...WiMax = 0.35m Multiple users at home, cyber cafes, offices etc. Fueled by demand from young population (70% G&R Offers Unique Solutions Suite Digital Media Presence Mindshare, Mediacom, Top of Mind (Zenith), Starcom Asiatic (JWT), Bitopi (Leo Burnett), Market Access, Benchmark Zanala, webspice, Technovista, Digimarka, devsteam Techhaven, SSL, Aamra, GP IT BDJobs, BDNews24, Prothom Alo, clickbd TechTunes, biggapon Komli, AdMax, Google, Tribal Fusion Nielsen, Ryans Archive Digital Media Planning/ Buying X Lack of expertise & scale Digital Creative Services incl. Website Dev X Lack of expertise & scale Data, Analytics and Insight Media Agencies Creative Agencies Web Dev Agency IT / Software Company Media Owner Local Ad Network Int’l Ad Network X Lack of expertise & scale X Lack of expertise & scale X Some strong web dev firms X Weak in design X Lack of Scale X Access to SMB X Late entry X...
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...Sourav Adhikari MBA 2015 | Fenway | Hult International Business School Sourav Adhikari MBA 2015 | Fenway | Hult International Business School Abstract This paper reveals the different strategies the owners of small and medium scale industries use to increase the revenue and build and maintain relationships with consumers. The paper refers to the lessons learned from the Class lectures, guest lectures and the case studies. Abstract This paper reveals the different strategies the owners of small and medium scale industries use to increase the revenue and build and maintain relationships with consumers. The paper refers to the lessons learned from the Class lectures, guest lectures and the case studies. Reflection paper International Marketing | Professor Steven Hurley Reflection paper International Marketing | Professor Steven Hurley In the media driven world of today, small businesses have to understand Facebook, Twitter, and the strategies to use social media position their business for the right market segment. However, many small and medium businesses do not have a strategy for marketing using social media. Hence the question that came to my mind was “How does the small and medium businesses use social media to position themselves to maximize revenues?” Figure 1 Figure 1 Source: Int'l Mktg_1_Overview_2015-110314.ppt presented by Prof. Hurley Source: Int'l Mktg_1_Overview_2015-110314.ppt presented by Prof. Hurley The purpose of this reflection paper is to...
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...Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media? Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media? Introduction: I am a newbie to this thing called Social Media. I do not have a facebook page, don’t go on YouTube, and I have never tweeted. I was forced to utilize texting on my phone in order to communicate with my two sons during their teenage years. Now they are in college and I text them all the time. If I didn’t then I would have never interacted with them during their late high school and college years. The research paper that follows is my introduction to everything Social Media has to offer. I have tapped into many online resources, se the complete list on Appendix A. The topic of my research paper is, “Are Franchises that use “Best Practices” in social media more successful compared to those franchises that do not use such practices in social media?” What is Social Media? Webster dictionary defines “Social Media as forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).” Everyone in the world has gone crazy over revealing everything about themselves on the internet and want other people to know...
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...advancement of society. Undergraduate education for engineers is thorough, precise, and understandably micronistic. At the graduate level, we attempt to couple the micro skills with the broader macro perspective or, in other words, the proverbial big picture. The management role requires engineers to be able to envision, from a broader perspective, the operation of an organization and the market one serves. You must learn to think, act, speak, and process from the “management mind.” This capstone course draws from all functional areas of an enterprise to provide strategic direction to an organization. It also provides engineers with a management perspective as a complement to the engineering orientation, which they currently possess. Strategies are offered to ensure not only success in a competitive “for profit” environment, but the sustainability of success throughout the economic cycle. A framework is developed to understand the interrelation of accounting, finance, operations, engineering, and marketing. Class format will be lecture, case study analysis, open discussion, guest speakers, and student presentation. Student Notice: As a...
