...Case #4 Inquiring Minds Want To Know 1. Build the management-research questions hierarchy. A. Management Dilemma: Penton Media’s dilemma is the declining returned reader service cards numbers. This decline is causing the number of inquiries to decline, which has caused Penton advertisers to have a smaller number of sales leads. Penton also faces the dilemma of determining will the company’s advertising revenues decrease if alternate methods to stimulate inquiries are used. B. Management question: What should Penton Media do to ensure that targeted readers and advertisers are all getting the appropriate information they need and want? C. Research Question: Should Penton maintain the reader service card program, discontinue it or incorporate modifications? D. Investigative questions: What do advertisers offer as a means for its audience to obtain information about their products and services? How are trade magazine readers influenced when choosing their desired response method? What types of information is sought most frequently? What is the desired timeframe in which information is needed? How many advertisers offer access to their information via the web? Are technological changes causing readers to change their methods of response? E. Rather than three alternatives, Penton may have only looked at maintaining or discontinuing the reader service card. 2. What ethical issues are relevant to this study? In the study questionnaire survey...
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...Business Research Methods , 11e, Cooper/Schindler 2 from the U.S. Penton database. The survey sample was constructed using strati-fied disproportionate random sampling with subscribers considered as belongingto one of 42 cells (seven industry groups by six job titles). A total of 710 com-pleted questionnaires were received, with 676 of the respondents indicating thatthey were purchase decision makers for their organization. Penton analyzed onlythe answers of these 676 buyers. Data were analyzed by weighting responses ineach cell by their percentage makeup in the overall population. The overall marginof error for the survey was ± 4 percent at the 95 percent level of confidence. In-depth follow-up telephone interviews were conducted with 40 respondents, togain a deeper understanding of their behavior and attitudes. Almost every respondent (97.7 percent) had contacted at least one advertiser during the past year. Newer methods of making inquiries—Web visits,fax-on-demand, or e-mail—were used by half (49.1 percent) of the buyerssurveyed. But a look ahead shows the true impact of information technology. Within the next five years, 73.7 percent expect to respond to more ads by sendinge-mail to the company. In addition, 72.2 percent anticipate visiting an advertiser’swebsite, and 60 percent expect to increase their use of fax-on-demand. Three outof five purchasing decision makers have access to the Internet, and 74.3 percentof those without Internet service expect to have it within...
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...Case Assignment 2 Liberty University BUSI 600 Abstract This paper defines Penton Media’s sampling plan and research design for their study on if their reader service cards are still successful in getting buyer’s attentions. There are five questions that develop the sampling plan and Penton Media’s answers to these questions are described in this paper along with the strengths and weaknesses of their decisions. Their research design is also explained in the eight categories given. Finally, the strengths and weaknesses of their research design are given. Case Assignment 2 Penton Media has designed a research study to determine if the reader service cards are still a sustainable form of bringing in customers. Penton Media came up with a sampling plan in order answer this research plan. Their sampling plan answered five questions and has both strengths and weaknesses. They also formulated a research design, which includes eight categories of options to answer their research question. Their research design also includes strengths and weaknesses, and these will be further examined in this paper. Sampling Plan According to Cooper and Schindler (2014), the sampling plan includes five questions. These questions include (p. 344): * What is the target population? * What are the parameters of interest? * What is the sampling frame? * What is the appropriate sampling method? * What size sample is needed? Once you have answered all these questions...
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...dialogue concerning Meno’s paradox. This paradox is explained as one either has knowledge of something or does not. Therefore, if we know it then there is no need to learn it. Although the opposite holds true as well that if we do not have knowledge of something, we won’t have the means to enquire about it because we don’t even know what to look for. Socrates responds with one of his parts of the argument from recollection, stating that since the soul is immortal and does in fact move from body to body, the process of learning is recollecting what our past body had learned. A way mind does this is through triggering the memory. When the body senses a particular, the mind pulls knowledge of the soul, therefore the soul already had knowledge of it. The mind, however, had to use this trigger to gain the knowledge back, or “learn” it. The conversation continues as Meno questions Socrates further, inquiring whether or not Socrates can prove his argument. Socrates does so by questioning a slave. The slave has never been to school, therefore he has never learned math. Socrates presents him with geometry and draws the shape of a square. He asks him to solve a mathematical problem, but the slave fails to do so multiple times. Socrates explains that although the slave was unable to solve it, he is now aware that there is a possibility to know the problems solution. The slave now has the knowledge to find out the answer, even though he tried multiple times to answer it and got it wrong because...
