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Innovation

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Summary of Chapter 4 & 5

Management systems can and should be changed and adapted over time to match the company’s changing needs.

There is increased use of outsourcing and people who work together are separated. The online revolution has made it posible for companies to virtually extend the organisational boundaries, overcome the separation, and tap into their customers, suppliers, and partners.

The main approach to ensure innovation is successful is to develop an internal marketplace.
Internal Market Place: where the ideas and functions of innovation can flourish in a supply-and-demand environment. Then, the true commercial value of every idea is reflected in the management attention and funding it receives. How: 1. Internal marketplaces weigh, select and prioritize innovations for their creative and inherent commercial value and worth. 2. Management funds only the projects that they perceive have great commercial value.
Organisation Cycle: 1. Introduction (Start-up Companies): Creative Market. Bias toward creativity, creativity is usually bigger than value creation processes, which is a problem since value capture helps companies develop faster, better, and cheaper deliveries. They usually focus on radical innovation. 2. Growth and maturity: Balancing creative and value capture, they need adequate measurement systems to avoid bias. Mixed portfolio of incremental, semiradical, radical innovations. 3. Greater Maturity (decline): Commercial Market. Strong commercial yet weak creative functions, they just do incremental innovation. A lot of successful innovations fail because they never find a marketplace where innovative ideas can flourish and the company can recognize and support their value.
Five steps to balancing creative and commercial markets: 1. Develop innovation platforms for different types of innovation you

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