...allows the most relevant information for behaviour adjustment to be selected. Searching for particular objects that determine our actions whilst ignoring other competing objects can take long, especially if the objects all share common features. A number of theories that explain the process of visual search have been presented throughout the years. However the most common is the Feature Integration Theory developed by Treisman & Gelade (1980). According to The feature integration theory, visual search happens in a two-stage process, the pre-attentive stage and the attentive stage. The pre-attentive stage is the basic stage of visual search where only basic features, such as the size, colour and orientation, of an object are processed (Treisman, 1988; Treisman & Galade, 1980). At this stage no focused attention is required because all the objects in the visual stimulus are processed in parallel. The second stage requires more attention as the search becomes serial i.e. each object is processed independently ((Treisman & Gelade, 1980). Also, parallel searching takes less time than serial searching. Parallel and serial processing are further explained by the Pop- out effect. In searches where the target is surrounded by objects with dissimilar features, it is easier to spot it because it “pops out”. Whereas, it is more difficult when the target is surrounded by similar objects because then a serial search is required to identify the object (Treisman and Gormican, 1988; Egeth & Dag...
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...of value added services not economically feasible with traditional solutions • Centralize communications services (National and International Long Distance, Local Calling, Local Phone Service, Hosted PBX) on a single bill IP Centrex Features 976/900 Block Abbreviated 2-digit dialing Anonymous Call Rejection Billing Codes Call Forward All Calls Call Forward Busy Call Forward No Answer Call Return Call Trace Call Waiting Call Waiting/ID Manager Caller ID Caller ID Block Classes of Service Direct Inward Dial (DID) Do Not Disturb Flexible Auto-Attendant Flexible Numbering Plan Forward to Voice Mail Group Pickup Hold Hold Music Hunt Groups Multi-call Park N-way Conference Off-Premises Stations Park & Park Pickup Permanent Per Call Block Priority Call Queues Redial Remote Call Forward to DID Selective Call Forward Selective Call Rejection Speed Dial TAPI Dialing Support Transfer, Blind & Guided Transfer to Voice Mail Urgent Call Virtual Ring Voice Mail System Default Star Codes Modifying Enable Codes (2- and 3-digit) Modifying Disable Codes 2- and 3-digit) Enhanced Business Features Nexogy IP Centrex features provide a solid Hosted IP Telephony base, however the value comes from of our suite of integrated applications: » DeskTop Integration...
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...vertical edges are connected in the horizontal direction. The horizontal edges are connected in the vertical direction. Localization of text is refined by detecting text lines. Text lines are extracted from the text blocks by recognizing the baselines below and above the text. Text image is segmented. The gray scale image is calculated. For every pixel in the detected text boxes a vector composed of the entropy and standard deviation of its eight neighbors is calculated. Fuzzy C-means clustering algorithm is utilized to binarize the text picture [5]. 2.1.1.3 Texture-Based Methods Texture-based considers text as a special texture and thus, extract text by utilizing conventional texture classification methods and uses various techniques for feature extraction. these methods require extensive training as it is sensitive to font styles and sizes and are computationally costly for big databases[1][2][3] [6]. 2.1.1.4 Correlation-Based Methods the correlation based techniques utilize any correlation method to decide if a pixel belongs to a text area or not...
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...about ancient Rome * Movies can last for up to 2 hours * The feature films do not qualify for nickelodeons because they are too long and they are worth more than a nickel, which is the maximum price of movies on nickelodeons. * George Kleine adopts the movies and charged an admission price of around $0.50-$1.00, calling them special films. Gaumont-Palace, Paris, France Adolph Zukor * Early 20th century – Nickelodeon * Knows that people would be willing to pay more than a nickel to watch. Brought from outside the states the Passion of Christ from Germany which has multiple reels. With special advertising in Church magazines, charge $0.50-$1.00 for the tickets. * 1912 – American Film Rights for Queen Elizabeth with Sarah Bernhardt (45min-1hr) * Company in 1912: Famous Players to open the movie Queen Elizabeth. * Promised starting 1913 every week will be new movies * Notices that the best selling movies are the stage play movies starring 19-year-old newbie Mary Pickford. He sweeps all the old stars and stars Mary Pickford in more movies. * Mary Pickford becomes world’s famous actress. * Average ticket price is pretty low up to the 20th century. The Feature Film * Books and plays filmed The Deluxe Theatre * To show feature films * Popularity features and a steady supply of them * Admission $1-2 * Capacity up to 6000 * Feature with live music * Weekly change of programs...
