...CASE STUDY IV-8 Mary Morrison’s Ethical Issue (Revised) Mary Morrison, a second-semester sophomore business major at Big State University, was unpacking the new PC that her family had given her for Christmas when she discovered that, except for the Windows operating system, no software was included with the machine. Although the new PC was an adequate computer, it was an inexpensive machine, and one way that the store kept the price low was to not include software. Mary was concerned because she knew that she would need a good word processor, a spreadsheet program, and some presentation software, and she thought that this software would be included with the computer. According to her friends, Microsoft Office Professional was the recommended suite of software for business students. Mary quickly checked around the university and found that she could buy Microsoft Office Professional at the special price of $199. However, a friend, Frank Taylor, offered to let her copy his Microsoft Office Professional onto the new machine. Mary was uneasy about accepting Frank’s offer because she had learned in her computer literacy class that copying copyrighted software was illegal and was tantamount to stealing it. She told Frank that she needed to think about it. Frank could not understand her hesitation. “Everybody does it,” he explained. Mary’s Background Mary’s family was reasonably well-to-do. Her mother and father had met at Big State University and had gotten married when they both...
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...CASE STUDY IV-8 Mary Morrison’s Ethical Issue (Revised) Mary Morrison, a second-semester sophomore business major at Big State University, was unpacking the new PC that her family had given her for Christmas when she discovered that, except for the Windows operating system, no software was included with the machine. Although the new PC was an adequate computer, it was an inexpensive machine, and one way that the store kept the price low was to not include software. Mary was concerned because she knew that she would need a good word processor, a spreadsheet program, and some presentation software, and she thought that this software would be included with the computer. According to her friends, Microsoft Office Professional was the recommended suite of software for business students. Mary quickly checked around the university and found that she could buy Microsoft Office Professional at the special price of $199. However, a friend, Frank Taylor, offered to let her copy his Microsoft Office Professional onto the new machine. Mary was uneasy about accepting Frank’s offer because she had learned in her computer literacy class that copying copyrighted software was illegal and was tantamount to stealing it. She told Frank that she needed to think about it. Frank could not understand her hesitation. “Everybody does it,” he explained. Mary’s Background Mary’s family was reasonably well-to-do. Her mother and father had met at Big State University and had gotten married when they both...
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...topics in this overview, visit www.intel.com/go/responsibility to view or download our 2008 Corporate Responsibility Report, prepared using the Global Reporting Initiative’s G3 Sustainability Reporting Guidelines. What can we make possible? The paper is certified Ancient Forest Friendly and according to Forest Stewardship Council (FSC) standards. Contains 100% post-consumer recycled fiber and is processed chlorine-free. Produced at an FSC-certified printing facility. Copyright 2009 Intel Corporation. All rights reserved. Intel, Intel logo and Intel Core are trademarks of Intel Corporation in the U.S. and other countries. © *Other names and brands may be claimed as the property of others. Recycled Supporting responsible use of forest resources 0509/SPF/LAI/AP/7.5K Please Recycle To view or download the Intel 2008 Corporate Responsibility Report, visit L E T T E R F R O M O U R C E O www.intel.com/go/responsibility Throughout our 40-year history, Intel has pushed the boundaries of innovation, creating products that have fundamentally changed the way people live and work. But what we make possible goes well beyond our product roadmap. By working with others, we are finding opportunities to apply our technology and expertise to help tackle some of the world’s greatest challenges—from climate change and water conservation to education quality and the digital divide. Our commitment to corporate responsibility is unwavering, even during economic...
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...trends. Intel company is a great example of their always trying to keep up with the consumers trends. Due to the rise of smartphones and tablets, the sales of PC’s have been declining in the past few years. Intel has created a product that will help them with their declining pc sales. Intel had started from humble beginnings. Intel Corporation was formed in Mountain View, California in 1948. It was founded by Gordon E. Moore who was a chemist, Robert Noyce who was a physicist and Arthur Rock who was an investor/venture capitalist. Originally they wanted to name the company Moore Noyce but it sounded like “more noise” which meant that the technology was having some problems. It was initially call NM electronics then it was later called Integrated Electronics (Intel). In its early years, Intel were able to distinguish themselves by making semiconductors. Their first product was a 64 bit random access memory (RAM), which was able to outpace its competitors. In the same year Intel released their 1024 bit read only memory (ROM). By the 1980’s Intel sales were declining because the growing success of IBM. Intel decided to shift it’s focus to microprocessors. For 10 years, Intel was the primary supplier to the PC industry. By 1991, Intel was able to create brand loyalty with customer selection. At the turn of the century, the demand for their high end microprocessors slowed down. Intel biggest competitor, AMD, had the biggest share of the market, so Intel decided...
