...Business marketing’ Report on: Intel Submitted to: Khan tahsina nimmi Lecturer Department of Marketing School of Business Submitted By: |Rased Abdur |09-14501-2 | |Anoy Md Shakib Ahamed |09-14497-2 | | | | | | | | | | | | | Executive Summary The internal complexity of the personal computer has grown to a staggering level. Today’s most advanced processors and chipsets incorporate millions of transistors, and must be compatible with dozens of operating systems, hundreds of platform components and thousands of hardware devices and software applications. To ensure leading performance, reliability and compatibility in this complex environment, Intel invests over $300 million annually...
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...Intel Inside: Part 2 A paper submitted to Webber International University in partial fulfillment of the requirements for the Bachelor of Science degree in Sports Business Management By: Hugo Cedeno Date: November 13, 2013 Course: Management Semester: Fall, 2013 Instructor: Dr. Fred Fening Introduction Intel is an American multinational semiconductor chip maker corporation founded in 1968 by Robert Noyce and Gordon Moore. Intel has also invented many others technological products such as motherboard chipsets, network interface controllers and integrated circuits, flash memories, graphic chips, embedded processors and other devices related to communications and computing. Intel also started the beginning of a new era with the came out of the highly successful Centrino chips for laptops. Directly, Intel set out to become the leading chip supplier. Many types of challenges have Intel’s managers faced in connecting their geographically dispersed teams. These teams that we are mentioning are Cyber teams that refers to a group of people that manage a big part of their work using social media communication more than a face-to-face communication...
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...Case 4 Inside Intel Inside What was the original motivation behind Intel’s decision to launch the Intel Inside branding campaign? What factors have accounted for the success of the campaign? From a consumer perspective, how does the Intel inside logo affect your PC buying decisions? Intel was a market leader in PC Microprocessor industry. Due to evolving new technology and intensifying competition, sustaining technological lead was of utmost priority in 1990 for Intel. They had threats from growing powers like AIM (Apple, IBM and Motorola) tie ups in 1991. To counter this competition, Intel doubling up their R&D. There were simultaneous development of products of 2 generations going on. The other competitors could not catch up with Intel’s speed of development of new products. In 1997, Intel encountered loss of market in < $1000 PC market. This segment was fast growing. AMD was a major player and gained market share in this segment. Intel did not want to lower their price because this would affect their brand equity as well as reduce their bottom lines. So they countered by introducing another product that they positioned in entry level segment. This kind of product differentiation allowed them to gain leadership in that market without diluting their brand image. They also lowered price of their older product to compete directly with AMD. Their product 286 was a big success in the market. But 386 processor sales did not pick up even 3 years after launch. This was...
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...Chapter 15 Summary Yuzhe Jiang Chapter 15 talks about the role of promotion in the marketing mix, the elements of the promotional mix, the communication process. The communication process has several steps, the goals and tasks of promotion, the AIDA concept and its relationship to the promotional mix, the factors that affect the promotional mix and the concept of integrated marketing communications. First, the role of promotion in the marketing mix. Promotion is communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. Promotional strategy is the plan for using the elements of promotion-advertising, public relations, sales promotion, and personal selling-to meet the firm's overall objectives and marketing goals. Based on these objectives, the elements of the promotional strategy become a coordinated promotion plan. The promotion plan then becomes an integral part of the total marketing strategy for reaching the target market along with product, distribution, and price. Second, the elements of the promotional mix. The elements of the promotional mix include advertising, public relations, sales promotion, and personal selling. Advertising is a form of impersonal, one-way mass communication paid for by the source. Public relations is the function of promotion concerned with a firm's public image. Firms can't buy good publicity, but they can take steps to create a positive company image...
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...Intel Corporation is an American multinational corporation headquartered in Santa Clara, California. Intel is one of the world's largest and highest valued semiconductor chip makers, based on revenue.[4] It is the inventor of the x86 series of microprocessors, the processors found in most personal computers. Intel Corporation, founded on July 18, 1968, is a portmanteau of Integrated Electronics (the fact that "intel" is the term for intelligence information also made the name appropriate). Intel also makes motherboardchipsets, network interface controllers and integrated circuits, flash memory, graphic chips, embedded processors and other devices related to communications and computing. Founded by semiconductor pioneersRobert Noyce and Gordon Moore and widely associated with the executive leadership and vision of Andrew Grove, Intel combines advanced chip design capability with a leading-edge manufacturing capability. Though Intel was originally known primarily to engineers and technologists, its "Intel Inside" advertising campaign of the 1990s made it a household name, along with its Pentium processors. Intel was an early developer of SRAM and DRAM memory chips, and this represented the majority of its business until 1981. Although Intel created the world's first commercial microprocessor chip in 1971, it was not until the success of the personal computer (PC) that this became its primary business. During the 1990s, Intel invested heavily in new microprocessor designs fostering...