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...Who Am I? Why Am I? Human beings are very inquisitive, curious and inquiring in nature. They want to know everything about the surrounding, universe what is the beginning of something? This question always has interest and curiosity in it. The inquisitive nature of man always forces him to know the history of things around him. He always loves to inquire about the development of different observable facts and events those are taking place around him. If it is so then it is quite natural that people think about their own self about the existence of their own individuality. It is believed that everything happens for a reason or we can say that if something is happening it has some valid or rational reason behind that happening. If it is so then the first question, which will jump into the mind, will surely be about the reason of my own existence. There are more or less 7 billion people living in this world and very few of them could mark their name by doing some exceptional things in their lives. Some are famous and loved by most of the people while there are some people who are notorious and people dislike them. But majority of the people in this world are simply good for nothing. They come and they die and nobody even notice their presence and their absence as well. (Olson, 2002) If we have to categorize the expression of identity we may find that basically there are two different classes of identity these are social identity and personal identity. Social identity is a collective...
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...Philosophy has a major impact on the way that people make everyday decisions. From the thoughts we have, to the actions we take, whether it’s conscious or subconscious your philosophy plays a part in what you are doing. Philosophy gives everyone the opportunity to step back and get a better vision of where you are in life, where you have come from, and it will also give you a better idea of where you are trying to be in life. Philosophy is such a broad and thought provoking subject, and it is important to understand that philosophy is a thought process you practice. Philosophy is not something you learn out of a text book. Everyone has to nurture this thought process sometimes referred to as critical thinking. The actual breakdown of the word has a Greek origin it is two Greek roots: philein, a word that means “love,” and sophia, a word that means wisdom. When you put the two words together, it means “the love or pursuit of wisdom”. Philosophy can be considered to be many different truths, depending on the person and the ideas they have embraced through time. With the different twist and turns that philosophy can take, there had to be some way of classifying the different approaches. The approaches were broken down into 6 areas to be able to classify what type of research was being done. Philosophers like Bertrand Russell brought to our attention that we are quick to embrace the scientific explanation of the world but the Metaphysics or the idea that there may be an afterlife...
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...P A R T I Be Aware “ E very man takes the limits of his own field of vision for the limits of the world,” wrote philosopher Arthur Schopenhauer. The wider a person’s field of vision, of course, the deeper and more accurate his or her grasp of everyday experiences. The chapters included in this section of the book will enlarge your understanding of the thinking process; clarify the important and frequently misunderstood concepts of truth, knowledge, and opinion; identify the habits that corrupt thinking; and show you how to become a more critical reader. ISBN 1-256-46689-1 The Art of Thinking: A Guide to Critical and Creative Thought, Tenth Edition, by Vincent Ryan Ruggiero. Published by Pearson. Copyright © 2012 by Pearson Education, Inc. ISBN 1-256-46689-1 The Art of Thinking: A Guide to Critical and Creative Thought, Tenth Edition, by Vincent Ryan Ruggiero. Published by Pearson. Copyright © 2012 by Pearson Education, Inc. C H A P T E R 1 Developing Your Thinking: An Overview Is thinking an activity that is done automatically, without conscious effort, or one that we can direct? Is daydreaming a kind of thinking? Are feelings an effective substitute for thinking? Do exceptional thinkers experience mental blocks, lapses in concentration, and confusion the same way average thinkers do? Can thinking skill be acquired, or does one have to be born with it? In this chapter, you will find answers to these questions and other basic facts that will enable...
