Free Essay

Innovations That Will Change Your Tomorrow

In:

Submitted By tarcholefou
Words 4754
Pages 20
32

Innovations That Will Change Your Tomorrow
The electric light was a failure. gets you there. It’s bad financial decisions and blueprints for machines that weren’t built until decades later. It’s the important leaps forward that synthesize lots of ideas, and it’s the belly-up failures that teach us what not to do. When we ignore how innovation actually works, we make it hard to see what’s happening right in front of us today. If you don’t know that the incandescent light was a failure before it was a success, it’s easy to write off some modern energy innovations — like solar panels — because they haven’t hit the big time fast enough. Worse, the fairy-tale view of history implies that innovation has an end. It doesn’t. What we want and what we need keeps changing. The incandescent light was a 19th-century failure and a 20th- century success. Now it’s a failure again, edged out by new technologies, like LEDs, that were, themselves, failures for many years. That’s what this issue is about: all the little failures, trivialities and not-quite-solved mysteries that make the successes possible. This is what innovation looks like. It’s messy, and it’s awesome. Maggie KoerthBaker

Invented by the British chemist Humphry Davy in the early 1800s, it spent nearly 80 years being passed from one initially hopeful researcher to another, like some not-quite-housebroken puppy. In 1879, Thomas Edison finally figured out how to make an incandescent light bulb that people would buy. But that didn’t mean the technology immediately became successful. It took another 40 years, into the 1920s, for electric utilities to become stable, profitable businesses. And even then, success happened only because the utilities created other reasons to consume electricity. They invented the electric toaster and the electric curling iron and found lots of uses for electric motors. They built Coney Island. They installed electric streetcar lines in any place large enough to call itself a town. All of this, these frivolous gadgets and pleasurable diversions, gave us the light bulb. We tend to rewrite the histories of technological innovation, making myths about a guy who had a great idea that changed the world. In reality, though, innovation isn’t the goal; it’s everything that

1. Electric Clothes
Physicists at Wake Forest University have developed a fabric that doubles as a spare outlet. When used to line your shirt — or even your pillowcase or office chair — it converts subtle differences in temperature across the span of the clothing (say, from your cuff to your armpit) into electricity. And because the different parts of your shirt can vary by about 10 degrees, you could power up your MP3 player just by sitting still. According to the fabric’s creator, David Carroll, a cellphone case lined with the material could boost the phone’s battery charge by 10 to 15 percent over eight hours, using the heat absorbed from your pants pocket. Richard Morgan

2. The New Coffee
Soon, coffee isn’t going to taste like coffee — at least not the dark, ashy roasts we drink today. Big producers want uniform taste, and a dark roast makes that easy: it evens out flavors and masks flaws. But now the best beans are increasingly being set aside and shipped in vacuumsealed packs (instead of burlap bags). Improvements like these have allowed roasters to make coffee that tastes like Seville oranges or toasted almonds or berries, and that sense of experimentation is trickling down to the mass market; Starbucks, for instance, now has a Blonde Roast. As quality continues to improve, coffee will lighten, and dark roasts may just become a relic of the past. Oliver Strand

3. Analytical Undies
Your spandex can now subtly nag you to work out. A Finnish company, Myontec, recently began marketing underwear embedded with electromyographic sensors that tell you how hard you’re working your quadriceps, hamstring and gluteus muscles. It then sends that data to a computer for analysis. Although the skintight shorts are being marketed to athletes and coaches, they could be useful for the deskbound. The hope, according to Arto Pesola, who is working on an advanced version of the sensors, is that when you see data telling you just how inert you really are, you’ll be inspired to lead a less sedentary life. Gretchen Reynolds

4. The Morning Multi-Tasker
The problem with laptops and tablets, says Mark Rolston of the design firm Frog, is that they’re confined by a screen. He wants to turn the entire room into a monitor, where you can have the news on your kitchen table while you place a video call on your fridge. And when you’re done, you can swipe everything away, like Tony Stark in “Iron Man.” Clay Risen

5. Clean Hands, No Hands
This 15-minute shampoo treatment begins when you lean your head back into a machine that looks like a sink at the salon. First it maps your scalp, then it shoots streams of warm water and foam shampoo from its 28 nozzles before 24 silicone “fingers” work up a lather. One conditioning mist, scalp massage and light blow-dry later, you’re done. Nathaniel Penn

Q&A
Tim Wu Author of “The Master Switch: The Rise and Fall of Information Empires”

What are your two best million-dollar ideas?
The first is permanent sunblock. No one likes putting the stuff on, so there should be a onetime treatment that embeds the skin with a permanent level of S.P.F. 30, akin to having Lasik eye surgery once and then forgetting about it. Sunburn vanquished like smallpox. The other is the “brain map” — a technology that maps out every neural connection in your mind and then, effectively, stores your brain on your hard drive. That information — more than your DNA even — is you.

