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Innovation

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INNOVATION
Downy is a brand name of fabric softener produced by Procter & Gamble and sold in the United States. It entered the U.S.test market in August 1960 and went nationwide in December 1961. It was also sold in Philippines, Malaysia, Indonesia, Singapore, Thailand, Vietnam, Egypt and Latin America.
Lenor is a brand name of fabric softener and dryer sheets, also produced by Procter & Gamble, sold in Europe, Russia, China and Japan. Plans to rebrand Lenor as Downy in the UK were dropped in 2002.

Downy is the World’s No. 1 Fabric Conditioner launched in 1961.
Downy has delighted families in the Philippines with its freshness since 1996, and today is the No. 1 Fabric Conditioner in the Philippines.
Downy transforms your fabrics into those you’d love to be in. Using Downy after wash gives your clothes long lasting freshness that will delight your senses.
Now Meet Best Ever Downy with an upgraded formula to include “Freshness Bubbles” which deposit on clothes and contain perfume oils that burst when you rub your clothes, so you enjoy instant freshness when you need it… and this is what we call
Downy Rub-ada-Bango.

World’s leading experts gather in NYC to discuss the changing face of fashion and fabric care and examine the emotional and unconscious relationships people have with their clothe.

The P&G vision
“P&G Fabric Care has had innovation at its heart for more than 60 years, and today is no different,” said Shailesh Jejurikar, President, P&G Fabric Care North America and Corporate New Business Development. “In fact, it’s more important than ever. In a world of new and ever-developing fabrics and heightened consumer expectation, we are taking action. We are not just cleaning clothes, we are protecting and enhancing them.”
“Born out of the challenge to maintain the beauty and performance of clothes, our mission is to redefine and elevate what cleaning and caring for clothes means,” added Jejurikar. “We are doing this by engaging more closely with fashion and fabric partners, like Première Vision and continuing our tradition of leadership in consumer understanding by engaging with cognitive psychology expert Dr. Lawrence Rosenblum to better understand how the sensorial attributes of garments plays into our fashion choices. We are also looking to the fashion and fabric trends which are coming down the catwalks to inspire the development of new fabric care technologies to support these future fabrics.
“It is these macro trends and the deep dive into the mind-body connection that have been guiding our most recent product innovations. This is an exciting time in a space full of opportunities for us to build meaningful partnerships and bring innovation to the market, and I look forward to advancing fashion and fabric care together,” Jejurikar added.
Advancing P&G’s unique 3-Step FiberSCIENCE approach to prolong and improve the sensorial properties of clothes
“Our closets are full of clothes, yet 80 percent of the time, we wear only 20 percent of them,” said Margarita Bahrikeeton, Research Fellow for P&G Fabric Care. “Looking at that the other way round, why are 80 percent of the clothes we at one time loved left unworn in the closet?”
P&G is looking at Fabric Care from a new angle to find out the answer – breaking new ground by applying the latest research in the cognitive science of human perception to understand WHY consumers fall out of love with their wardrobe and how our relationship with clothes changes over time. By applying this knowledge to their FiberSCIENCE expertise, they strive to redefine what Fabric Care means for consumers and their clothes. Bahrikeeton also revealed that P&G Fiber Scientists are introducing new advances in the 3-Step FiberSCIENCE approach; to Clean, Protect and Enhance, which focus on prolonging and improving the multi-sensorial fabric properties that influence people’s perception of their clothes: the look, the feel and the scent.
The life cycle of our clothes is often cut short because these qualities are not cared for properly. Combining this cognitive knowledge with an unrivalled expertise of the fiber aging process, P&G is bringing a new approach to fabric care innovation (for brands like Tide and Downy) to maintain all the sensorial attributes of clothes and improve their quality of life.
DELIGHTING PHILIPPINES
1996 - ST Fabric Softener,in the Philippines,delighting Philippines with Downy freshness.
2004- Introduced Sunshine Fresh .. Help you save Electricity, Water and Money
2006- Introduced Anti-Bac preventing growth of malodor causing germs to keep you fresh
2008- Introduced Single Rinse give long lasting freshness with only one rinse
2010- Introduce Passion and Attraction giving perfume freshness on clothes by the worlds leading perfume house.
2012- Introuced Best Ever Downy with Freshness Bubbles Technology giving instant freshness when you rub.

YAKULT
Yakult was introduced in the Philippines in 1978. Its popularity among Filipinos has significantly grown in the past 30 years. The Yakult Plant at Barrio Makiling, Calamba Laguna is one of the Asia’s best production facilities in terms of technology, sanitation and quality control. Here, the Yakult product is produced in a totally sanitized environment following strict quality control standards. It is produced with the least human intervention using modern and technological advance state of the art facilities to ensure non-contamination of the product. Rigid quality control procedures assure the conformity of the product with the world-renown Yakult formulation.
Through the years, Yakult Philippines, Inc. upholds its commitment of providing good health through the use of beneficial microorganism. All the endeavors the company has and continues to undertake are guided by its principle to promote the health interest of the Filipino people. Consistent with this principle, the company continues to educate the Filipino consumers on the health benefits of the Yakult lactobacilli. It seeks to supplement its expanding market coverage with great missionary zeal that good digestion leads to good health.
For over 35 years now, Yakult Philippines Inc. has been promoting good health to millions of Filipinos. And as more and more people become health conscious these days, we all are on the look out for healthy food and beverages. That’s the reason behind Yakult Philippines’ decision to launch a new variant, a lighter, low-calorie version of its popular health drink, due to popular demand.

I’ve tried Yakult Light, and I can assure you it has the same great taste as the original--this is what everyone's concerned about, I'm sure (I've received similar inquiries the moment I posted a photo of Yakult Light on my Facebook and Instagram); if it tastes any lighter, it's barely noticeable. I’d like to believe it also has the same friendly bacteria (Yakult Light supposedly still contains the same unique eight billion live Lactobacillus casei Shirota strain the Yakult original is known for), but this time it has less calories and 0% fat—making me feel less guilty about indulging in it. (In full disclosure, I love Yakult so much that I sometimes drink more than the recommended one bottle per day—and now I have another excuse to do this!)

Yakult Light is specially made for those on a low carbohydrate diet, as well as those who are conscious of their sugar level but need this drink to help their digestive system.

The taste, low calorie content, and zero fat content aside, here are six other benefits you get from Yakult Light (which you can also enjoy from the original Yakult variant you love):

1. It increases useful bacteria and decreases harmful bacteria in the intestines.
2. It inhibits the production of harmful substance in the intestines.
3. It improves bowel movement, particularly of those who usually suffer from constipation.
4. It helps prevent intestinal infection.
5. It helps replenish good bacteria after drinking antibiotics (this is particularly relevant now that so many of us have been suffering from the flu and viral infections that only antibiotics seem to cure).
6. It helps promote better absorption of food.

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