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...http://www.hubspot.com/free-trial TABLE OF CONTENTS INTRODUCTION: MARKETINGSHERPA’S TOP 5 FACEBOOK CASE STUDIES FROM 2010 ............ 4 IMPROVE YOUR FACEBOOK PROFILE TO INCREASE CONSUMER INTERACTION: FOUR TACTICS ................................................................................................................................................................. 5 HOW 'LOCALIZING' A BRAND THROUGH SOCIAL MEDIA & IN-PERSON EVENTS CREATED A SUCCESSFUL PRODUCT LAUNCH ................................................................................................................ 14 SOCIAL MEDIA GIVEAWAY CAMPAIGN LIFTS SALES 15%: 6 STEPS................................................ 24 EMAIL AND SOCIAL MEDIA INTEGRATION: 5 STRATEGIES TO GROW AUDIENCES AND DESIGN CAMPAIGNS ........................................................................................................................................ 31 REACH INFLUENCERS VIA...
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...HBS CASE: BMW FILMS 11/11/13 S. Kursat Sornaoglu 012541488 1. How fit is the BMW brand at the time of the case? Are there any reasons to anticipate undesirable financial performance in the future? BMW is well fit and is able to sell it's products easily. There is no reason to anticipate any financial problems. 2. What is BMW’s unique selling proposition? Describe a typical BMW’s target customer and how the company’s products fulfill his needs. They sell the world's most exciting luxury cars which are the ultimate driving machines. A typical BMW customer is a highly educated individual in late 40s with a high income. They are usually married but don't have children. They are hard workers and they don't have spare time. The time they spend on driving is the most pleasurable time in their day. Therefore they want this time to be as enjoyable and comfortable as possible. 3. Using research findings presented in the exhibits (especially Exhibit 11), perform a critical evaluation of the effectiveness of BMW films in attracting potential customers to the brand. Median age and the, age segments who watched this video a lot is not the described core customers of the company. So it is sure that these videos reached out to people who are not the customers of BMW. 84% of the viewers aren't BMW customers and they recommend the video to others. These aspects shows us that the videos definitely caught the attention of the targeted group. Their 88k income level is a good indication showing that...
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...version of King Kong is by far much better than the 1933 version due to certain technology advancements. “Good things never last” said Naomi watts as “Ann” to character “Mr. Denham”, and that seems to be the fate for the once beloved “king Kong” of 1933. Technology seems to be the reason the new version transcends the classic and out shined version. Green screens of the nineteen thirties where great compared to other motion picture technology of its time. Back then you could set up a Claymation diorama or an acting set then just generate an interesting picture behind it and the crowd would go wild. But old ways have proven inadequate in comparison to new age technology. Green screens in two thousand and five could cultivate an entire feature length film with the addition of some other computer animations and sound affects. Such advancements pertain to the reason why I think the two thousand and five versions is better than any previous version. Motion pictures of the nineteen thirties where missing a vital piece of technology that helps the viewer better understand and illustrate the scene. That technology is color, and earlier motion pictures lacked the technology, leaving the viewer to use his imagination. Although “Technicolor” films had started as early as nineteen twenty two, many producers did not acknowledge the technology until later on. Color isn’t a necessity to make a movie “great” but it sure does help the viewer understand what he/she is looking at and it looks...
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...BMW Case Analysis BMW Films Case Analysis Statement / Cause of the Problem The critical problems that seem to be facing BMW in the case are that BMW needs to continue to find ways to continue being the number one luxury import in the United States and continue to find ways to stand out amongst all the other luxury car competitors in the market with their innovative advertising campaigns. It has become increasingly harder and harder for BMW because of how many competitors have emerged in the market, thus making it diluted and making BMW struggle to find the right identity for marketing. Brands like Acura and Lexus have appeared as luxury cars but ones that are affordable and come with many more specs that BMW would charge their customers extra for. These affordable luxury cars, especially Lexus, pushed their way ahead of BMW because they were giving their consumers the message that everyone could have a great looking luxury car without having to drain your wallet or run up your debt. This message made cars like Lexus incredibly popular amongst consumers and caused Lexus to become the number one luxury import in the United States in 1992. Not only were affordable luxury cars a problem for BMW, but their brand image seemed to take a turn for the worse. BMW cars were being seen as cars for middle aged men, as a status symbol, or just as a “yuppie machine”. Without attracting more youthful consumers to their product, BMW would surely fail. BMW needed to find ways to revive...
