Executive Summary

This paper will evaluate the communication strategy of the fictional new CEO of XYZ global financial services firm, which has been negatively impacted by a national investment crisis. It will include communication strategies to release to its target audience and stakeholders utilizing tools learned in Mary Munter’s Guide to Managerial Communication. The stakeholders have been identified as the firm’s employees, customers, shareholders, and the financial regulators. The shared common concerns of this group are the financial health of XYZ global financial services firm balance sheet, and the plans to meet regulatory obligations and compliance, and the lessons learned from the national investment crisis that will be incorporated into a risk management plan. In addition, it will discuss the recommendation of three areas that as the new CEO of XYZ global financial services firm needs to focus and apply to influence the values of the firm and prevent a future crisis by creating a culture of candor, trust, and learning.

Introduction Values are beliefs that people have about what is important or worthwhile to them. Values influence behavior because people seek more of what they value. As U.S. Supreme Court Justice Potter Stewart concluded, “There is a difference between what you have a right to do, and what is right to do.” (JWMI 505, Wk 8, Lecture 1). Values therefore can be seen as the guideposts for behavior. As opposed to rules, which are always transmitted from the top down, values should be developed in a more participative way. (JWMI 505, Wk 8, Lecture 1). An individual’s values are in large part, derived from the social environment in which he or she lives. For example, in Western democracies, life, liberty and the pursuit of happiness are some of the things we value. Sharing a common