6. The Congestion Killer
Traffic jams can form out of the simplest things. One driver gets too close to another and has to brake, as does the driver behind, as does the driver behind him — pretty soon, the first driver has sent a stop-andgo shock wave down the highway. One driving-simulator study found that nearly half the time one vehicle passed another, the lead vehicle had a faster average speed. All this leads to highway turbulence, which is why many traffic modelers see adaptive cruise control (A.C.C.) — which automatically maintains a set distance behind a car and the vehicle in front of it — as the key to congestion relief. Simulations have found that if some 20 percent of vehicles on a highway were equipped with advanced A.C.C., certain jams could be avoided simply through harmonizing speeds and smoothing driver reactions. One study shows that even a highway that is running at peak capacity has only 4.5 percent of its surface area occupied. More sophisticated adaptive cruse control systems could presumably fit more cars on the road. Tom Vanderbilt



When a quarter of the vehicles on a simulated highway had A.C.C., cumulative travel time dropped by 37.5 percent. In another simulation, giving at least a quarter of the cars A.C.C. cut traffic delays by up to 20 percent. By 2017, an estimated 6.9 million cars each year will come with A.C.C.





Building a Better Bike
7. Anti-theft handlebars
Here’s an old idea whose time has come again. The bearing system that allows the bike to turn can be locked so that a thief can’t steer his stolen bike. The lock is internal, meaning that he’d have to destroy the bike to ride it away.

8. No more greasy chains
An updated shaft drive — which replaces the chain with a rod and internal gear system — would be perfect for urban riders. They’re popular in China right now, but new versions will be lighter and have more sophisticated gearing.

9. One-piece plastic and carbon-fiber frames
Plastic frames were tried back in the ’90s, but they were too heavy. The materials and technology have improved. Thermoplastics are cheap and practically impervious to the elements.

10. Doctor On Board
Your car is already able to call for help when an accident occurs, but within a few years, it’ll tip paramedics off to probable injuries too. E.M.T.’s would know the likelihood of internal bleeding or traumatic head injury, for example, before arriving on the scene, which would help them decide whether to move you to a Level 1 trauma center or a standard emergency room. Researchers at the University of Michigan International Center for Automotive Medicine have created the predictive models by cross-referencing the crash data provided by sensors on cars, like speed and location of impact, with 3-D scans of accident victims. Tamara Warren

11. A Nice Little Cabin In the Sky
The typical plane cabin is drier than the Arizona desert, and the air is so thin it feels as if you were visiting Machu Picchu. This brutal environment contributes to the parched, exhausted feeling you get after you fly. But there are already planes in the air — made mostly of carbon fiber — that solve this problem. Carbon fiber is markedly stronger by weight than the aluminum used for most existing planes, which means that the interior air pressure can be adjusted to more comfortable levels without the risk of damaging the fuselage. Airlines also keep humidity levels low now to prevent the plane’s metal skin from corroding, but carbon fiber doesn’t rust. That will allow a new system to maintain humidity at a more comfortable 15 percent (up from around 5 to 10 percent). Japan Airlines and Nippon Airlines bought the first crop of these new planes. They’re currently in service between Tokyo and Boston. Jad Mouawad

Chris Nosenzo

Attitude Adjustments The new planes maintain a more comfortable cabin pressure, which feels more like the altitude of Denver than that of the Andes.

12. The Rolling Arcade
The industrial designer Jiang Qian has conceived of a subway strap that’s also a video game. It has a button on each side that you push with your thumb as you hang on; instead of a joystick, you control movement by twisting the handle from side to side. Jiang imagines that new types of games could be created, where keeping your balance while the train is in motion is part of the challenge. And unlike Angry Birds on your phone, Strap Game (that’s the official name) will alert you when your stop is approaching. Jenna Wortham

Q&A
Peter Schwartz Futurist and film consultant

In “Minority Report,” Tom Cruise gets into a car that drives itself. We considered giving him neural control of that car, but we deliberately held back on how far biology could go. It would have overwhelmed the story. And here we are today with real neurological control of machines. It’s transformative technology. In 50 years, you’ll be able to drive cars with your mind.

What technology that you wanted to put into a film were you not able to because it seemed too far-fetched?

13. The Anti-Slouch Screen
If you slump down when you’re typing on an ErgoSensor monitor by Philips, it’ll suggest that you sit up straighter. To help office workers avoid achy backs and tired eyes, the device’s builtin camera follows the position of your pupils to determine how you are sitting. Are you too close? Is your neck tilted too much? Algorithms crunch the raw data from the sensor and tell you how to adjust your body to achieve ergonomic correctness. The monitor can also inform you that it’s time to stand up and take a break, and it will automatically power down when it senses that you’ve left. Jason Fagone

14. The Shutup Gun
When you aim the SpeechJammer at someone, it records that person’s voice and plays it back to him with a delay of a few hundred milliseconds. This seems to gum up the brain’s cognitive processes — a phenomenon known as delayed auditory feedback — and can painlessly render the person unable to speak. Kazutaka Kurihara, one of the SpeechJammer’s creators, sees it as a tool to prevent loudmouths from overtaking meetings and public forums, and he’d like to miniaturize his invention so that it can be built into cellphones. “It’s different from conventional weapons such as samurai swords,” Kurihara says. “We hope it will build a more peaceful world.” Catherine Rampell

