...Business Research Methods , 11e, Cooper/Schindler 2 from the U.S. Penton database. The survey sample was constructed using strati-fied disproportionate random sampling with subscribers considered as belongingto one of 42 cells (seven industry groups by six job titles). A total of 710 com-pleted questionnaires were received, with 676 of the respondents indicating thatthey were purchase decision makers for their organization. Penton analyzed onlythe answers of these 676 buyers. Data were analyzed by weighting responses ineach cell by their percentage makeup in the overall population. The overall marginof error for the survey was ± 4 percent at the 95 percent level of confidence. In-depth follow-up telephone interviews were conducted with 40 respondents, togain a deeper understanding of their behavior and attitudes. Almost every respondent (97.7 percent) had contacted at least one advertiser during the past year. Newer methods of making inquiries—Web visits,fax-on-demand, or e-mail—were used by half (49.1 percent) of the buyerssurveyed. But a look ahead shows the true impact of information technology. Within the next five years, 73.7 percent expect to respond to more ads by sendinge-mail to the company. In addition, 72.2 percent anticipate visiting an advertiser’swebsite, and 60 percent expect to increase their use of fax-on-demand. Three outof five purchasing decision makers have access to the Internet, and 74.3 percentof those without Internet service expect to have it within...
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...Case Study 1 Inquiring Minds Want to Know—Now! Annette Brooks Liberty University Case Study 1 Inquiring Minds Want to Know—Now! 1. Build the management-research question hierarchy. “This case describes a multistage communication study undertaken by the research department of Penton Media, a publisher of business trade magazines, to determine the long-term viability of a reader and advertiser service, the reader service card, a post-card –size device used by readers to request additional information from a particular advertiser” (“Inquiring Minds”, 2001). The below diagram is a picture of the management-research question hierarchy: 1 Management Dilemma - a situation or problem causing concern for the organization 2 Management Question - current problem or situation the organization is facing down to the specific concern 3 Research Questions – ask for the objective of the research 4 Investigative Questions - ask the necessary questions to obtain information needed to make the right decision and conclusion 5 Measurement Questions - data collected from surveys, studies and observation 6 Management Decision - weighting all information received from ...
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...Group Discussion Board Forum 4 -After reading Inquiring Minds Want to Know--Now! Located in the Reading & Study folder, provide a comprehensive and substantive answer for each item and post them in a Word document in the Group Discussion Board Forum. These answers will be the basis for the collaborative work for the Discussion Board Forum in Module 8. Inquiring Minds Want to Know--Now! 1. Build the management-research question hierarchy. Management dilemma: Decline of publication readership card usage. Management Question: Should we continue using publication readership cards? Research Question: What factors has influenced the decline in publication readership cards? Investigative Questions: Are customers using different methods to buy products? How many leads are reader cards producing? How has the use of technology influenced making inquiries? What method of making inquiries is most and least used by buyers? How has response time affected the choice of inquiry method? Measurement Questions: Below are a few suggested sample questions. Ordinal question: Please rank your preferred method of inquiry from 1 to 5. 1 being the least preferred. ____Telephone ____ Email ____ Reader service card ____Fax-on-demand ____Website inquiry form Filter or Contingency question: Have you used a publication reader service inquiry card in the last year? _Yes _ No If yes, how many times have you used your reader inquiry card in the last year? _Once _Twice _Three or more times ...
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...Hints for Business Blogging Success Inc. So, you want to create blogs for your business? Here are just a few ways in which you can create meaningful, lasting impressions on your readers and your leadership that you are the person for the task of conveying the business’s information. Blogging in our society has a great many uses, whether those purposes be for keeping friends updated on your personal life, or your take on the new special at your favorite restaurant. The corporate world also use blogs in much the same fashion, but includes information more to keep inquiring minds in the loop on what is going on in industry. The variety and content in the quintessential blog lies in the skill, planning and effort of the writer. These are the blogs that receive the strongest following, and in turn keep their business inundated with curious readers. How you ask? Well follow these ideas: Include only Important, Helpful Details As always, you should write to your audience, always keep in mind that is it your customer, the industry or the public at large that wants to come away from your message feeling like they just received something valuable. If after writing line after line you don’t feel you have conveyed anything of valuable, it may be time to go back to the top and revise. Interesting, meaningful information is key to continuous readership. Make Posts that Shine like Diamonds Continuous polishing and proofreading enables us to create a jewel from a raw...
