...Marketing C212 Gretta Alexander RN MSN September 15, 2015 WGU Table of Contents 1. Background…………………………………………………….…. 3 2. Strategic Plan……………………………………………………….3 a. Mission Statement………………………………………….3 b. Vision………………………………………………………3 c. Goals……………………………………………………….3 3. Competitive Advantage……………………………………………4 4. SWOT……………………………………………………………...5 5. Customer Relation Management………………………………….6 6. Potential Risk………………………………………………………6 7. Pricing……………………………………………………………...7 8. Distribution Chain…………………………………………………8 9. Channels of Marketing…………………………………………….9 10. References………………………………………………………...10 Background Extended Beauty is a newly developed primer and applicator by Alexander Cosmetics. Extended Beauty is a primer that allows extended wear of makeup during the day which will eliminate having to refresh makeup during the day. As professionals, mothers, caregivers and homemakers, women have a busy schedule during the day. Extended Beauty will allow women to remain beautiful while performing all their daily tasks. Alexander Cosmetics was established in 2002 by Gretta Alexander. It is a company that offers all natural cosmetics and continues to seek growth and introduction of new outstanding beautifying products in order to become the top leading companying in its field. Testing is not performed on animals for our products. Strategic Plan Mission Statement: Provide women with a stress free way to remain naturally beautiful all day...
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