Intel Company Overview
Robert Noyce and Gordon Moore were among the eight founders of Fairfield Semiconductor in the late 1950’s. While at Fairchild Moore & Noyce decided to branch out on their own and start a company developing large scale integrated circuits. Noyce wrote a one page business plan that attracted an investor named Art Rock, who was also at Fairchild. Rock was able to sell their vision to other investors and raised 2.5 million dollars in only two days. Together with this money they started Intel in 1968 and within the first two years they developed the first micro processor, as well as the first erasable programmable memory. This helped the company earn their first million dollars by 1973 and their first billion by 1983. In the early 90’s Intel CEO was Andrew Grove, also from Fairchild, he created Intel Inside Campaign that helped the Intel brand grow to the third most valuable in the world. Controlling 85% of the market Intel was the largest semiconductor manufacturer in the world with plants in Europe, Asia and the United States. By the early 21st century, Intel's microprocessors were found in more than 80 percent of personal computers worldwide. Then-CEO Craig Barrett attempted to diversify the company's business beyond semiconductors, but few of these activities were ultimately successful. Intel remained competitive through a combination of clever marketing, well-supported research and development, superior manufacturing proficiency, and a vital corporate culture. In 2010 Intel purchased McAfee and by the end of the acquisition Intel had about 90,000 employees including 12,000 software engineers. Intel continue to acquire multiple companies and announced in December of 2011 that it it reorganized several of its business units to form a new mobile and communications group. This group will be responsible for the company's smart phone, tablet and wireless efforts.