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Innovtion Simulation

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Submitted By ChinaGun
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Industrial Design, Innovation & New Product Development | Final assignment | |

Table of Contents 1. Introduction 2 2. Analysis of our team performance 3 3. Design analysis 5 3.1. Introduction 5 3.2. Management of Design 5 3.3. City Car Simulation 6 3.3.1. The „Design Thinking Framework” 6 3.3.1.1. What is 6 3.3.1.2. What if 7 3.3.1.3. What wows 8 3.3.1.4. What works 8 3.3.2. Design Evaluation 8 3.3.2.1. Design Analysis Group 1 - UPARK 10 3.3.2.2. Design Analysis Group 2 - EgoCAR 11 3.3.2.3. Design Analysis Group 3 - BCBL 11 3.3.2.4. Design Analysis Group 4 - Bao-Bay 12 4. Business model analysis 13 4.1. Group 1 - UPARK 14 4.2. Group 2 – EgoCAR 15 4.3. Group 3 – Better City Better Life (BCBL) 16 4.4. Group 4 – Bao-Bay 17 5. Conclusion 18 6. Appendixes 19 6.1. Appendix 1 - Business model canvas draft of Group 3 19 6.2. Appendix 2 - Spiral model vs. stage gate process 20 6.3. Appendix 3 - Example of a RASIC chart 21 6.4. Appendix 4 - The repertory grid technique 21 6.5. Appendix 5 - Business model canvas 22 6.6. Appendix 6 - Example for service blueprint 23 1. Introduction
For the City-Car simulation, Prof. Goffin split all the students into four groups. Within each group every member was assigned a specific job role which is shown below:

Julian Reinard: Lead Designer
Yanik Kiermeier: Mechanical Engineer
Carrie Wang: Managing Director and Project Manager
YunLong Zhong: Marketing Manager
John Hou: Manufacturing Manager
Roger Yang: Finance Manager
Stephen Lu: Software Engineer

Group 3

The goal was to build a self-parking city car with a Lego Mindstorms set for the correct target group within a 4,5h time frame.

This report is the summary of the city car simulation and answers 3 questions: 1. An analysis of your MCT’s performance: what went well,

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