...School The University of Adelaide University of South Australia Open Universities (conferred by Uni of SA) TASMANIA University of Tasmania VICTORIA Australian Catholic University Cambridge International College Carrick Higher Education Deakin University Holmes Institute Holmesglen Institute of TAFE La Trobe University Melbourne Institute of Technology Monash University Northern Melbourne Institute of TAFE RMIT University Swinburne University of Technology The University of Ballarat The University of Melbourne Victoria University WESTERN AUSTRALIA Curtin University of Technology Edith Cowan University Murdoch University The University of Notre Dame Australia University of Western Australia SINGAPORE Nanyang Technological University Singapore Management University Page 3 3 3 3 3 4 4 4 4 4 5 5 5 6 6 6 7...
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...Assignment on An in-depth Analysis of Advertising and Promotion | Table of Contents Introduction 3 Task 1 3 Explanation of the communication process that applies to advertising and promotion 3 Explanation of the organization of the advertising and promotions industry 4 Assessment of how promotion is regulated 5 Examination current trends in advertising and promotion, including the impact of ICT 6 Task 2 6 Explanation of the role of advertising in an integrated promotional strategy for Kellogg 6 Explanation of branding and how it is used to strengthen a business or product 7 Review of the creative aspects of advertising 7 Examination of ways of working with advertising agencies 8 Task 3 8 Explanation of primary techniques of below-the-line promotion and how they are used in an integrated promotional strategy by Kellogg’s 8 Evaluate other techniques used in below-the-line promotion by Kellogg’s 9 Task 4 10 An appropriate process for the formulation of a budget for an integrated promotional strategy: 10 Development of a promotional plan for a business or product: 11 Integration of promotional techniques into the promotional strategy for a business or product 11 Appropriate techniques for measuring campaign effectiveness 12 Conclusion: 12 References 13 Introduction Advertising is the core part of any business that sell products and render service in the global market. Thus advertising and promotion is an integral part of an organization...
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...Chapter One: Information Systems in Global Business Today -Information system: A set of interrelated components that collect, retrieve, process, store, and distribute info to support decision making and control in an organization –Six building blocks of computers: input, output, memory, arithmetic/logic unit, control unit and files. Control unit and arithmetic/logical unit together known as CPU (central processing unit). –Arithmetic/Logic Unit: carries out mathematical operations and logical comparisons, consist of very large scale integrated circuits, can perform billion operations per second, numbers taking from memories as input and results stored in memory as output. -Control Unit: controls the other five compo of the comp system, enables the comp to take advantage of speed and capacity of its other compo, list of operations called a program, these operations read from memory, interpreted and carried out one at a time (stored program concept). –Cache memory: high speed, high cost storage, used as intermediary between control unit and main memory, compensates for speed mismatches built into the comp system. –Multiple processor configurations: a comp system usually contains more than one processor, dual processor contain two physical separate processors as two separate chips, dual core contain two complete processors manufactured as a single chip, dual processor are better and faster. –Input: devices allow users to enter data into the comp for processing, common devices: keyboard...
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...Integrated Case Study: Bandon Group, In CIS 511 Enterprise Resource Planning Oscar A Vasquez Calis March 11, 2015 Dr. Stephen Huber, PhD The Bandon Group Bandon Group, Inc. is currently attempting to discover how Information Technology can better support the overall missions, goals, and objectives of the organization. Data is not currently integrated across the various divisions, which causes a duplication of effort, sub optimized effort and additional expense to the organization (Summer, 2005). Bandon Group, Inc. has a relatively small lnformation Technology department. With the range of various technical solutions that have been implemented across the divisions it has become very difficult to provide data migrations, network support, technical support, and training. Management has also determined that technical solutions need to be implemented in order to stay competitive. Several of their competitors have implemented ERP with integrated CRM solutions. Additionally their competitors have begun to implement eBusiness solutions which allow for web based supply ordering, service call entry and meter click reporting. The current technological environment of Bandon Group, Inc. is severely fragmented, which makes it virtually impossible to migrate towards an eBusiness solution (Summer, 2005). Step 8: Determine feasibility of an ERP system An ERP system facilitates database control in a company, which allows the data transfer process to be uniform and united...
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...Independent Equity Research AskAnalyst.com Chisinau, Moldova info@askanalyst.com +373-796-24706 Initiation of Coverage 26 September 2005 TomTom NV Eurolist: “TOM2” Rating: Buy Price target: 45.9 EUR Quote 52-Week Range Recent Price Market Cap Shares Outstanding 09/26/05 35.86 $3,673.0 Mn 102.4 Mn € ’mn Revenue EBITDA Net Income Total Assets Total Debt Shareholders’ Equity Debt/Equity ROE ROA EPS P/E 2003A € 39.1 10.4 6.2 21.0 0.0 7.6 0.0 134% 48% € 0.06 2004A € 192.4 44.5 27.7 91.1 0.0 37.8 0.0 122% 49% € 0.26 2005E € 562.7 131.4 95.5 399.2 0.0 249.6 0.0 66% 39% € 0.86 41.8 2006E € 1,115.4 244.6 170.6 698.3 0.0 422.2 0.0 51% 31% € 1.53 23.5 We are initiating coverage of TomTom with BUY rating. The company has entered the commercialization phase after several years of development and reported tremendous growth of revenue, profits and cash flows. The company has the right product in the right place and at the right time, excellent operating and distribution capabilities, strong management team and a skyrocketing market. In addition, the company has excellent opportunities to outperform the market in terms of growth, as currently it is the leader on the European market, has the best product according to various research entities and sufficient cash resources to acquire smaller competitors and to finance the growth. TomTom’s expansion initiatives will provide it with stronger revenue streams from U.S., Australia, Eastern Europe and Asia. Moreover, TomTom has developed...