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...Intel Corporation is an American multinational corporation headquartered in Santa Clara, California. Intel is one of the world's largest and highest valued semiconductor chip makers, based on revenue.[4] It is the inventor of the x86 series of microprocessors, the processors found in most personal computers. Intel Corporation, founded on July 18, 1968, is a portmanteau of Integrated Electronics (the fact that "intel" is the term for intelligence information also made the name appropriate). Intel also makes motherboardchipsets, network interface controllers and integrated circuits, flash memory, graphic chips, embedded processors and other devices related to communications and computing. Founded by semiconductor pioneersRobert Noyce and Gordon Moore and widely associated with the executive leadership and vision of Andrew Grove, Intel combines advanced chip design capability with a leading-edge manufacturing capability. Though Intel was originally known primarily to engineers and technologists, its "Intel Inside" advertising campaign of the 1990s made it a household name, along with its Pentium processors. Intel was an early developer of SRAM and DRAM memory chips, and this represented the majority of its business until 1981. Although Intel created the world's first commercial microprocessor chip in 1971, it was not until the success of the personal computer (PC) that this became its primary business. During the 1990s, Intel invested heavily in new microprocessor designs fostering...
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...CASE: Oilwell Cable Company, Inc. Question 1: The advantage of proceeding without passing it by the team is that the process will be much faster and somewhat cheaper. Norm runs considerable risk, however, if he does not discuss the microprocessor decision with his production team. If he does not pass the decision by the team, they may assume that it is a management attempt to reduce the size of the work force. The case makes it clear that the company depends on a small, loyal workforce. If even one of them becomes disgruntled, it could have significant impact on the quality and productivity of the plant. This decision, because it, in fact, will not displace workers, seems well within the comfort zone of the team. An old adage says that you do not ask a question unless you are prepared to hear the answer. It is entirely possible that the team, mindful of recent cutbacks, will think that this improvement is really about cutting more jobs and turn it down. Another possibility is that they may delay implementation by asking for further study, or suggesting alternate solutions. As noted in the previous question, they can think that regardless of whether they are asked for an opinion or not. The advantage of asking is that the issues are out in the open, and management maintains the loyalty of the employees. Based on the description of the company and their success, halting this improvement seems a small price to pay for the support of the employees. Management...
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...reported in 1994. The Intel P5 chip was found to have a floating point unit bug that made digital divide operation in algorithms flaw after the 4th decimal point. I will also be touching on the contributions of Professor Thomas R. Nicely and the time line on which he brought attention to the bug from the Intel P5. The Pentium FDIV bug The Pentium FDIV bug was first discovered by a professor named Thomas R. Nicely from Lynchburg College in Virginia. He discovered there were a few missing entries in the lookup table by the digital divide operation algorithm. Sadly Intel knew about the bug when they were testing the chip in June of 1994. Intel’s managers decided the error would not affect as many people as it would to issue a recall, and that they should not inform anyone outside the company. Later thet same month Dr. Nicely, a professor of mathematics noticed small differenced in two sets of numbers. Dr. Nicely spent months eliminating possible causes such ad PCI bus errors and compiler artifacts. October 19th after testing on several 486 and Pentium-based computers Dr. Nicely was certain that the error was caused by the Intel P5 processor. On the 24th of October he contacted Intel technical support and the support representative confirmed the error and said that it was not reported before. Then on October 30th after receiving no more information from Intel he sent an email message to a few people, announcing his discovery of a bug in the Intel P5 processor. From there...