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...Searching for Internet Freedom in China_GALLEYED (Do Not Delete) 3/18/2013 9:19 PM SEARCHING FOR INTERNET FREEDOM IN CHINA: A CASE STUDY ON GOOGLE’S CHINA EXPERIENCE JYH-AN LEE,* CHING-YI LIU,** AND WEIPING LI*** ABSTRACT ........................................................................................ 406 INTRODUCTION ................................................................................. 406 I. THE NATURE OF THE INTERNET AND GOOGLE’S BUSINESS ............ 408 A. The Evolving Nature of the Internet................................. 408 B. The Study of Google and its China Experience................ 409 II. GOOGLE.CN AND CHINA’S INTERNET POLICY ............................... 412 A. The Story of Google.cn .................................................... 413 B. China’s Internet Policy in the Case of Google.cn............. 419 1. Technological Control of Search Engines .................. 419 2. Legal Control of Search Engines................................ 421 III. POLICY IMPLICATIONS FROM THE CASE OF GOOGLE.CN .............. 423 A. Global Network, Local Internet........................................ 424 B. Leveraging Commercial Power to Regulate the Internet . 426 IV. THE ACCOUNTABILITY CRISIS IN INTERNET GOVERNANCE ......... 428 A. The Problem of Internet Accountability ........................... 428 B. Solutions to the Digital-Accountability Problem ............. 431 CONCLUSION.......................................................................
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...Mattos, Bibianna Cha, Christina Seong, Parinaz Ejlali, and Sara Degruttola for their assistance with earlier versions of this study. Please address correspondence to David C. Evans Ph.D. at david@psychster.com . Evans et al., “Facebook Segmentation,” 37 EXECUTIVE SUMMARY Understanding the different types of Facebook users is the first step to effectively communicating with them and providing appropriate features. Psychographic segmentation is a statistical procedure that first identifies the fundamental value-propositions or “hooks” of a technology, and then derives the user types who respond similarly to those hooks. Partnering with Psychster Inc., students in the University of Washington Master of Communication program in Digital Media (MCDM) applied this method to 236 Facebook users who rated the importance of 90 value-propositions via an online survey. The 6 user types that were found can be remembered by the acronym FBSIGN: 1. 2. 3. 4. 5. 6. Fans join interest groups based on politics, art, and music, and they often link their Facebook account to other websites. Branders prefer public to private networking, and they often use Facebook as a tool for business, building a personal brand, or accumulating social capital. Social-Searchers employ Facebook to learn about news, media, and entertainment, but they show little interest in apps and games....
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...L’Oreal: Global Brand, Local Knowledge MRKT 454 May 2012 Introduction This case study is about L’Oreal and how it has come today to be known as one of the largest advertisers and investors in research and development. The company has tapped numerous markets and established itself strongly through its various brands. There is a constant need to innovate and the products are new and better and attracting more and more customers at all levels of segmentation. The company is known for its acquisitions and that is how it has done much of its growth in the emerging economies as well as the US. The Company is known internationally for its portfolio of beauty and personal care products that are aimed towards catering to each level of market segment. It is an international success with deep rooted commitment and sensitivity towards local consumers’ needs and cultures. 1. Management Orientation: L’Oreal’s management orientation is geocentric. This can be seen in the sales, half of which come from outside of Europe. L’Oreal has 23 global brands across 130 countries and has 38 factories all over the world (Henderson, R., & Johnson, R. 2010). The firm has promoted its national brands to the rest of the world as related by Owen-Jones. Owen-Jones promoted the five core businesses into becoming global. These included: hair care, hair color, skin care, color cosmetics and fragrances. If we look at the website of L’Oreal Paris, we can see its presence in five continents and...
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...LECTURE ST. THOMAS UNIVERSITY SCHOOL OF LAW FALL 2012 DISTINGUISHED SPEAKER SERIES WHAT MUST WE HIDE: THE ETHICS OF PRIVACY AND THE ETHOS OF DISCLOSURE ANITA L. ALLEN' I. INTRODUCTION We live in an era of persotial revelation. We are preoccupied by seeking, gathering, and disclosing information about others and ourselves. In the age of revelation, individuals and enterprises are fond of ferreting out what is btiried away. We are fond of broadcasting what we know, think, do, and feel; and we are motivated by business and pleasure because we care about friendship, kinship, health, wealth, education, politics, justice, and culture. A lot of this has to do with technology, of course. We live at a historical moment characterized by the wide availability of multiple modes of communication and stored data, easily and frequently accessed. Our communications are capable of disclosing breadths and depths of personal, personally identifiable, and sensitive information to many people rapidly. In this era of revelation—dominated by portable electronics, intemet social media, reality television, and traditional talk radio—^many of us are losing our sense of privacy, our taste for privacy, and our willingness to respect privacy. Is this set of losses a bad thing? If it is a bad thing, what can be done about it? My refiections on these questions begin with a series of diverse examples from the past several years. The examples illustrate the emergent ethos of our revelatory era. The first...