15. The Kindness Hack
Researchers at Wharton, Yale and Harvard have figured out how to make employees feel less pressed for time: force them to help others. According to a recent study, giving workers menial tasks or, surprisingly, longer breaks actually leads them to believe that they have less time, while having them write to a sick child, for instance, makes them feel more in control and “willing to commit to future engagements despite their busy schedules.” The idea is that completing an altruistic task increases your sense of productivity, which in turn boosts your confidence about finishing everything else you need to do. Catherine Rampell

16. Your Body, Your Login
A team of Dutch and Italian researchers has found that the way you move your phone to your ear while answering a call is as distinct as a fingerprint. You take it up at a speed and angle that’s almost impossible for others to replicate. Which makes it a more reliable password than anything you’d come up with yourself. (The most common iPhone password is “1234.”) Down the line, simple movements, like the way you shift in your chair, might also replace passwords on your computer. It could also be the master key to the seven million passwords you set up all over the Internet but keep forgetting. Chris Wilson

Q&A
Jonathan Zittrain Harvard professor of law and computer science

What innovation scares you the most these days?
The Internet is not merely connecting computers together for the benefit of humans; it’s connecting humans together to reinvent labor. This opens terrific opportunities along with real worries. Soon we’ll have to question whether an earnest-looking group of protesters with hand-lettered signs is genuine or simply rapidly convened as a paid flash mob: a crowdsourced crowd. We’ll be able to one-click shop for cheering throngs or protests at a particular location on a moment’s notice, indistinguishable from genuine collective sentiment. A house can be surveilled and a spouse tailed because an online bounty has been put out for anyone nearby to take a photo of the building at a particular address, or to “follow that car.”

17. Terrifying Playgrounds
Two Norwegian psychologists think that modern playgrounds are for wimps. Instead of short climbing walls, there should be towering monkey bars. Instead of plastic crawl tubes, there should be tall, steep slides. And balance beams. And rope swings. The rationale is that the more we shield children from potential scrapes and sprained ankles, the more unprepared they’ll be for real risk as adults, and the less aware they’ll be of their surroundings. Leif Kennair and Ellen Sandseter’s ideas have won the support of playground experts on both sides of the Atlantic; one company, Landscape Structures, offers a 10-foot-high climbing wall that twists like a Möbius strip. Clay Risen

18. The Liars Workout
What’s the new psychological trick for improving performance? Strategic lying. When amateur golfers were told, falsely, that a club belonged to the professional golfer Ben Curtis, they putted better than other golfers using the same club. For a study published in March, human cyclists were pitted against a computer-generated opponent moving at, supposedly, the exact speed the cyclist had achieved in an earlier time trial. In fact, the avatars were moving 2 percent faster, and the human cyclists matched them, reaching new levels of speed. Lying is obviously not a long-term strategy — once you realize what’s going on, the effects may evaporate. It works as long as your trainer can keep the secret. Gretchen Reynolds

19. Roller Coasters With Wings
On traditional roller coasters, your weight is centered over the wheels, but two new coasters — the X Flight at Six Flags Great America and Dollywood’s Wild Eagle — have you hanging off the side of the track, dangling in midair. It’s kind of like you’re sitting on the wings of a plane. The Swiss company Bolliger & Mabillard had to completely reimagine the seat design to handle the stress caused by the differently distributed weight. Cora Currier

20. A World Without Hangovers
Researchers at Imperial College London are closing in on a formula for a new kind of booze — synthetic alcohol, it’s called — that would forever eliminate the next morning’s headache (not to mention other problems associated with drinking). The team, led by David Nutt, a psychiatrist and former British drug czar, has identified six compounds similar to benzodiazepines — a broad class of psychoactive drugs — that won’t get you rip-roaring drunk but will definitely provide a buzz. According to Nutt, the alcohol substitute would be a flavorless additive that you could put in a nonalcoholic drink. And when you want to sober up, all you’d have to do is pop a pill. Clay Risen

Q&A
David Pogue New York Times tech columnist

What tech problem needs to be addressed most urgently?
That we’re heading for a bandwidth crunch. We’re saddling the Internet with amazing new features — movies on demand, streaming TV, Siri voice recognition, whole-house backup — but they’re starting to overwhelm the existing Internet’s capacity, especially on cellular networks. The Internet and phone companies respond by imposing monthly limits, and the F.C.C. is trying to make more wireless frequencies available. But unless something gives, “high-speed Internet” will soon become an oxymoron. You’ll just have to get used to pauses in your streaming video.