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...TASK 1 AbaKus Technology Interest Group at IIMK INTRODUTION Founded on July 18, 1968 by Robert Noyce and Gordon Moore, Intel manufactures the Intel computer processors, Intel Overdrive CPU upgrades, networking devices, and is considered by most to be 'the' company that has influenced the hardware market. The Company offers platforms that incorporate various components and technologies, including a microprocessor and chipset, a stand-alone system-on-chip (SoC) or a multichip package. The Company offers microprocessors with one or multiple processor cores. In addition, its Intel Core processor families integrate graphics functionality onto the processor die. The Company offers and develops SoC products that integrate the Company’s central processing units (CPU) with other system components, such as graphics, audio, imaging, communication and connectivity, and video, onto a single chip. The Company offers a multichip package that integrates the chipset on one die with the CPU and graphics on another die, connected through an on-package interface. The Company also offers fifth generation Intel Core processor, code-named Broadwell. The Company offers manufacturing technologies and design services for its customers. Its foundry offerings include full custom silicon, packaging, and manufacturing test services. It also provides semi-custom services to tailor Intel architecture-based solutions with customers' intellectual property blocks. The Company also offers design kits, intellectual...
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...Current and Future Challenges to Intel: 6 Analysis of Intel Corporation: 7 Corporate strategies: 8 Conclusion and Recommendations: 8 INRODUCTIONS AND HISTORY: Intel is one of the world’s largest and very best introducers of semi conductor chip Makers Company. It’s an American based multinational chip makers corporation which is located Santa Clara, California and founded on founded mountain view on July 18, 1968 by Gordon E. Moore , Robert Noyce, Arthur Rock and Max Palevsky. Rock was the Chairman of the Board. After Rock Andry Grove ran the company till 1980 till 1990. The word Intel is basically used in terms of intelligent. Intel manufactured many products as motherboards ,chipsets, network interface controllers and integrated circuits, flash memory ,graphics chips ,embedded processors and other devices which are used in communications and computing systems on large scale. In ages of 1990 Intel was only be known primarily to engineers and technologists i.e. Intel inside which made it a household name, along with its Pentium processor. The main ability of Intel is to combine advance chip design capability with as leading-edge manufacturing capability. As compared to other companies like Google in today’s world Intel is not using common system. As Google is transferring data from long distance by using fiber optics but when machines move individually then its takes time to update information over old fashioned copper wire. Recently Intel has started to produce commercial...
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...INTEL CASE - Explain Intel's strategies and their evolution in time. - Analyze critically Intel's strategies. Bob, Gordon and Andrew established in California in 1968 a world famous company: Intel. At the beginning, this company produced semiconductor memory chips; however, as we will explain during this paper Intel’s production shifted into other fields. The main strategy Intel had was innovation the design of the product and being the first ones to achieve the market with the newest devices. This strategy entailed that the company was positioned at the cutting-edge in investments and infrastructure. Therefore, Intel invested a large amount of money in R&D, and underwent a strong investment in manufacture equipment in the beginning of the firm. This strategy positioned Intel were differently than the rest of competitors, always trying to achieve the first position in the competition. However, the first two products (1101 and 3101), introduced in 1969, did not succeed. In 1971, Intel managed to produce the world best selling semiconductor memory chips. In the years that followed, Japanese companies achieved to overtake to Intel with DRAMS semiconductors, these being more efficient, fast and cheaper than Intel’s. Later on Intel created the second generation of microprocessors and IBM entered in the microcomputers market with the PCs. Within this framework , Intel had to compete with Motorola and establish an alliance with IBM. Then, Intel developed Project Crush...
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...What strategy did Intel use to gain a competitive advantage in microprocessors? Intel gained its competitive advantage by focusing on its competitors, buyers and suppliers. The company focused mainly on a strategy of leadership at the development stage in conjunction with an aggressive marketing campaign. Intel faced a dual threat from outside companies making Clones and RISC architecture. Intel was able to counter these threats by being a leader in innovation of new products. Intel continued to improve its products at a very high rate, which greatly helped Intel command a premium lead in its technology and product offerings over the competition. This is a highly technical field with new technology in chips demanding higher and more premium chips. Even with updating the facilities this means also to utilize economies of scale to gain a cost advantage, these combinations will give the ability to introduce new chips to increase their profit margins. The aggressive marketing campaign such as the Crush and Checkmate campaigns along with the latest Intel Inside campaign that has played a major role in gaining a competitive edge and building brand recognition for the company. What threats has Intel faced in sustaining its competitive advantage in microprocessors? Intel has faced many threats over the course of the years. Intel has been threatened by other entrants to the microprocessor market virtually since they started making microprocessors. The Asia firms have proven...