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...help enhance your career forecast (greater compensation, more demanding job profiles, etc.), gain extra respect, and enlarge job security. The significance that companies attach to certifications has increased so much that in some cases companies are explicitly asking for certified individuals. First, certifications are fitting industry standards skill assessment; second, certifications are intent measurements of skills and therefore easy to use when it comes to comparing and contrasting the faculty pool. In several cases it becomes the critical distinctive factor when candidates have comparable skill sets and experience (Raths, 2010). Basically, when organizations are faced with the complicated decision of workforce down sizing, they will want to maintain those who are the most skillful and educated. Though not a security, those with certifications will have more of an indemnity policy (Eckel, 2008). An IT certificate shows that you are devoted to learning and have studied the IT training matter. IT certification proves that you are competent of delivering valuable output and have the required familiarity and practical understanding to work in this field and convey the...
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...Penton Media is a publisher of business trade magazines, including Industry Week, Machine Design, and Restaurant Hospitality. The research department has commenced a study of the practicality of publication reader service cards. The reader service card is a post-card-size method that is to be used by the customer to order product and service information from the magazine thorough the mail. The purpose of case assignment one is to study the first two questions proposed within the article “Inquiring Minds Want to Know—Now!”. Question one is asking to build the management research question hierarchy. Question two is to identify the ethical issues that are relevant within this study. Case Assignment 1 Penton Media research department will need to start their research by stating the basic dilemma that is prompting this research study. “A useful way to approach the research process is to state the basic dilemma that prompts the research and then try to develop other questions by progressively braking down the original question into more specific ones.” (Cooper & Schindler, 2014, p. 77) The study process should begin by identifying the management dilemma which is a symptom of the actual problem. The management dilemma that is present in this scenario is that Penton Media is experiencing a decline in the number of reader service cards that are being returned by the customer to the individual publications. This decline in returned reader service cards shows that the reader...
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...Case #4 Inquiring Minds Want To Know 1. Build the management-research questions hierarchy. A. Management Dilemma: Penton Media’s dilemma is the declining returned reader service cards numbers. This decline is causing the number of inquiries to decline, which has caused Penton advertisers to have a smaller number of sales leads. Penton also faces the dilemma of determining will the company’s advertising revenues decrease if alternate methods to stimulate inquiries are used. B. Management question: What should Penton Media do to ensure that targeted readers and advertisers are all getting the appropriate information they need and want? C. Research Question: Should Penton maintain the reader service card program, discontinue it or incorporate modifications? D. Investigative questions: What do advertisers offer as a means for its audience to obtain information about their products and services? How are trade magazine readers influenced when choosing their desired response method? What types of information is sought most frequently? What is the desired timeframe in which information is needed? How many advertisers offer access to their information via the web? Are technological changes causing readers to change their methods of response? E. Rather than three alternatives, Penton may have only looked at maintaining or discontinuing the reader service card. 2. What ethical issues are relevant to this study? In the study questionnaire survey...
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...and experimentation with drugs, and ended in tragedy. Romeo and Juliet's story is centuries old, but these two very different views of adolescent romance live on, often simultaneously, in the minds of bemused parents. Lately, teenage romance has caught the attention of a number of researchers, who are increasingly interested in its potentially positive as well as negative effects -- not just on adolescence, but on adult relationships and well-being. According to Dr. Wyndol Furman, an editor of the book ''The Development of Romantic Relationships in Adolescence,'' understanding teenage dating means understanding that adolescence is ''a roiling emotional caldron whose major fuel -- more than parents, peers or school and almost as much as those things combined -- is the opposite sex.'' Dr. Furman, a professor of psychology at the University of Denver, said adolescents' lack of social skills and emotional control can make relationships difficult. Yet, he said, romantic relationships can also be significant sources of support that offer teenagers fun and companionship, help them forge mature identities and offer them practice in managing emotions. ''Growing up involves risks,'' he said. ''Parents are naturally concerned about their teens' relationships, but they shouldn't want them to just stay home.'' Setting guidelines requires an appreciation of the profound differences between 13- and 19-year-olds. Among the so-called ''tweens'' of middle school, Dr. Furman said...
