, implementation and marketing.” (Christ, Scott 2010.) Establish a measurable need where modification or alternation may help change the organization for the better. Consider perceptible things like your culture and employee morale and more definite items like your web-site or connecting better with a particular customer. This point can be supported by our week two assignment, when IBM’s CEO; Sam Palmisano had an innovative idea, “the internet.” Compose a complete and comprehensive breakdown of the hypothesis and make sure it addresses the unmet needs. Organize the proposal like a business plan and include an overview of the main points of the business plan, an objective, and how you are to implement plan. “This identifies the conception phase of the innovation process”. (Christ, Scott 2010.) Take your proposal to a member of your team who has influence with high ranking members of your organization. Experiment with your presentation, ask an affiliate, or a team member who will be helping drive your idea forward, to review your analysis and provide candid feedback. Edit your ideas based on observation from your colleagues. Take all criticism into consideration and think...
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...Step one re-learn re-learn by: Shifting Perspective Define The problem Understand your ambitions Challenge your assumptions Research case studies Building Knowledge Get out and look around Map the customer journey Identify barriers Find The Root of the problem Learn from experts Build Personas Understand customers expectations Customer SWOT Competitor Analysis Map the Problem Structure Insight re-learn Define the Problem re-learn re-think re-define launch Define the problem The first thing to be done before attempting to solve a problem, is to have a common definition of what problem the team is trying to solve. Ask yourself these questions 1. Why do we have to solve this problem? _______________________________________________________ 2. What are the benefits to be gained? _______________________________________________________ 3. What do we don’t understand? _______________________________________________________ 4. What isn’t the problem (What is working)? _______________________________________________________ 5. Do we have enough information? ______________________________________________________ re-learn re-think re-define launch Define the Problem: re-learn Understanding your Ambitions re-learn re-think re-define launch Understanding your Ambitions “We need to start with the end in mind”. We need to think within the context of a positive outcome. This will give a sense of direction to our thoughts ...
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...Problem formulation In this assignment we want to answer some questions regarding the product development of B&O automotive. − What process was used to develop the first automotive sound system? − What process is used in order to create new product development after they’ve become established in the market? − How does the commercialization process chosen by B&O automotive fit the novelty picture given by figure 9.5 − How has B&O automotive used strategy optimize adoption of their technology to the market? − Is it possible, with the theory in chapter 9, to analyze the services that they provide to their customers? B&O automotive Analysis In section 9.1 of the chapter, Tidd and Bessant explain about the processes that need to be followed to develop a new product. They show different models of processes such as the stage-gate process and the development funnel method - However they warn the reader about how this models attempt to explain the whole process of development of a new product in a simple and linear way. They state: “However, in practice the development of new products and services is inherently a complex and iterative process, and this makes it difficult to model for practical purposes.” This does not mean that we should not consider any of these models; however, we should be careful not to force the process to fit exactly with the model. In response to this, Tidd and Bessant propose a simplified model with only four stages: concept generation, project assessment...
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...The main alternative energy sources to fossil fuel are biofuels which have received much attention worldwide and they have already generated 45% of all energy from natural fuels in Brazil.(Sims & Taylor, 2008) The most widely used biofuel is the first generation biofuel which is make from plants like sugarcane, oilseed. By using these kinds plants, ethanol and oil can be produced.(Ahmad, Mat Yasin, Derek, & Lim, 2011) In this essay, innovations in biofuels will be divided into 3 sectors with examples illustrated. 2. The Innovation Dimension 3.1 Innovation Type Innovation can be divided into four types: production innovation, process innovation, position innovation and paradigm innovation. (Tidd, Bessant, & Pavitt, 2005)In the biofuel sector, product innovation and process innovation are widely used. Product innovations are changes in the products which an organization offers. Process innovations are changes in the ways in which they are created and delivered. 3.2.1 Product Innovation Product innovations take place when the market requires new features of the established product. (Tidd, Bessant, & Pavitt, 2005)For example, first generation biofuel has been used as vehicle energy source for decades and become mature. However, it was not able to apply in the aircraft engine. New regulations were made...
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...That is, the learning will include both listening, watching and doing. It would probably be a good idea to arrange with your other group members to participate in the online lecture together; that will ensure that there is somebody else that you know completing the online exercises at the same time that you will be. Furthermore, what you will also find is that the lecture does use a lot of what is covered in the textbook; so it may be a good idea to have the textbook open as you go through this online lecture. I hope that you find these online lectures engaging and that there is a positive learning outcome by participating. Start of Online Lecture on Innovation and Change . Overview A good starting point for this online lecture should be to understand that we have a fair way to go in terms of really knowing what innovation is and how it provides...