21. The Mind-Reading Shopping Cart
In February, Chaotic Moon Labs began testing a robotic shopping cart that acts a bit like a mind-reading butler. To start it up, you can text message the cart’s built-in tablet computer. Now it knows who you are and what you need for dinner. The cart uses Microsoft’s Kinect motion-sensor technology to track and follow you through the store, pointing you — in a synthy voice reminiscent of a G.P.S. navigator — toward products on your list. The system will also warn you if you’ve added something that violates your dietary restrictions. Still only a prototype, the cart isn’t nearly as nimble as its human-powered cousin, but it does have one main advantage. Items you add to the cart can be automatically scanned, and you can finalize your purchase from the device, skipping the checkout line entirely. Farhad Manjoo

22. Better Looking Movies
A movie projector flashes 24 images across the screen each second to create the illusion of motion — kind of like a flipbook. The directors James Cameron and Peter Jackson propose kicking that number to 48 or even 60 frames per second. It’ll change the way we experience movies: colors will appear brighter, images sharper, motion smoother. Steven Poster, president of the International Cinematographers Guild, says the effect can be “almost holographic in quality.” Proponents say it’s what 3-D was supposed to feel like — a kind of immersive reality. Still, the image quality takes some getting used to. At an industry conference where Jackson previewed scenes featuring higher-frame-rate hobbits, critics complained that the hyperclarity made the scenes look like live television rather than cinema. It will doubtless take some getting used to. “When sound came out, a lot of people said this will last about three years,” says cinema-studies professor Tom Gunning of the University of Chicago. “Instead it became totally dominant and wiped silent film off the map.” Addie Morfoot

23. Teeth That Think
Scientists at Princeton and Tufts are working on a superthin tooth sensor (a kind of temporary tattoo) that sends an alert when it detects bacteria associated with plaque buildup, cavities or infection. It could also notify your dentist, adding an extra layer of social pressure to make an appointment. The sensor may have wide-ranging use: the researchers have already used it to identify bacteria in saliva associated with stomach ulcers and cancers. While the sensor won’t last long on the surface of a well-brushed and flossed tooth, Michael McAlpine, the project’s leader, says that the sensors will be inexpensive enough that you can replace them daily. Clay Risen

24. Sleep Mining
Wearing a small sensor on your head, at home, while you sleep, could be the key to diagnosing diseases early and assessing overall health. “This tech,” says Dr. Philip Low, the founder of a medical technology firm called NeuroVigil, “enables us to look for faint signals of, say, schizophrenia, Parkinson’s, depression or Alzheimer’s in the brain, even though there may be no obvious symptoms.” Thus far, Low’s device has found a number of applications: evaluating children with autism, studying the efficacy of trial-phase drugs and assessing traumatic brain injury in soldiers. Currently, Low is working on a newer version of the device, which will be the size of a quarter and will transmit brain scans directly to smartphones and tablet computers. “We’re using sleep,” Low says, “as the gateway to the brain.” Howie Kahn

Q&A
Jacqueline Barton 2010 National Medal of Science winner

What innovation are you clamoring for?
What I’d really love to see is full genomic sequencing at moderate costs that individuals can do at home. When taking a given drug or even deciding what to eat or how much to exercise, wouldn’t it be good to know what you really need to be concerned about and what you don’t? If you had high cholesterol, you could know if you should really be taking a statin, which, based on your particular genomics, could have limited benefit and some associated risk.

25. A Blood Test For Depression
This year, Eva Redei, a professor at Northwestern’s Feinberg School of Medicine, published a paper that identified molecules in the blood that correlated to major depression in a small group of teenagers. Ridge Diagnostics has also started to roll out a test analyzing 10 biomarkers linked to depression in adults. “Part of the reason there’s a stigma for mental illness, including depression, is that people think it’s only in their heads,” Redei says. “As long as there’s no measurable, objective sign, we’re going to stay in that mind-set of ‘Just snap out of it.’ ” Blood tests will take mental illness out of the squishy realm of feelings. And as Lonna Williams, C.E.O. of Ridge Diagnostics, says, they’ll help people understand “it’s not their fault.” Elizabeth Weil

26. CSI: Bathroom
Researchers at the Wyss Institute for Biologically Inspired Engineering at Harvard are working on a technology that would make household cleaning supplies much smarter — almost like a sprayable forensics team. When the spray hits a surface where there are pathogens present, like your bathroom sink, it would bind to the bad stuff and turn a color — orange, say, for E. coli. Then you could knock it out with a stronger disinfectant. Nathaniel Penn

27. A New Firefighter
You need a lot of water to put out a sizable blaze, and the chemicals used in fire extinguishers can be toxic (halons, the most effective chemical fire suppressant, create holes in the ozone layer). So the Defense Advanced Research Projects Agency at the Pentagon has developed a hand-held wand that snuffs out fires, without chemicals. According to the program’s Chris Nosenzo manager, Dr. Matt Goodman, an electric field destabilizes the flame’s underlying structure rather than blanketing the fire to smother it. Eventually, the technology could be used to create escape routes or extinguish fires without damaging sensitive equipment nearby. Nathaniel Penn