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...Communication, Information Processing, Physical Activities. Phases of decision making: Defining the decision problem, gathering information, analyzing the situation, defining alternatives, selecting the alternative, implementing the decision. TQM vs BPR: incremental change vs radical process overhaul. ERP: designed for supporting activities with multi-module application software in a top down approach. ERP driving change: Appropriate-enterprise just starting out, business processes are not source of competitive advantage, enterprise is in crisis (no other choice). Inappropriate- business processes source of competitive advantage, SW features do not fit enterprise need, lack of upper management support. Promise of ERP: to provide seamless integration of info flowing through a company allowing workers to locate info they need, when they need to without much difficulty. ERP failure: don’t reconcile the technological imperatives of the system with the business needs of the enterprise-forces companies toward full integration, system imposes its own logic on the company’s strategy,...
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...internal disruptions (Industry discontinuities , Product life cycle shifts, and Internal company dynamics) • Change is aimed at competitive advantage (Uniqueness, Value, Difficult to imitate) • Change is sytemic and revolutionary - Reshaping organization's design elements • Change demands a new organizing paradigm (gamma change) • Change is driven by senior executives and line management (envisioning, energizing, and enabling) • Change involves significant learning - Must learn how to enact the new behaviors Intergrated Strategic Change - Extends traditional OD process into content oriented discipline of strategic management • Key Features: - Strategic Orientation - Stratic change capability - Individual and organizations are integrated into the process • Applications Stages (Strategic analysis, strategic choice, and design and implement the strategic change plan) Organization Design - Configures the organizations structure, work design, HR practice, and management to guide members' behavior • Conceptual Framework ( Strategy, Structure, Work Design, HR Practices, and Management / Information Systems) • Application Stages (Clarify design focus, designing the organization, and implementing the design Culture Change • Concept of Organization Culture (artifacts, norms, values, basic assumptions) • Organization culture and organization effectiveness - Culture affects performance through its influence on the organization's ability to implement change •...
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...Supply Chain Management Definition, Introduction and Fundamental Concepts * Definition A supply chain is a global network used to deliver products and services from raw material to customers through an engineered flow of information, physical distribution and cash. 3 entities 4 flows , to connect A basic supply chain Is formed of a supplier a producer and the customer , connected with four basic flows : 1- The flow of physical material and services from supplier to the producer to transform them into consumable products for distribution to the final customer 2- The flow of cash back to the raw material supplier; 3- the flow of information back and forth along the chain ; 4- and the reverse flow of product for repair, or disposal A supplier / a vendor /a seller may provide :- * raw material s * services * Energy * Components A producer receives the material , supplies services to turn them into consumable products or services such as : * Products(airplanes, cars, furniture,..) * Power (electric, fuel ,..) * Professional services(guided tours, engineering services,..) * Government Services(educational , health care,..) A producer deliver the finished product to a customer that receives its final customer and consumers * There are three main types of Supply Chain Strategies :- a- Stable – appropriate for chains that use efficient execution with efficient cost & time performance and do not require real...
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...control: describes the policies, plans, and procedures implemented by the management of an organization to protect its assets, to ensure accuracy and completeness of its financial information, and to meet its business objectives. Four objectives of internal control system: 1. Safeguard assets, 2. Check the accuracy and reliability of accounting data, 3. Promote operational efficiency, 4. Enforce prescribed managerial policies. Sarbanes Oxley Act of 2002 piece of legislation with respect to internal controls Section 404: reaffirms management is responsible for establishing and maintaining an adequate internal control structure. 1992 Coso report: established common definition of internal control for assessing control system, as well as determined how to improve controls. An internal control system should consist of the five components: 1. The control environment 2. Risk assessment 3. Control activities 4. Information and communication 5. Monitoring Control environment: foundation for all other internal control components and provides discipline and structure. Top management oversight, integrity, and ethical principles that guide the organization Risk assessment: identify organizational risks, analyze their potential in terms of costs and likelihood of occurrence, and implement only those controls whose projected benefits outweigh their cost Control Activities: policies and procedures that management develops. Example, approvals, authorizations, verifications, reconciliations...