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...How to foster innovation in your business Presentation on the occasion of the Credit Suisse event 7th September 2013, Zurich Dr. Reto Müller Chairman of the Board of Directors Helbling Holding AG Helbling - a Leader in Technological Innovation and Business Consulting Helbling Group Key figures 2012 We are unique through our ability to integrate a spectrum of professional know-how, experience and skills. 458 employees Our ability to link technological expertise with business competence results in entrepreneurial success for our clients. Companies in Switzerland, Germany, USA and China Revenues CHF 110.9m International Network Offices (Corporate Finance International) Owned by 25 managing partners 2 Examples of innovations at Helbling Extract out of some thousand innovation projects in more than 50 countries Innovation leaders collaborating with Helbling: Nestlé, Roche, ABB, Airbus, Siemens, Medtronic, Schindler, Pfizer, Novartis, Sonova, Google, BSH, Geberit, Sika, V-Zug, Source: Helbling Qiagen, Tecan and many others 3 Strategic innovation management – selected Helbling references Companies Why Helbling? We measure ourselves - e.g. on the increase of the value of your innovation pipeline We are senior experts with over 15 years consulting experience and a focus on the topics "Increasing innovation success and increasing the power of innovation» We use self-developed tools and instruments ...
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... Organizations are under a constant battle to survive. Maintaining a competitive advantage will help an organization with profitability and achieving long-term success. Innovation, creativity, and design are three processes used by organizations to maintain a competitive advantage. Innovation, creativity, and design are vital components to maintaining a competitive advantage because all are part of creating new ideas or improving on existing products or services. The concept of innovation can have several meanings dependent upon the individual or group defining the processes. Innovation consists of two components, creativity and implementation. An innovator uses a creative process to construct an idea, and then the implementation process is used to bring the idea to life. Implementation refers to putting something in place and is composed of three components; idea, selection, and development. Creativity is also a part of the implementation process, devising the idea to be implemented is part of the creative process. The implementation process should be well organized, and a plan from beginning to end should be clearly laid out. Design is thought of in numerous ways; many well-known dictionaries contain multiple definitions of design. Stam defines design “as the conscious decision-making process by which information, as an idea, is transformed into an outcome, be it tangible or intangible (Stam, 2003).” Design is important to organizations when deciding what new...
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...CITÉ DES SCIENCES ET DE L'INDUSTRIE, PARIS, FRANCE AN APPROACH TO INCREMENTAL INNOVATION THEORIES AND ITS METHODS IN INDUSTRIAL PRODUCT DEVELOPMENT Hannu Oja Tampere University of Technology ABSTRACT A quest for powerful tools to support creation of innovative solutions exists in industry. Majority of development efforts aims for incremental development of products, either by means of improved performance in use or during manufacturing process. New concepts or solutions on product’s functionality and behaviour (behaviour meaning how the functionality is delivered, response) are needed to bring benefits. Generic product development theories, models and methods are applicable for new product development, as their approach is linear and founded on functional requirements and means to execute them. However, in industry the product development activities preferably start from existing product or concept with pre-determined goals rather than from scratch. Creativity techniques and multidisciplinary workgroups have been referred in literature as means for creating innovations. However, these methods lack context of technical system and are general in nature and could be used for any problem with assistance of experienced moderator and a group of individuals. These techniques and methods are not included in this study. An approach from retrospective case study is presented. It was found that the mental process of an innovator follows more problem solving theory than design theory. However...
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...Sustainable Innovation as a Corporate Strategy M. Rashid Khan and Mohammed Al-Ansari Intellectual Assets Management, Saudi Aramco, Dhahran 31311, Saudi Arabia. 1. Introduction Something amazing happened in the corporate world. The idea to innovate has captured our imagination. As an example, in 1996, Lucent Technologies’ award winning “Creativity Center” was industries state-of-the art that provided leadership, passion, outstanding marketing, training and communication. Similarly, Enron was the industry “darling” for its innovation program; Enron’s major intranet program “eThink” was recognized with awards for excellence in communication. Yet four years later Enron went bankrupt, the programs of many companies were in ruins joining the ranks of Polaroid, DuPont, Reynolds, Ford and many others. What happened? We watched many companies failed while other organizations remained successful. What made the difference in the innovation process? While many companies failed, others were successful adding value fostering innovation and creativity. Many companies such as 3M, IBM, Disney, Microsoft, and Sony continued to innovate. This paper attempts to explain the reasons behind the failures and successes. 2. What is Innovation? Innovation is discovering new ways of creating value. Innovation serves as the lifeblood of many organizations whose survival and growth depend on developing new technology, products and services. A successful organization is a creative organization because creativity...
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