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...1. How would you describe the structural attractiveness of the industry in which Intel participates? a. The rivalry in this industry is fierce. Intel and its competitors are not only competing for the price, the cost, the quality, and the performance of their products, but also competing for the reputation of the companies. Also, for companies, the core competence in this industry is about if the product performance satisfies with the need of current trend. b. Barriers to entry are high in this industry which is due to huge investment in initiation, advanced technology, reputation of the brand and so on. c. Threat of substitute products is high. Buyer easily switches products based on different price and performance of substitutes. d. For suppliers, they might have bargaining power for some limited resources. e. For consumers, they don’t really have much power of bargaining on the price but they value the product by common sense. 2. How is Intel positioned in the market? f. Intel definitely holds the dominant position in the microprocessor for PC market. g. Now, Intel is trying to pay more attention on the microprocessor for mobile device and tablet. 3. What does the latest organizational shift and leadership decision tell you about the company? h. Intel is trying to increase its revenue for shareholder’s profit and maintain its dominant position in the market of microprocessor for both PC and mobile device...
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...Intel engineers discovered a flaw in the floating-point math subsection of the Pentium microprocessor. Under certain data dependent conditions, low order bits of the result of floating-point division operations would be incorrect, an error that can quickly compound in floating-point operations to much larger errors in subsequent calculations. Intel corrected the error in a future chip revision, but nonetheless declined to disclose it. Dr. Thomas Nicely, Professor of Mathematics at Lynchburg College independently discovered the bug, and upon receiving no response from his inquiry to Intel, on October 30 posted a message on the Internet. Word of the bug spread quickly on the Internet and then to the industry press. Because the bug was easy to replicate by an average user (there was a sequence of numbers one could enter into the OS calculator to show the error), Intel's statements that it was minor and "not even an erratum" were not accepted by many computer users. Ironically, the "Pentium flaw" incident, Intel's response to it, and the surrounding media coverage propelled Intel from being a technology supplier generally unknown to most computer users to a household name. Dovetailing with an uptick in the "Intel Inside" campaign, the episode is considered by some to have been a positive event for Intel, changing some of its business practices to be more end-user focused and generating substantial public awareness, while avoiding (for most users) a lasting negative impression...
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...“……城市是那些对戏剧、音乐或其他艺术有着特殊兴趣的人互相认识和集中的地方，一个城市的整体性表现在能够把有共同兴趣的人汇聚一堂，这是城市最大的可用资源之一，很可能是最大的一个。” ——《美国大城市的死与生》作者简·雅各布斯(Jane Jacobs) 布鲁克林北边Greenpoint至南边Red Hook面水的社区，被称为 "创意新月"（Creative Crescent）， 是全世界的独立艺术家最密集的地域。 巧妙用心的城市规划和政府支持也仿佛点石成金，在迅疾的gentrification（中产阶级化）进程中，尽力保持商业与艺术的平衡， 保留传统商铺和社区特色，维持原有社群和人情味（跳蚤市场（Brooklyn Flea)，农夫集市（De Kalb Market), 食品合作社（Park Slope Food Coop）) 等，同时吸引新人群。 纽约市长迈克尔•布隆伯格(Michael R. Bloomberg) 在《世界都市的未来》一文中写道：“刚刚毕业的大学生成群结队来到布鲁克林，不只是为了寻找就业机会，更是因为那里有一些世界上最激动人心的事物，比如音乐、艺术、设计、美食、商店、技术和绿色产业。尽管经济学家可能不会这样讲，但成功的真谛就是：要够酷才行。” 布鲁克林大桥东极塔(Easternmost Tower) 自由诗之父, 《草叶集》作者惠特曼(Walt Whitman) 在此写下《横过布鲁克林渡口》（Crossing Brooklyn Ferry），开篇即是：“山峦起伏的布鲁克林，曾是我的，我也生活过……”。 十九世纪中叶 1855年7月4日，美国独立日，自由诗之父惠特曼的代表作－《草叶集》第一版面世，由布鲁克林富尔顿街（Fulton Street) 两位苏格兰移民的印刷所印制。惠特曼经历布鲁克林由乡村变为美国第三大城市的转变，这里是普通人（everyman）的家园，而“一个城市之所以伟大，在于其是否拥有伟大的居民” （A great city is that which has the greatest men and women.）。《草叶集》的基本主题：自我、创造和民主，至今仍是布鲁克林精神的内核。 | | 31 Grace Court, Brooklyn Heights 40年代末，年仅33岁的阿瑟·米勒(Arthur Miller) 在此完成名作《推销员之死》 (Death of a Salesman)，为他赢得普利策奖、三座托尼奖、以及纽约剧评人圈内奖。 该剧讲述布鲁克林一位名叫威利·洛曼(Willy Loman)的老推销员生命中最后24小时里发生的故事，是美国戏剧史上首部大量运用“意识流”手法的作品。60多年以来，该剧已经成为“美国梦”的同义词，并曾由北京人艺多次搬上国内舞台。 一九二○年代上半叶，海明威以驻欧记者身份旅居巴黎，《流动的盛宴》这本书，记录的正是作者当日的这段生活。不过这本书的写作却是在将近四十年以后，换句话说，盛宴的“现场”早已消失，作者和读者都只是在记忆中追寻那段过往岁月，而无论是作者或是读者，这些记忆都已在时光的透镜里失焦、变形。所有有关巴黎的记忆都杂糅成一种对于巴黎的共同的历史记忆。在历史上不计其数的关于巴黎的虚构或非虚构作品中，《流动的盛宴》是最著名的作品之一，其扉页上的题献——“假如你有幸年轻时在巴黎生活过，那么你此后一生中不论去到哪里她都与你同在，因为巴黎是一席流动的盛宴”，已经成为巴黎的“文化名片”，被广为传诵。 ...