28. Michelin-Star TV Dinners
Frozen food may soon be on par with anything you can get at a three-star restaurant. Sous vide — a process in which food is heated over a very long period in a low-temperature water bath — has been used in high-end restaurants for more than a decade. (Thomas Keller and Daniel Boulud were early proponents.) But the once-rarefied technique is becoming mass market. Cuisine Solutions, the company that pioneered sous vide (Keller hired it to train his chefs), now supplies food to grocery stores and the U.S. military. Your local Costco or Wegmans may sell perfectly cooked sous vide lamb shanks, osso buco or turkey roulade. Unlike most meals in the freezer aisle, sous vide food can be reheated in a pot of boiling water and still taste as if it were just prepared. And because sous vide makes it almost impossible to overcook food, it’s perfect for the home cook. Fortunately, sous vide machines are becoming more affordable. “It’s like the microwave was 30 years ago,” Keller says. Michael Ruhlman

29. Reduce, Reuse, Masticate
It’s depressing to think how much food packaging there is in your kitchen right now — all those juice cartons, water bottles and ice-cream containers. But what if you could eat them? “We’ve got to package in the same way nature does,” says a Harvard bioengineer named David Edwards. And so he has devised a way to convert foods into shell-like containers and films Chris Nosenzo that he calls Wikicells. Yogurt will be encased in a strawberry pouch, for instance. You could wash and eat the packaging, like the skin of an apple, or you could toss it, like the peel of an orange, since it’s biodegradable. The newly wrapped ice cream and yogurt will be available later this month at the lab store in Paris, with juice and tea coming within the next year or two. Nathaniel Penn

30. The Constant Gardener
Rather than spray water, fertilizer and pesticides across their fields, many industrial farms are taking a more targeted approach, using wireless soil sensors and G.P.S.-enabled equipment to determine which spots need the most attention. Soon, you’ll be able to use similar technology in your front yard. The home landscaping company Toro already has a line of consumer-grade moisture sensors that turn on the sprinkler system when your lawn is dry. It’s a good start, but Sanjay Sarma, of the Field Intelligence Lab at M.I.T., is working to produce tiny, inexpensive sensors that you scatter across your lawn by the dozens and that will track everything from bug infestations to mineral deficiencies. Then they’ll tell you what to do about it: three spritzes of pesticide to the tomato plants, stat. Howie Kahn

31. Robo-Petting
Petting a living animal has long been known to lower blood pressure and release a flood of mood-lifting endorphins. But for various reasons — you’re at work, or you’re in a hospital, or your spouse is allergic to dogs — you can’t always have a pet around to improve your mental health. So researchers at the University of British Columbia have created something called “smart fur.” It’s weird-looking (essentially just a few inches of faux fur) but its sensors allow it to mimic the reaction of a live animal whether you give it a nervous scratch or a slow, calm rub. Creepy? Yes. But effective. Clay Risen

32. Sleep Better
Researchers at Merck have created a pill called suvorexant that essentially makes you a narcoleptic for a night. It turns out that might be the best cure for insomnia. Unlike existing sleep aids, the drug (which will likely be reviewed by the F.D.A. later this year) works by turning off wakefulness rather than by inducing sleep. “There’s good reason to believe this pill brings on more R.E.M. sleep and better rest,” says Dr. Emmanuel Mignot of Stanford University. “It’ll be less of a hammer on the brain.” Howie Kahn

Q&A
Margaret Atwood Novelist

Is there any invention you find particularly sinister?
A smaller, even stealthier drone — something called the Cyberbug Drone, currently under development. In this model, a microsystem is embedded in an insect larva, and when the adult emerges — whether bee, butterfly or ant — a “bug” really will be a bug, and the proverbial fly on the wall will be actual. Tiny winged avengers can hunt down invasive beetles, cabbage whites can snoop on destructive raccoons and six-legged nanospies can insert themselves into the air-conditioning systems of even the most impenetrable buildings. As for bedbugs, they’ll wedge themselves under mattresses to snoop on errant spouses. The hive mind really will be the hive mind! Coming soon to a crevice near you.

Similar Documents

Premium Essay

Innovation in Entrepreneurial Organizatons

...Innovation in Entrepreneurial Organizations The nature of entrepreneurial organizations is that they have the capabilities and competencies to create a culture of embedded behaviors that support the constant focus on identifying and subsequently taking advantage of profitable opportunities. In other words, they exist to find and take advantage of opportunities that have the highest potential return. Bateman (2010) states that, “…an entrepreneurial venture has growth and high profitability as primary objectives. Entrepreneurs manage aggressively and develop innovative strategies, practices, and products” (p. 238). Entrepreneurial organizations do this by being willing to try new things, challenge the status quo, and test out new processes. They encourage creativity, risk taking, and continuous learning and improvement. However creativity must then be harnessed and developed by innovation and it takes innovation to turn great ideas into something of value. Thus innovation should be considered fundamental to an entrepreneurial organization’s success. What then is innovation? Bruton (2012) says it well when he concludes that innovation is, “…a process of intentional change made to create value by meeting opportunity and seeking advantage.” (Innovation, para. 1). And although product innovation is a very important aspect of their business, it is only one area that entrepreneurs are interested and excited about. Rasmussen (2013) explains, “The very nature of innovation is changing...