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...AVIATION TERRORISM Thwarting High-Impact Low-Probability Attacks TERRORISME AÉRIEN Contrecarrer des attaques improbables à impacts élevés A Thesis Submitted to the Division of Graduate Studies of the Royal Military College of Canada by Jacques Duchesneau, C.M., C.Q., C.D. In Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy April 2015 ©Jacques Duchesneau © This thesis may be used within the Department of National Defence but copyright for open publication remains the property of the author. ROYAL MILITARY COLLEGE OF CANADA COLLÈGE MILITAIRE ROYAL DU CANADA DIVISION OF GRADUATE STUDIES AND RESEARCH DIVISION DES ÉTUDES SUPÉRIEURES ET DE LA RECHERCHE This is to certify that the thesis prepared by / Ceci certifie que la thèse rédigée par JACQUES DUCHESNEAU, C.M., C.Q., C.D. AVIATION TERRORISM Thwarting High-Impact Low-Probability Attacks complies with the Royal Military College of Canada regulations and that it meets the accepted standards of the Graduate School with respect to quality, and, in the case of a doctoral thesis, originality, / satisfait aux règlements du Collège militaire royal du Canada et qu'elle respecte les normes acceptées par la Faculté des études supérieures quant à la qualité et, dans le cas d'une thèse de doctorat, l'originalité, for the degree of / pour le diplôme de PHILOSOPHIÆ DOCTOR IN WAR STUDIES Signed by the final examining committee: / Signé par les membres du comité examinateur...
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...ILOILO CITY as a Tourist Destination I. Executive Summary Iloilo City which is also one of the major urban centers in the Philippines, is a fast-growing modern city but has kept its old charm and unspoiled environment. Iloilo’s rich heritage is showcased in many festivals celebrated in the city and various towns of the province. Dubbed as the “Province of Festivals”, Iloilo is proud of its nationally acclaimed Dinagyang Festival. Iloilo City is indeed a repository of ancient and historical heritage. Every visitor can not miss-out the iconic imagery on the structures found in the city impose on the viewers’ perception. The mixture of its colonial past and western influence is a unique feature of Iloilo City’s line-up of cultural and artistic treasures. The glorious and colorful history of Iloilo City is more vividly preserved in the monuments of heritage that continue to amaze visitors who come to the city. Written historical records may only possess the informal on of the past but they can never take the place of living heritage as undying testimonies of a people, their struggles, aspirations dreams and their cultural uniqueness. This is the living testimony of Iloilo City’s ancient and historical heritage. Today, it is a popular convention and meeting destination, with its many first class accommodations and an airport of international standards. Iloilo also serves as the gateway to the region and a favorite stopover for tourists heading to the beaches of Boracay...
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...ADEMOLA OLUTOSIN ONASHILE MBA Class Assignments on Aston Blair Inc. Case & Change Signature MBA Class Assignments Spring 2015 Business School, Seinäjoki Business Administration International Business TABLE OF CONTENTS table of contents 2 1 ASTON BLAIR INC. CASE 3 1.1 Introductory Background information on Aston Blair company & case 3 1.2 The problems facing Bacon at the end of the case 4 1.3 Evolution of the problems 9 1.4 Actions to be taken and the reasons for the actions 11 2 CHANGE SIGNATURE 10 2.1 Introduction: Leadership framework 10 2.2 Change signature 11 2.2.1 My Past Self language 13 2.2.2 My Developed Self 15 2..2.3 My Underdeveloped Self 16 2..2.4 My Future Self 17 2..2.5 Integration 19 References 21 1. ASTON BLAIR INC. CASE 1.1 The introductory background information on the Aston-Blair Company & case According to (Aston-Blair Case, 1993: M-6, 11), this case study in question ‘Aston-Blair Inc.’ focuses on a particular company which is the 3rd biggest in its industry in the US and its major specialization is on the manufacturing of precious metal alloys and other specialized alloy for commercial and industrial purposes. The establishment’s efforts and feats had been notably felt in the USA for its massive contributions in the metal industry whereby the circulation of its products like precious metal accessories’ have always reached the buyers and dealers nationwide uninterruptedly...