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...Who Am I? Why Am I? Human beings are very inquisitive, curious and inquiring in nature. They want to know everything about the surrounding, universe what is the beginning of something? This question always has interest and curiosity in it. The inquisitive nature of man always forces him to know the history of things around him. He always loves to inquire about the development of different observable facts and events those are taking place around him. If it is so then it is quite natural that people think about their own self about the existence of their own individuality. It is believed that everything happens for a reason or we can say that if something is happening it has some valid or rational reason behind that happening. If it is so then the first question, which will jump into the mind, will surely be about the reason of my own existence. There are more or less 7 billion people living in this world and very few of them could mark their name by doing some exceptional things in their lives. Some are famous and loved by most of the people while there are some people who are notorious and people dislike them. But majority of the people in this world are simply good for nothing. They come and they die and nobody even notice their presence and their absence as well. (Olson, 2002) If we have to categorize the expression of identity we may find that basically there are two different classes of identity these are social identity and personal identity. Social identity is a collective...
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...Shannon O’Neill 9/2/15 Stephen Whitworth Expository Essay The Adjustment of College the First Year My mom said “You are going to do great, and you are going to experience something I never did.” I knew what she meant by that but even in that moment I still didn’t want to leave. “It is a fresh start and a new chapter to your life,” some people will say, but college was not something I was ready to dive in fully last year. The last talk I had with my dad, I looked out the window just so he would not see me crying. I hate when people see me cry, especially when it comes to my dad, and I definitely did not want him to see me cry. As he drove away I thought about all the times my parents yelled at me and I would think “God they are so damn annoying” but when I realized I was actually on my own, I started to miss that. Adjusting to college life is adapting to a whole new environment and the many changes that come with it: friends, academics, clubs, and sports. When I think about where I was last year and where I am this year, there are many changes that I went through to get here. I wouldn’t say I was deeply depressed, but I will say being away from home and learning everything for myself was an adjustment that I was not 100% happy about. First off I think I should say that every college student goes through a little bit of adjustment to be where they are now. Think about it: you were in high school not too long ago and your parents were waking you up before 7am to...
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...creation. “The Lamb” starts the first stanza off with the questioning of the lamb, while the second stanza simply deals with the curious questioner becoming the teacher. This poem also has a spiritual perspective because it simply refers to Christ as also being a lamb. While simply reading this poem one can only take away from it that the individual asking the questions is a child. By the end of the poem it is safe to admit that not only was this child asking the questions, but they also have a spiritual upbringing to compare this lamb to Christ. Who made thee? This poem begins with questions that suggest the person asking is clueless. This is a question that humans still have a hard time explaining. That was not the case for this inquiring mind asking these questions. When you think about who would be willing to talk to an animal so freely with no regard to who may over hear it is safe to assume that it is innocent as a child. The poem takes a spiritual turn when it states “Making all the vales rejoice”. Realizing that in this earthly life we often rejoice at the name of the slain lamb for the sins of the world Jesus Christ. The comparison of the tender voice can also be a sign that this was about one who was made to bring peace on earth. The author really did a great job at showing the innocence of the person asking these questions. From the very...