Words: 1476 - Pages: 6

Premium Essay

Case 2

...------------------------------------------------- CASE 2-1 BMW Taps the Emerging Chinese Luxury Markets ------------------------------------------------- MAR 4503 Consumer Behavior FIU JEREMIAS CUADRA, CHARLES KETTEL Abstract BMW is one the largest automobile industries in the word, when you think of BMW you can surely say it's a high quality luxury car. The focus is to re-position itself in a new market. Which is the Chinese luxury market. How does a powerful company like BMW get ahead start in this un-tapped market with so much potential for growth? Leading to more global exposure and also more revenues. (JEREMIAS CUADRA) Q1. There is often a natural tendency to assume that in collectivist cultures such that in China, luxury products would not be popular. a. Explain how luxury products such as the BMW automobile might fulfill needs even within the traditional collectivist value set of China. I believe by growing this economy will give Chinese citizens more opportunity and more purchasing power to one-day own a luxury vehicle. Also social status is something that can represents that you’re doing well. I also believe it can lead to a showing off culture. b. Explain other factors that might be driving the desire for luxury in China. Well we all want what we can’t have, I believe that's human nature, but in China I other factors could play a role such as advanced luxury shopping experiences. More options would be available theirs a perfect gift for everyone...

Words: 1662 - Pages: 7

Premium Essay

Opie's Hobo Friend Analysis

...three sociological key terms. The three applied sociological terms are ethnocentrism, innovation, and informal norms. The three sociological concepts are discussed relative to the video “Opie’s Hobo Friend”. It details parts of the video that relates to everyday survival. It also explains the difference in cultural living. The concept of ethnocentrism in Sociology is defined “the tendency to assume that one’s own culture and way of life represent the norm or are superior to all others”. In the video Officer Barney came in with a person the was at the freight yard that didn’t have any money on him. This shows that Barney feels you have money in your pocket to be anywhere around but...

Words: 940 - Pages: 4

Premium Essay

Mlearning

...September 2013 Mobile Learning: Transforming Education, Engaging Students, and Improving Outcomes Darrell M. West INTRODUCTION E Darrell M. West is vice president and director of Governance Studies and holds the Douglas Dillon Chair. He is founding director of the Center for Technology Innovation at Brookings. West’s studies include technology policy, electronic government, and mass media. ducation is at a critical juncture in the United States. It is vital for workforce development and economic prosperity, yet is in need of serious reform. American education was designed for agrarian and industrial eras, and does not provide all the skills needed for a 21st century economy.1 This creates major problems for young people about to enter the laborforce. Mobile learning represents a way to address a number of our educational problems. Devices such as smart phones and tablets enable innovation and help students, teachers, and parents gain access to digital content and personalized assessment vital for a post-industrial world. Mobile devices, used in conjunction with near universal 4G/3G wireless connectivity, are essential tools to improve learning for students. As noted by Irwin Jacobs, the founding chairman of Qualcomm, Inc., “always on, always connected mobile devices in the hands of students has the potential to dramatically improve educational outcomes.”2 This paper, part of our Mobile Economy Project, looks at ways that mobile devices with cellular connectivity...

Words: 5839 - Pages: 24

Premium Essay

Pictures

...Chapter 2: Success sustaining values Values – Company’s treasure 1. Excellence 2. Innovation 3. Respect 4. Joy 5. Integrity 6. Social profit 7. Teamwork Chapter 3: Leading with values Roles of Value driven leader 1. Articulating the dream – “reason for being”. Company’s aspiration and why are they important. 2. Defining organizational success – define and work towards your dream. 3. Living the values – to do what you believe in. communicating the values at work place. 4. Cultivating leadership – inspired leadership. Existence of middle managers who bring their leadership qualities that sustain success. 5. Asserting values at times of crisis – handling crisis. 6. Challenging the status quo – make things happen. Example Midwest’s CHIP. Perpetual innovation. 7. Encouraging heart – with caring and encouragement leaders uplift the spirits and kindle the energy of people at work who may be wearing down. Chapter 4: Strategic Focus I. A constancy of purpose – Firms benefit from a clear strategy. Core Values (Cant change) -> Core Strategy(rare change) -> Integrated sub strategies (frequent change) -> Execution(continuous change) Core Values – 1. Identify customers 2. Identify purpose 3. Undeserved market segments 4. Serve in superior manner 5. Focus on core strategy Products change, needs don’t! Integrated sub strategies 1. Competitive advantage and sustainable success some from entire...

Words: 579 - Pages: 3

Premium Essay

Mgmt4

...complete due to structural problems, slower communication, lack of direct ownership of the project, and competing priorities among the functional departments (Pinto 47). The company is dealing with four main issues: 1. The products are slow to market 2. New innovations are passing right by WRU 3. Poor internal communications causing lost information "up the chain" 4. Department heads are blaming each other not taking responsibility What would you advise? What structural design changes might be undertaken to improve the operations of the company? If I was consulting for this company, I would advise that the company try to create a hybrid organization that is both functional and project centered. The company should invest in a new department, a PMO, that is only dedicated to acquiring and managing new projects. This would resolve the issue of the company letting new innovations pass them by. Pinto, Jeffery K. Project Management: Achieving Competitive Advantage, 3rd Edition. Pearson Learning Solutions, 7/2012. VitalBook file. (an instructor response) Finish Strong! Professor Earnshaw 5/10/2014 7:34:17 AM Class, our first week ends tomorrow so please make sure you post your information in the two...