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...International Business - Environments and Operations Part One Background For International Business Chapter 1 Globalization and International Business Introduction Globalization is the ongoing process that deepens and broadens the relationships and interdependence among countries. International Business is a mechanism to bring about globalization. (The term sometimes refers to the integration of world economies through the reduction of barriers to the movement of trade, capital, technology, and people. Throughout recorded history, human contacts over ever-wider geographic areas have expanded the variety of available resources, products, services, and markets. Today, so many different components, ingredients, and specialized business activities go into products that we’re often challenged to say exactly where they were made. Example: Japanese firm Matsushita furnishes the CD player in the Korean-manufactured Kia Sorento.) International business consists of all commercial transactions—including sales, investments, and transportation—that take place between two or more countries Increasingly foreign countries are a source of both production and sales for domestic companies (These global activities enable us to get more variety, better quality, or lower prices. Private companies undertake such transactions for profit while governments may undertake them either for profit or for political reasons.) Studying International Business is Important * Most companies are either...
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...Globalization Versus Normative Policy: A Case Study on the Failure of the Barbie Doll in the Indian Market Priti Nemani* INTRODUCTION .......................................................................................... 97 I. GLOBALIZATION AND THE MULTINATIONAL ........................................ 99 A. Globalization Defined ................................................................ 99 1. The Key to the Kingdom: The Globalized Brand ............. 100 B. Barbie in the Global Economy ................................................. 102 1. Barbie‘s History................................................................. 102 2. Corporate Philosophy and Marketing Strategies behind Barbie ................................................................................ 105 II. MATTEL‘S BUSINESS VENTURES IN INDIA ......................................... 107 A. The Late 1980s: Barbie’s Tango with the License Raj ............. 107 1. The Licensing System ....................................................... 109 2. Limits on Foreign Direct Investment .................................110 3. Mattel‘s Joint Venture ......................................................... 111 B. India’s Economic Liberalization and Mattel’s Second Chance at Success...................................................................................113 1. India, the IMF, and the World Bank ...................................113 2. Mattel in India from 1993-2010 ................................
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...industry players make up less than 3% of total global industry revenues. In terms of size, 2013 global sales were $2.6T, up 4.9%. The 2013 global labor force was 62.4M employees, up 2.4%. In accordance with Porter’s Five Forces framework, the forces that shape competition in the restaurant industry have a moderate to high impact on competitiveness. There is a moderate threat of new entrants and a high threat of substitutes. Buyers have a high degree of bargaining power and suppliers have a moderate degree of bargaining power. The restaurant industry is highly competitive and experiences intense rivalry. In terms of macro-environmental factors, emerging markets around the world over are having an impact on how restaurants execute strategy both domestically and abroad. The growth of the middle class in emerging markets, such as China and India, presents a new demographic and an opportunity for quality growth in an industry that is simultaneously experiencing levels of maturity in the US and European markets. Internal analyses of the industry’s top players yields an in depth look into McDonald’s, Yum Brands, Burger King, and Darden Restaurants. McDonald’s is the industry leader in terms of revenues with $89B in 2013 systemwide sales, more than double of nearest competitor...
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...book was set in 10/12 New Caledonia by Aptara®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Founded in 1807, John Wiley & Sons, Inc. has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live and work. In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical conduct within our business and among our vendors, and community and charitable support. For more information, please visit our website: www.wiley.com/go/citizenship. Copyright © 2014, 2009, 2006, 2004 John Wiley & Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic,...
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