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... * Marketing (2007)- activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offering that have the value for customers, clients, partners, and society at large Exchange: central concept of marketing, basic use of marketing activities to create relationships with customers. 2 or more parties with something of value ot exchange, way to communicate w. eo * Not all marketing transactions involve exchange of money. Nonprofits use ads to bring in more donations Value: how customer views benefits of a product or service weighed against the cost of buying and cosuming it * Benefits can be functional, experiential, &/or psychological Marketing mix- Product, Place, Price, Promotion Integrated Marketing Communication (IMC)- coordinating various promotional elements and other marketing activities that communicate w/ the firms customers. Marketing Revolution: * Shifting of marketing expendistures from traditional media advertsing to other forms of promotion, and nontraditional media * Rapid growth of the internet and social media that’s changing the nature of how companies do business and the ways they communicate and interact with customers * Shift in marketplace power from manufacturers to retailers * Growth and development of database marketing * Demand for greater accountability from advertising agencies and changes in the way agencies and marketing communication firms are paid Brand identity: combination...
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...(e) SWOT (Strength, Weakness, Opportunity and Threat) of FCC products and services in an online environment. (a) Reasons FCC is starting an online business is because the internet has created a new economy whereby customers now prefer to conduct transactions online. It saves them time and they can do it from the comfort of their home. Going online is also a logical idea for FCC because it will make recruitment exercise easier as jobs will be posted online, applications can be submitted online and there is the possibility of hiring better skilled personnel since job vacancies will be viewed by audiences globally. Going online will also allow FCC mission and vision statement to be conspicuously accessible to customers, the names and contact info of...
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...MANAGEMENT ACCOUNTING: AN OVERVIEW Learning Objectives Distinguish between managerial & financial accounting. Understand the evolution of management accounting. Explain about the IFAC model. Understand how managers can use accounting information to implement strategies. Explain about Relevant Lost & Relevant Regained. 2 Learning Objectives Distinguish between managerial & financial accounting. Understand the evolution of management accounting. Explain about the IFAC model. Understand how managers can use accounting information to implement strategies. Explain about Relevant Lost & Relevant Regained. 3 Accounting System (accumulates financial and managerial accounting data) Managerial Accounting Information for decision making, and control of an organization’s operations. Internal Users Financial Accounting Published financial statements and other financial reports. External Users Managerial Accounting Users of information Managers within company Regulation Financial Accounting Interested outside parties Required. Must comform to Not required because for internal GAAP which is regulated by use only FASB and SEC. Basic accounting system plus Almost exclusively from the Source of Data various other sources basic accounting system Reports often focus on subunits. Reports focus on the enterprise Nature of Reports Based on a combination of in its entirety. Based on and...
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...of India 3 Lines of Businesses (LOB) GIS Solutions for governments Web Mobile Licensing GIS Solutions For Enterprises Navigation Tracking Print Lines of Businesses (LOB) GIS Solutions Web Mobile Print Licensing Devices GOVERNMENT CORPORATES GOVERNMENT CORPORATES CITIZENS GIS MAP NAVIGATION MAP TRACKING NAVIGATION Agenda • Introduction to MapmyIndia • GIS empowering governments • GIS solutions for Tourism 2 Enabling States using GIS - Stakeholders Master database maintenance by IT department Forest Department Health Department Agriculture, Animal Hus Fisheries Department Database creation and updating done by Individual departments Public Works Department Disaster Management Authority Revenue Department Industries Department Tourism Dept. Municipal & PR Dept...
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...CSR Management Accounting Performance reporting and evaluation Accounting Truth? Story? Meaning? Effects on stakeholders/society? Food for thought/evaluation? Buy Apple products? Invest in Apple? Work at Apple? Cooperate with Apple? Future of Apple? Management/Leadership-lessons? Account: noun 1. an oral or written description of particular events orsituations; narrative: an account of the meetings; an account ofthe trip. 2. an explanatory statement of conduct, as to a superior. 3. a statement of reasons, causes, etc., explaining some event. 4. reason; basis: On this account I'm refusing your offer. 5. importance; worth; value; consequence: things of no account. EXPAND verb (used without object) 12. to give an explanation (usually followed by for ): to accountfor the accident. 13. to answer concerning one's conduct, duties, etc. (usuallyfollowed by for ): to account for the missing t ypewriters. 14. to provide a report on money received, kept, and spent. 15. to cause (usually followed by for ): The humidity accounts forour discomfort. His reckless driving accounte d for the accident Basic dichotomy of accounting: some results of actions taken are significant and need to be recorded and some are not Not recorded externalized; effects do occur but are not the company’s responsibility Environmental audit: a complete understanding of the environmental impact of organisational activity and costs assigned to effects Mushroom growers abues avoiding...
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...been divided between the role as therapist or “counselor” Lindsay believes her role as a social worker in integrated care is to be another witness and observer who can contribute important information that would not otherwise be revealed to other treatment team members. This also means that her specific role within the CHC integrated care setting is to be the linkage between nurses, med nurses, doctors, mental health workers, and other members of the treatment team, all while serving as the point person for patient’s discharge and aftercare plans. Additionally, she believes that familiarity with medical terms and knowledge of medication names and uses would be beneficial to have in integrated care. Working with the...
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