Words: 300 - Pages: 2

Premium Essay

Amazon.Com

...resource is most useful in businesses. Lastly, I will create a list of leadership best practices. Hybrid Theory/ Philosphy 3 In creating a hybrid theory/ philosphy, I had to put a considerable amount of thought into it and the result was everything in business is driven by people. I will begin by definining what is considered to be the new definition of entrepreneurial leadership. According to Fernard and Soloman (2003), Entreprenurial leadership is one of an enterprising, transformational leader who operates in a dynamic market that offers lucrative opportunities. With this being said, to be successful starting a business it will take continuous innovation and creativity because the mindset has to be “what is good for our customers today, will not be good for our customers tomorrow” due to the expectation of our customers constantly changing. Next, as an entrepreneurial leader the main investment or ingriedient has to be in the people. The employee has to have trust in their leader in order to satisfy our customer in a timely manner, with the right product or service and better than any of the competitors can deliver. The employees have to feel appreciated...

Words: 1428 - Pages: 6

Premium Essay

Mgmnt & Ldrship Paper

...business planning process. Both internal and external factors affect the management planning process.   They include legal issues, ethics, and corporate social responsibility. Factors such as economic conditions, competition, and laws all influence the company’s strategic, tactical, operational, and contingency planning. According to Jim Albaugh, (2001), the difference between Management and Leadership is that managers tend to train people to do the same thing tomorrow as they did yesterday. Managers create an environment that prevents the opportunity for real progress. Managers operate within the existing system or culture instead of trying to change it. Their mantra is: "don't rock the boat" or "that's the way we've always done it." If that's what managers do, leaders, on the other hand, challenge people to do things better tomorrow than they did them yesterday. Leaders create an environment that encourages risk-taking and embraces innovation. Leaders articulate a vision, sense of mission and strategic direction for change. Rather than clinging to "that's the way we've always done it," leaders ask: "how can...

Words: 1848 - Pages: 8

Premium Essay

Enterprise Architecture

...and worked on a single platform, such as Green Screen. They supported one entry point, such as Web, fax, email, or voice response units (VRUs). In such a straightforward environment, developing systems based on the needs of that one group of users, and on the functionality of that specific platform, made sense. Today, business -- and the technology that supports it -- is more complex. During a typical work day, you may access a corporate extranet and check your inventory status at a supplier's warehouse, participate in a Web-based corporate discussion group, or receive an email message via your mobile PDA. Electronic communication now takes place across multiple platforms and among multiple companies, widening and blurring the boundaries of the individual enterprise. You can no longer neatly define users and systems, making the traditional user- or platform-focused approach to enterprise architecture inadequate. How you receive services changes over time. Currently, the Web is altering the way you conduct business; tomorrow, wireless communication will be just as influential. But the core services themselves, such as selecting and paying for products, remain consistent. Therefore, enterprise architecture must focus on delivering those services effectively, without limiting the types of users or platforms. A Dynamic Enterprise...

Words: 1849 - Pages: 8

Premium Essay

Developing the Global Leader of Tomorrow

...globalDeveloping the Global Leader of Tomorrow SPONSORED BY Developing the global leader of tomorrow Contents I Overview of research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 I Executive summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 I Chapter 1 Trends in the external environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 I Chapter 2 The organisational response . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 I Chapter 3 Implications for knowledge and skills . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 I Chapter 4 The performance gap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 I Chapter 5 Sourcing and developing knowledge and skills . . . . . . . . . . . . . . . . . . . . 20 I Next steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 I Case examples Unilever . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 IBM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Novo Nordisk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 BG Group . . . . . . . . ...

Words: 14482 - Pages: 58

Free Essay

Internship Fair

...Internship Fair 2015 lse.ac.uk/careers Contents Start today. Change tomorrow. 1 LSE Careers can help you find an internship Our work impacts are the highest level of global business. We advise some of the world’s most important organisations on the issues shaping tomorrow. 3 Map 5 Participants 6 It’s the perfect environment for graduates who want to make an impact on business and their own careers. Find out more and apply ukcareers.ey.com/graduates Upcoming events Internship Fair Thursday 15 October 5.30-9pm Finance Industry Overview seminar Wednesday 21 October 1-3pm Telephone screening seminar Wednesday 28 October 1-3pm How to perform well in group exercises seminar Thursday 29 October 1-3pm Read your weekly LSE Careers enews and stay up to date on careers seminars, employers on campus, job opportunities and much more! Contact details LSE Careers is open: Monday to Friday 9.30am-5pm Thursday 9.30am-8pm Telephone: +44 (0)20 7955 7135 © 2015 Ernst & Young LLP. All Rights Reserved. Assurance | Consulting | Tax | Transactions SAW 5.02 (Saw Swee Hock Student Centre) 1 Sheffield Street London WC2A 2AP careers@lse.ac.uk lse.ac.uk/careers @lsecareers facebook.com/LSECareers This brochure was correct at the time of going to print LSE Careers can help you find an internship 2 Internships are a great way to gain experience and see what it’s really like to work...