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...difference between still photography and video may be more slight, but there is still a level of knowledge on the mechanics of film and movement necessary for making this transition. However, now more than ever, the film industry is seeing a rise in the number of filmmakers with a fine arts education. Due to the exclusive nature of the Hollywood film industry, it is clear that what these artists are producing is not the typical low-budget, unrefined student film. Oftentimes, there is a very evident influence based around Andy Warhol's career path and individual works that these artists tend to follow and become successful in doing so. Andy Warhol produced radical mixed medium photography, moved on to installation motion picture art, and then feature films. Perhaps artists like Warhol have always been best at pushing the limits – they are not afraid of breaking the rules, trying something different or shocking, and taking a risk upon exhibiting the results. Linda Yablonsky in her contribution to ARTNews credits Andy Warhol as the specific artist, and reason, that has convinced current artists to make their way into film; this movement is surprising audiences with the compositions produced. Yablonsky compares and contrasts such artists' work from before and after this transition and states that generally, “their movies are extensions of their usual work, with one difference: the films are based on screenplays that have a fairly conventional narrative bent” (Yablonsky, 1). Warhol's...
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... Who Does Film Censorship? In keeping with this responsibility, the Central Board of Film Certification known till June 1, 1983 as the Central Board of Film Censors) was set up in Mumbai, with regional offices in some other cities (at present there are nine such offices in Mumbai, Calcutta, Chennai, Bangalore, Hyderabad, Thiruvananthapuram, New Delhi, Cuttack, and Guwahati). A Film Certification Appellate Tribunal (FCAT) has also been constituted under section 5D of the 1952 Act for hearing appeals against any order of the CBFC. While the work of certification of films is a central subject, the states have to enforce these censorship provisions and bring any violations to the notice of the CBFC. The organizational structure of the CBFC is based on the provisions of the 1952 Act and the Cinematograph (Certification) Rules 1983. The Chairman and members are appointed for a term of three years or till such time as the Government may direct. They comprise eminent persons from different walks of life such as social sciences, law, education, art, film and so on, thus representing a cross-section of society.The CBFC is assisted by the Advisory Panel in various regional offices which are headed by Regional Officers. The members of these panels are also representative of cross-section of society and interests. These members hold office till such time as the Government may direct but not exceeding two years. However, the members can be re-appointed. The CBFC has divided itself into Examining...
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...VIDEO CASE Chapter 8 Carmex®: Leveraging Facebook for Marketing Research Instructions 1. Please view the following video by holding the control button on your keyboard and simultaneously clicking on the link: Carmex: 75 Years of Customer Engagement 2. Join your assigned group to answer all the questions in the bottom and submit them in Blackboard. Synopsis Both Carmex® lip balms and recently-introduced skin care products are produced by Carma Laboratories, a family-owned company that has taken pride in connecting to its customers since its founding, 75 years ago. The case focuses on how to do marketing research using Facebook to decide which two of three new possible flavors might be put into quantitative testing. The two key Facebook metrics that will be used in reaching the decision are “likes” and “engagement.” The three Facebook strategies are being considered that are expected to have differing effects on likes and engagement as well as costs: (1) a poll question on Carmex’s Facebook wall, (2) a contest on Facebook, and (3) both a poll and contest. The case challenges students both to understand the two metrics and the effects on them by using three alternative strategies on Facebook. Questions 1. What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex...
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...Day 2 Campus Journalism Workshop 08:00 Lecture on Photo Journalism - Vinn Lecture on News & Sports Writing - Vinn Lecture on Feature Writing - Earl Lecture on Editorial Writing - Mae 09:45 Break 10:00 Activity 1 10:45 Activity 2 11:30 Lunch/ End of Workshop 01:00 Lecture on Editorial Cartooning - Vinn Lecture on Copy Reading and Headline Writing-Orson & Mae Lecture on Lay-Outing - Earl Activity 1 02:45 Break 3:00 Activity 2 04:00 Closing Program Awarding Giving of Certificates Closing Remarks University of the Philippines Los Baǹos UPLB Ugnayan ng Pahinungod Going UP! Arts, Literary and Campus Journalism Workshop Program of Activities Mabini Central School | June 26-27, 2014 Day 1 07:30 Registration 08:00 Opening Program Invocation Opening Remarks by Mr. Joel L. Caserial, Ed. D. Introduce UPLB Pahinungod 08:30 Proceed to Desired Workshop Arts Workshop 08:30 Activity 1 Learning to Learn 09:15 Workshop 1 Create-Your-Own-Creative-Name Tag 09:45 Break 10:00 An Introductory Lecture on Arts 11:30 Lunch Break 01:00 Short introduction of the activity Activity 1 Individual Artwork 02:45 Break 3:00 Short introduction of the next activity Activity 2 Poster Making by Group 05:00 End of Day 1 Literary Workshop 08:30 Lecture on Short Story Writing Short Story Writing Activity 10:00 Break 10:15 Cont. of Short Story Writing Activity 10:45 Lecture on Essay Writing Essay Writing Activity 11:30 Lunch...