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...Your Invisible Power Genevieve Behrend ABOUT THE AUTHOR Genevieve Behrend was the only personal student of Thomas Troward the master of "Mental Science." "Your Invisible Power" is a powerful, yet simple and easy guide. This book can teach you how to use the power of visualization and other processes taught by Thomas Troward to transform your life. Behrend says, "We all possess more power and greater possibilities than we realize, and visualizing is one of the greatest of these powers. It brings other possibilities to our observation. When we pause to think for a moment, we realize that for a cosmos to exist at all, it must be the outcome of a cosmic mind." From 1912 to 1914, Genevieve Behrend’s life focused solely on the wisdom and philosophy of Thomas Troward (1847- 1916) who’s influential and compelling ideas provided much of the groundwork to the spiritual philosophy known today as New Thought. As the awareness of “mental science” was taking shape, Troward imparted his personal insight to only one pupil who could perpetuate this knowledge and share it with the world. YOUR INVISIBLE POWER remains Behrend's most powerful and popular work. After her studies with Troward, Behrend began her mission in New York City where she established and ran The School of the Builders until 1925. She then established another school in Los Angeles before touring other major cities throughout North America for the next 35 years as a celebrated lecturer, teacher, and practitioner of "Mental...
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...Science René Descartes ************* Introduction The cultural turn that symbolically and philosophically separates Aristotle/Medieval views from the "modern" era can be found in Descartes' writings. Born just before 1600, he witnessed and participated in the beginnings of modern science, especially with its empirical [The method of philosophical inquiry that holds that the human mind can only understand the world by beginning with the experiences of the senses.], mechanistic [ The description of the motion of the universe in terms of the scientific notion of cause and effect alone. The image of the universe is that of a machine or mechanism that runs according to its construction and cannot deviate from it.] and mathematical under-girding. This Discourse on Method is, to some extent, an autobiography of an individual's evolution from the old system to the new. This text was formally the first of his publications, around mid-1637, however it shows indications of being written perhaps ten years earlier. He claims he is not intending to reveal the "method" but only to "reveal how I have tried to direct my own [mind]." Much of the method is applied in the Meditations. But, here it is more historically positioned. It is important to remember that this text contains elements that were highly controversial at the time-views which even contributed to Galileo's house arrest under the Inquisition in 1633. Commentary In Part One, Descartes humbly begins by asserting that reason is "naturally equal...
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........................... p. 9 Chapter 2 — Desire: The Turning Point of All Achievement ................................................. p. 22 Chapter 3 — Faith Visualization of, and Belief in Attainment of Desire ............................... p. 40 Chapter 4 — Auto-Suggestion the Medium for Influencing the Subconscious Mind .............. p. 58 Chapter 5 — Specialized Knowledge, Personal Experiences or Observations ...................... p. 64 Chapter 6 — Imagination: the Workshop of the Mind .......................................................... p. 77 Chapter 7 — Organized Planning, the Crystallization of Desire into Action ........................ p. 90 Chapter 8 — Decision: the Mastery of Procrastination ......................................................... p. 128 Chapter 9 — Persistence: the Sustained Effort Necessary to Induce Faith ........................... p. 138 Chapter 10 — Power of the Master Mind: the Driving Force ................................................. p. 153 Chapter 11 — The Mystery of Sex Transmutation .................................................................. p. 160 Chapter 12 — The Subconscious Mind: The Connecting Link ............................................... p. 180 Chapter 13 — The Brain: A Broadcasting and Receiving Station for Thought ...................... p. 187 Chapter 14 — The Sixth Sense: The Door to the Temple of Wisdom .................................... p. 193 Chapter 15 — How to Outwit the Six Ghosts...
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...This book explored schizophrenia as a rational response to unbearable experiences. When he sat down to write the book in the late 1950s, the outlook in psychiatry was that the mind of an unbalanced person was just an amalgamation of senseless fantasies or obsessions. Patients were simply tested for certain symptoms of mental illness, and treated proportionately. His goal was “to make madness, and the process of going mad, comprehensible”, and he accomplished this by showing how psychosis – especially, that relating to schizophrenia - actually “makes sense to the person suffering it.” According to him, the psychiatrist on his/her part should simply get inside the mind of the sufferer. He very categorically pointed out that ‘The Divided Self’ was not a medically researched book rather a set of observations, clouded by existential philosophy, about the essence of schizophrenia. Our knowledge of schizophrenia has moved on markedly since his day, towards a more biological and neurological explanation, but his narrations of what it feels like to live with a ‘divided self’, go ‘mad’ or have a ‘breakdown’, still remains one of the best ever...