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...in updates to the chip. However, In 1994 American mathematician Thomas Nicely was using a personal computer equipped with the then new Pentium chip from the Intel Corporation when he discovered a flaw in the chip that was producing inconsistent results in his calculations of Brun’s constant. Negative publicity from the mathematics community led Intel to offer free replacement chips that cost them millions of dollars in revenue. My analysis of the way the Intel Corporation handled the Pentium flaw of the 90's was irresponsible. They seemed to basically dismiss that there would be noticeable problems that could affect the user with their computer. Although in most cases this assumption is correct, it still shows a great deal of dishonestly from the company because it seemed as if Intel tried to cover it up. I feel that Intel was lazy and simply not willing to fix the problem that they created due to cost concerns. If I were to sell a bicycle to someone knowing the breaks were faulty, causing occasional break failure, I think people would be pretty upset and I would most likely be sued for sub sequential harm caused. On December 20, 1994, in response to the public's mounting pressure, Intel announces plans for a total recall, replacement and destruction of all the flawed Pentium microprocessors. On January 17, 1995, Intel announces a pre-tax charge of 475 million dollars against their earnings, ostensibly the total cost associated with replacement of flawed microprocessors. If...
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...Introduction This paper will unearth how Intel is working on making the internet more powerful and to high light the strategies that they are using to reinvent the diffusion of the internet as an innovation. Intel holds about 80% of the market share for microprocessors that go into desktop and notebook computers, and also into computer servers. Intel also makes embedded semiconductors for the industrial, medical, and in-vehicle infotainment markets. Their advance manufacturing technology has allowed them to remain number one within their market. Main Ideas/Points Stated Clearly and Logically • The technology industry is so competitive that firms have to be constantly creating new technologies in order to remain competitive. Intel being one of the leading innovators in technology has create the atom processor E6xx series this new processor offers significant improvements in graphics performance, memory bandwidth and integration allowing it to handle In-Vehicle Infotainment (IVI) . • IVI is a digital application that can be used by occupants of a vehicle, including internal connectivity, navigation and location-based services, external communications, and radio. • The New Intel Solid-State Drive, is a reliable alternative to traditional hard drives, it offer breakthrough storage performance by taking your PC to a new level of responsiveness including: faster boot, application launch and file loading. • Intel has collaborated with Vice magazine in what...
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...of leadership, however, cannot be reduced to a specific dollar amount though it is, and always will be, directly tied to an organization’s financial successes and failures. This activity provides insight into the mind of two iconic leadership figures, Michael Dell, founder and CEO of Dell, Inc., and Andy Grove, cofounder and former CEO of Intel, Inc. Michael Dell is considered a modern maverick of leadership. From the inception of his company he focused on providing his customers’ products based on their specific needs and requirements at the lowest price possible. He was not a big fan of filling shelves for retail businesses based on anticipated or surveyed customer buying trends. This allowed Dell to provide a higher level of satisfaction for every customer experience. And, as it turned out, it was a slam-dunk move. Consumers were excited about the opportunity to add their personal touch to newly acquired technologies. Andy Grove is also celebrated as a leadership maverick. From Intel’s early days and throughout his reign as CEO he implemented strategies and changes unlike many others of his time. For instance, he moved Intel completely away from a market in which they helped to pioneer and was highly skilled into an industry that was new, undeveloped and foreign to the company. Other similarities shared between these two icons include their indoctrination of situational and transformational leadership styles. They both believed in rising to the occasion at hand...
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...point unit. The bug causes the processor to return incorrect results (errors) for many calculations in math and science. Intel claims that it was a problem on a few missing entries in the lookup table used by the company. The flaw was hardly faced by users. It was discovered by Professor Thomas Nicely, a professor of mathematics at Lynchburg College. He noticed the bug when a code was written and observed some irregularities in calculations once he added the Pentium system to his computers. He discovered this issue in June of 1994 but was unable to eliminate other factors until October of 1994. He reported the problem to Intel and they admitted that they were aware of the bug since May of 1994. Intel acknowledges the flaw, but demanded it was not serious and would not affect other users. They offered to replace the processors to all customer affected by the flaw. This flaw made a lot unhappy users (people). It turned out that only a fraction of the Pentium processor owners bothered to get their chips replaced. My opinion Intel Corporation handle this issue in a professional manner and gave the people reasonable options to get their chips replaced. Fortunately the chip did not affect most people and had little or no effect to the common user. If there was a major problem, more people would have had problems and more chips would have been replaced. Intel did everything possible to satisfy all customers. If this kind of flaw would happen again today, it would be a catastrophe...