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...Day 2 Campus Journalism Workshop 08:00 Lecture on Photo Journalism - Vinn Lecture on News & Sports Writing - Vinn Lecture on Feature Writing - Earl Lecture on Editorial Writing - Mae 09:45 Break 10:00 Activity 1 10:45 Activity 2 11:30 Lunch/ End of Workshop 01:00 Lecture on Editorial Cartooning - Vinn Lecture on Copy Reading and Headline Writing-Orson & Mae Lecture on Lay-Outing - Earl Activity 1 02:45 Break 3:00 Activity 2 04:00 Closing Program Awarding Giving of Certificates Closing Remarks University of the Philippines Los Baǹos UPLB Ugnayan ng Pahinungod Going UP! Arts, Literary and Campus Journalism Workshop Program of Activities Mabini Central School | June 26-27, 2014 Day 1 07:30 Registration 08:00 Opening Program Invocation Opening Remarks by Mr. Joel L. Caserial, Ed. D. Introduce UPLB Pahinungod 08:30 Proceed to Desired Workshop Arts Workshop 08:30 Activity 1 Learning to Learn 09:15 Workshop 1 Create-Your-Own-Creative-Name Tag 09:45 Break 10:00 An Introductory Lecture on Arts 11:30 Lunch Break 01:00 Short introduction of the activity Activity 1 Individual Artwork 02:45 Break 3:00 Short introduction of the next activity Activity 2 Poster Making by Group 05:00 End of Day 1 Literary Workshop 08:30 Lecture on Short Story Writing Short Story Writing Activity 10:00 Break 10:15 Cont. of Short Story Writing Activity 10:45 Lecture on Essay Writing Essay Writing Activity 11:30 Lunch Break ...
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...from the media specifically from Magazines. Boles (2012) believes that each magazine uses linguistic techniques these language features are creatively used in magazines by the writers to attract and entertain the target audience as they only have a small space and time to get the attention of the potential buyer of the product. Bell (2010) emphasizes the importance of the processes which produce media language, as stories are molded and modified by various hands. He stresses it is indeed stories that journalists and editors produce, not articles. These stories have viewpoint, values and structure that can be analyzed. He is concerned, too, with the role of the audience in influencing media language styles, and in understanding, forgetting or misconceiving the news presented to it. A feature story is a special human interest story article that is not closely tied to a recent news event. It focuses on particular people, places, and events, and it goes into great detail regarding concepts and ideas of specific market interest. The study primarily aims to provide a contrastive analysis between the use of the variety of english in love songs. The study specifically aims to (1) determine the commonality and differences between American and Philippine English magazine feature articles, and (2) determine the moves present in the sample feature articles. 1.2. Research Questions * What are the commonality and difference of the use of the variety of...
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...English Speech – Assessment Task ------------------------------------------------- Using your exert as a basis for your personal interpretation, discuss the distinctive features of the text that allow it to be valued by a contemporary audience. You will need to refer to other sections of your text to validate your discussion. Good morning teachers and classmates, the dramatic reading I will be doing today is of Gwen Harwood’s Poem, “Mother Who Gave Me Life” <Read “Mother Who Gave Me Life” (MWGML)> Throughout this poem I think Gwen Harwood explores a universal theme of loss as a distinctive feature throughout her poems, in particular loss of loved ones, which can be valued by contemporary audiences today due to it being an issue that is faced by everybody in their life at some point. When a loved one is no longer part of an individual’s life, one may experience grief and as a result realise the role and importance of that loved one. From my perspective, Harwood presents the concept of loss of loved ones through MWGML with the euphemism “You left the world so”, which highlights that her mother was not only a loss to her life but also a loss to the world, suggesting that she had great value and respect for her mother. There is a similar significance placed on her mother’s life that is stressed with the use of alliteration in “lived nearly thirty thousand days”. This presents the idea that she lived daily as a mother contributing to the lives of her children. Harwood...
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