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...inspiring love story - The Rose Within A certain man planted a rose and watered it faithfully and before it blossomed, he examined it. He saw the bud that would soon blossom, but noticed(menyedari) thorns upon the stem and he thought, "How can any beautiful flower come from a plant burdened with so many sharp thorns? Saddened by this thought, he neglected(mengabaikan) to water the rose, and just before it was ready to bloom... it died. So it is with many people. Within every soul there is a rose. The God-like qualities planted in us at birth, grow amid(di tgh2) the thorns of our faults. Many of us look at ourselves and see only the thorns, the defects(kecacatan). We despair(berputus asa), thinking that nothing good can possibly come from us. We neglect to water the good within us, and eventually(akhirnya) it dies. We never realize(sedar) our potential. Some people do not see the rose within themselves; someone else must show it to them. One of the greatest gifts a person can possess(memilih) is to be able to reach past the thorns of another, and find the rose within them. This is one of the characteristic of love... to look at a person, know their true faults and accepting that person into your life... all the while recognizing the nobility(bangsawan,keagungan) in their soul. Help others to realize they can overcome(mengatasi) their faults. If we show them the "rose" within themselves, they will conquer their thorns. Only then will they blossom(berbunga) many times...
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...Analysis of "The Boogeyman" This Stephen King short story is about how children's lack of reality sense, and therefore also their vivid imagination, lets them to see things that adults never could. The things, that the main character Lester Billings' children can see, are in this case a monster: A so-called Boogeyman. Now, the Boogeyman is a widely spread myth, and there are many stories of the Boogeyman, but his intentions are always the same: He is no Mr. Nice guy. This particular Boogeyman lives in a closet, a rather traditional place to stay in this profession. Other Boogeyman-habitats might include places such as dark cellars, behind a tree in a public park or beneath beds. The fact that the Boogeyman lives in a closet, merely underlines that the Boogeyman is a tale for children. Only children have the innocent imagination to believe them, because they are not yet members in 'the reasonable tribe' of humanity. The difference in this Boogeyman story however, is that this one is actually happening. Lester Billings' children are being killed! While these murders are not violent crimes, the death of a child is always horrible (and might lead to justifying hallucinations). It is your basic innocence versus the world. Some human beings have, in this world, deteriorated to the level of dumb beasts. Preying on others to feed their own animalistic needs (like Patrick Bateman from American Psycho). The Boogeyman is not traditionally a human, though he is born from human imagination...
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...BASEBALL’S INTERIOR Something happened to about 4 years ago to me. I was fourteen years old and my brain took a major cramp-full. My loving grandfather died at the age of 71. He was my mentor, idol, friend, and a loving grandpa, I will never forget him. He worked his ass off his entire life and didn’t take anything from anyone. He turned out to be one of the most successful people around. He started off as a janitor and later become a president of a die cast shop. When he died, it really got my brain to critical think and to do this day I always think things through and never just go with it. The contents of my brain are everything that I do on a daily basis. My direct personal experience with my grandpa made the ideals I live by exist exclusive. The game of life is a very difficult game to play. You never know what going to happen and you never live in the past. Always look toward you’re future goals to live a more successful life. I have made many mistakes in my life and by making mistakes I learn from them. My brain at first thinks it’s going to be a good idea at the time and in the end it just gets you in trouble. That’s why personal experience is a key to the knowledge of your brain. You have to really stick with your values and be truly loyal to them to get past hard life experience. Your brain can play tricks with you, but you have to remember those personal experiences and get by the hard times. There have been major changes that have occurred in recent years in...
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...Functionalism is the idea that mental states are functional state and you have to treat the mind as a functional concept. The imaginary level between the physical implementation and the behavioral output is concern with the brain. The brain is like a computer and the mind is the software. As long as the physical system is complex. It can recreate and interact with the neurons in the brain you can have a mind. The Idea functionalism contributes towards a better understanding of life because it takes a look at what the mental state is on a person and identifies the functional role. Our desires, beliefs, and sensations do not share a similarity to other creatures with a brain. Freedom, determinism, and responsibility are the idea that for which anyone is responsible or accountable for their significant action. Responsibility is the concept to a functional society. Responsibility is the root to all our traditions of reward and punishments. Freedom, determinism, and responsibility contribute to a better understanding of life because we see that the choices we make in life are free will. The outcome of the decision you make whether good or bad is what you deserve. The responsibility relies solely on you to make the correct decision that could lead you to a happier life or a dysfunctional one. The structure of the personality is the idea that there are three components to make up a personality the id, the ego, and the superego. The first component is id which is totally unconscious...
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