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...Theories and practice in Psychology. Name Institution Subject Abstract Psychology is defined as the scientific study of the mind of the human being and the reasons for why people behave the way they do. The specialist who learns about the human mind and tries to justify why people behave the way they do is known as a psychologist. There are several theories that psychologists use in the course of their work. These are psychoanalytic therapy, Adlerian therapy, person centered therapy and cognitive therapy. Psychoanalytic therapy was developed by Sigmund Freud. It has since undergone a lot of adjustments and refinements since then. This theory involves treatment of someone who has mental problems by inquiring about their feelings and past, in order to try and discover what may be causing the setback. Adlerian theory was developed by Alfred Adler and, it primarily shows that a person’s individual lifestyle, social interests, circumstances surrounding their birth and inferiority or superiority complex is a major component of a person’s personality. Person centered therapy can also be person centered psychotherapy or client centered therapy. It provides clients with the opportunity to develop a sense of self where the patient finds out that their feelings and behavior have been negatively affected. The psychologist ensures that the patient achieves their real potential. Cognitive therapy is the development by Aaron .T. Beck. It helps patients to develop...
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...and truly want the job you should pick up the phone. As a matter of fact I was instructed to do so over and over again. But in this day in age email seems to be the more efficient than voicemail. In the age of facebook and twitter, you are much more likely to get quicker responses via email. To add another bonus to the innovation the response is more likely to be a positive one (http://www.recruiter.com). I believe this to be true because most hiring managers are very busy. Email makes it much easier for management to be responsive. And; this medium makes you look less like a pest and more like the partner they are looking to hire. However, there is an art form to developing a relationship with the hiring manager using this impersonal medium. Your email should set the tone in the introductory. For example: “Hello Ms. Tate, my name is Adrian Watson. I hope things are well with you. I just wanted to take a moment to introduce myself. I am interested in a career with your company and hoped to discuss any current openings. I understand that your schedule is likely very tight; I would be more than happy to stop by in person or have a quick phone conversation. Would you be available July 25th at 2:00 p.m.?” An email like that may very well earn you a response. And in inquiring about any potential opening within the company, it keeps you from having to explain how you knew about the job opening your friend told you about. From there you may want to quickly schedule...
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...Salesman-Friend or Foe? Liana M. Thomas Intro to Business and Tech 10, August 2014 Liana M. Thomas 10, August 2014 Intro to Business and Technology Professor Heywood * The good, the bad and the ugly side of sales Sales. It’s in everything from actual salesmanship to day to day conversations. Everyone is selling something. When I worked as a commission based salesman a few years ago, my supervisor told me “The best way to be a salesman is to know your window of opportunity. You’ve got about .75 seconds to convince your customer you are their best friend. Miss that window, you’re just another evil sales girl.” I can’t say I have found anything to disprove that advice and it has helped me in more than just a commission scope. That being said; as a consumer I’ve had wonderful experiences with salespeople and horrible ones that made me want to run screaming. ------------------------------------------------- The most positive experience I’ve ever had with a salesperson was actually overseas. ------------------------------------------------- When I was in Greece on deployment I wanted to get something for my mother that was one of a ------------------------------------------------- kind and would just exude exclusivity to her so she knew I was thinking about her. There was ------------------------------------------------- this little shop owned and ran by this middle aged woman who spoke perfect English. She sold ------------------------------------------------- ...
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...Running Head: Case Assignment Week 5 Bus 642: Business Research Methods and Tools Name Instructor September 3, 2012 Case Study: Inquiring Minds Want to Know – NOW. Questions 1 - 9 1. Build the management-research question hierarchy. a. The management dilemma Penton Media, a publisher of business magazines, was experiencing a declining number of reader service cards being returned, indicating a smaller number of reader enquiries and a declining number of sales leads for advertisers. b. The management question How can Penton Media increase the number of reader service cards being returned by readers; or, how can Penton Media increase the number of reader enquiries and the number of sales leads for its advertisers? c. The research question (s) Should Penton Media retain, modify, or discontinue the reader service card program? Instead of requesting product or service information by mail, should the publisher use alternate inquiry response options such as sending an e-mail, visiting an advertiser’s website, or using a toll-free telephone number? d. Investigative questions What kind of information do readers most often seek? What is the time frame in which information is most often sought? What response options do advertisers offer to obtain information about their products and services? Is there an emerging trend which shows that readers are changing their choice of response options? Does the declining number of service cards being returned...
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