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...processor produce inaccurate results. Intel quoted an error rate of about 1 in 8.77*10^9 random divisions. The exact frequency depends on the type and precision of the operands; single-precision reciprocals, for example, are always returned correctly. (Nicely, 2011) This was first reported by Professor Thomas Nicely in October of 1994 by computing the sum of the reciprocals of a large collection of prime numbers on his Pentium-based computer. (Nicely, 2011) Checking his computation, he found the result differed significantly from theoretical values. He got correct results by running the same program on a computer with a 486 CPU, and finally he tracked the error to the Pentium itself. (Janeba, 1995) Pentium originally refused to replace the faulty chips unless the user proved a need for high end computations as the flaw is rare and data-dependent. Although they did eventually agree to replace the product for any who requested it. (Janeba, 1995) I believe that Intel made several mistakes with the handling of this first, releasing a the product that was not 100% accurate all of the time into the market, secondly not heeding Professor Nicely when he advised them of the issue, and third by refusing at least initially to replace the faulty processors. The combination of these injured Intel, both in their reputation in the business world and financially as well. I think that if the same error were discovered in today’s market that Intel would be much quicker to resolve the...
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...What strategy did Intel use to gain a competitive advantage in microprocessors? Intel gained its competitive advantage by focusing on its competitors, buyers and suppliers. The company focused mainly on a strategy of leadership at the development stage in conjunction with an aggressive marketing campaign. Intel faced a dual threat from outside companies making Clones and RISC architecture. Intel was able to counter these threats by being a leader in innovation of new products. Intel continued to improve its products at a very high rate, which greatly helped Intel command a premium lead in its technology and product offerings over the competition. This is a highly technical field with new technology in chips demanding higher and more premium chips. Even with updating the facilities this means also to utilize economies of scale to gain a cost advantage, these combinations will give the ability to introduce new chips to increase their profit margins. The aggressive marketing campaign such as the Crush and Checkmate campaigns along with the latest Intel Inside campaign that has played a major role in gaining a competitive edge and building brand recognition for the company. What threats has Intel faced in sustaining its competitive advantage in microprocessors? Intel has faced many threats over the course of the years. Intel has been threatened by other entrants to the microprocessor market virtually since they started making microprocessors. The Asia firms have proven...
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...Intel Inside: Part 2 A paper submitted to Webber International University in partial fulfillment of the requirements for the Bachelor of Science degree in Sports Business Management By: Hugo Cedeno Date: November 13, 2013 Course: Management Semester: Fall, 2013 Instructor: Dr. Fred Fening Introduction Intel is an American multinational semiconductor chip maker corporation founded in 1968 by Robert Noyce and Gordon Moore. Intel has also invented many others technological products such as motherboard chipsets, network interface controllers and integrated circuits, flash memories, graphic chips, embedded processors and other devices related to communications and computing. Intel also started the beginning of a new era with the came out of the highly successful Centrino chips for laptops. Directly, Intel set out to become the leading chip supplier. Many types of challenges have Intel’s managers faced in connecting their geographically dispersed teams. These teams that we are mentioning are Cyber teams that refers to a group of people that manage a big part of their work using social media communication more than a face-to-face communication...
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...Intel greatest mistake was the so-called “Pentium Flaw,” in which an obscure segment among the Pentium CPU’s 3.1 million transistors performed division incorrectly. In 1994 American mathematician Thomas Nicely was using a personal computer equipped with the then new Pentium chip from the Intel Corporation when he discovered a flaw in the chip that was producing inconsistent results. Intel isolated their flaw, so their solution was to keep the information within the company and not disclose the information to the public. Despite of the fact that the flaw did not affect all microprocessors, it actually only affected a very small number of customers, Intel should have openly acknowledged the problem. Later, after no responses Dr. Nicely answered back by on the internet which caused an uproar and everyone was informed quickly. This when Intel pronounce that there is a problem and that they would replace any of the malfunctioning and damage chips. Intel had to put aside $500,000,000 of the 1994 revenue just to be capable of replacing the processor that where bad. Nonetheless, if Intel had willingly acknowledge and informed the customers and businesses partners about the issue, it most likely would have saved them not only money but also their reputation between the company and their existing clients. Needless to say, their decision resulted in some very unhappy customers. If this same problem would have happen these days, the CPU Company would have collapse before it would have started...
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