Words: 5416 - Pages: 22

Premium Essay

Management Theory as It Pertains to a Soldier

...business world dramatically since the 1800’s. Some have changed with the times and some have remained constant. Without these business management foundations having been established the Army may not exist as we know and understand it today. Leaders must not only understand these theories but know themselves, their responsibility and their soldiers to fully incorporate these theories while evolving with the times and changes in the working environment. Our reading material states that in the late 1800”s “Henri Foyal was one on the most influential contributors to modern concepts of management, having proposed that there are five primary functions of management: (1) planning, (2) organizing, (3) commanding, (4) coordinating, and (5) controlling” (Carpenter, Bauer & Erdogan, 2013, p. 68). This is also relative to the P-O-L-C framework which has survived the test of time and is used in business 125 years later. This basis is the foundation for running a successful profitable business. With that being said, managers must take this model and use it with innovation and creativity. The P-O-L-C does not only have success in the civilian business world but also in the military. I have now served for a total of 25 years and have been promoted to the rank of Master Sergeant/1st Sergeant. This is the same rank; the title just has different responsibilities. Growing up in the military and advancing through each rank I had to prove myself to the leadership that I could plan, organize...

Words: 2646 - Pages: 11

Free Essay

Paradigm Shift

...one of many innovations such as, floating text, watches and cameras. In the next 20 years this technology could be used for all sorts of life advancements from telling you what you want to eat, detecting music that you are in the mood for or even heating and cooling your house depending on the weather outside. AR will change the way we live and the world as we see it sayshttp://www.howstuffworks.com/augmented-reality.htm. Presently designers are working on glasses that are connected to the internet and just by looking at a restaurant tell you what they serve, the history or anything you ask to know. Then the information is displayed across the lens as on a HUD ( heads-up-display). This is only a fraction of the possibilities; we already have smart refrigerators but, given time they will be able to tell us more so researchers hope. They hope to have algorithms advanced enough that ARs will know what we want to eat before we do by sensors from the devices you commonly have in your home. There are countless corporations looking into AR and the benefits from it some of them being; Microsoft, Google, Qualcomm, BMW, and many others. This technology will be almost everything we use or do. The only down fall that can come to ARs is computers not becoming advanced enough. The requirements for some of the AR programs will need a small super computer to run them. Super computers will need to be small enough to fit in the glasses or the phone or the ipod. Remember tomorrow you may have...

Words: 381 - Pages: 2

Premium Essay

Economic Review

...Economics Review List and describe the classification of economic systems based on allocation mechanisms * Traditional economy- you do what your parents do * ex: India in a way because of the caste system * Market economy- based on supply and demand, prices * Command economy- based on the government * Markets need homogenous goods, no barriers to entry or exit, perfect information and many buyers and sellers problem is that this is not the case, markets are not perfect List and describe the classification of economic systems based on forms of ownership * Capitalism- people privately own inputs (land, labor, capital) and will use them in their best interests more production more goods and services * Socialism- deals with ownership instead of allocation, distribution based on how much you work, etc., want to be more equal but isn’t efficient because government doesn’t work in same interest as private List and describe the classification of economic systems based on income redistribution and safety nets * Free markets * Maximum criterion- society equalizes everyone’s income, reciprocity- don’t know what will happen tomorrow * Pure communism- government distributes/allocates goods and services * Social safety nets (social market economies)- Germany-very large percent of income goes to taxes free healthcare with good quality * socialism- ownership of goods and services, communism—how goods and services are distributed List...

Words: 940 - Pages: 4

Free Essay

Objective

...on many reasons which I would mention below. • Studies related to Water and Environment energy would help me acquire better future and personal growth as this is the requirement of our tomorrow, with energy production through fossil fuels is going to end as the resource of this energy production which is fuel is to eng and we need alternative solutions to produce energy and producing energy by Water is a clean energy which is environmental friendly. • My own interest lies in finding out new ways of producing cheap and clean energy, I have always been interested in solar power and hydrothermal power plants as they inspire me that there are many other ways to produce energy. I would like to see a carbon free world where breathing air is clean and pure. • Me as alone can do nothing to change this world as we all are dependant of each other. I may have ideas to produce clean energy but I also need resources to produce it. Masdar can help me pursue my dreams, Masdar and I can make efforts to bring up new innovations and technology. Reduction of carbon emission is my first priority and would like to work and gain knowledge from the faculty of Masdar about it. Admission into Masdar on scholarship would be an honour for me, I am fully aware that my past academic result is below your requirement but I definitely have the interest and passion to gain knowledge from an institute like Masdar. I would be very thankful to the institute if my application is considered for scholarship...

Words: 299 - Pages: 2