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...Processor. P1 (086) Processor - Intel introduced the 8086 back in June 1978. The 8086 was one of the first 16-bit processor chips on the market; at the time, virtually all other processors were 8-bit designs. The 8086 had 16-bit internal registers and could run a new class of software using 16- bit instructions. [pic][pic] P2 (286) Processor - In 1982, Intel introduced the Intel 80286 processor, normally abbreviated as 286. The first CPU behind the original IBM PC AT (Advanced Technology), it did not suffer from the compatibility problems that damned the 80186 and 80188. [pic][pic] P3 (386) Processor - The third generation represents perhaps the most significant change in processors since the first PC. The big deal was the migration from processors that handled 16- bit operations to true 32-bit chips. [pic] [pic] P4 (486) Processor - Although fourth-generation processors were more about refinement than redesign, the Intel 80486 was another major leap forward in the race for speed. The additional power available in the 486 fueled tremendous growths in the software industry. [pic][pic] P5 (586) Processor - After the fourth-generation chips such as the 486, Intel and other chip manufacturers went back to the drawing board to come up with new architectures and features that they would later incorporate into what they called fifth-generation chips. On October 19, 1992, Intel announced that the fifth generation...
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...Case Analysis Intel Corporation: 1968-2008 Case 6 Name: Po-Hsun Lo ID: 11018704 Date: 01/22/2012 Abstract Intel, the leading manufacturer of microprocessor since 1985, possessed 77.46% worldwide share of microprocessors for personal computers in 2007. Revenue of Intel kept increasing even during the recession of 2007, and Cost of goods sold reduced from 2005 to 2007. Such overwhelming performance pushed its major competitor, AMD that was expected to lose $1 billion on sales in 2007, to the edge. Although Intel had ruled the microprocessors for PCs, the growth of PCs market started showing slump, which meant exploring new market is getting importance to Intel. Corporation Overview Founded by Robert Noyce and Gordon Moore in 1968, Intel started business by manufacturing dynamic random access memories (DRAMs) based on the technique from Fairchild. Besides the two founders, big part of early success of Intel was attributed by Andy Grove, one of researchers hired as Intel founded. Andy was charged as director of operations, so he had designed the first manufactory of Intel producing in competitive cost. His attributions and performance resulted in that he was named CEO in 1987 and positioned CEO until 1998. His management philosophy was detail oriented; everything must be constantly checked, especially about driving down cost and speeding up development processes. Therefore, Intel is always leading on product innovation in microprocessors industry. Intel strongly grew...
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...VIEWPOINT Ingredient branding case study: Intel Introduction 1. Introduction to ingredient branding 2. The need for an ingredient brand 3. Developing the ingredient brand strategy 4. Intel co-operative marketing strategy 5. Creating a quality standard 6. Intel campaign investment 7. Ingredient branding results 8. Ingredient branding success factors 1. Introduction to ingredient branding Every month more than 4 million billion (4 x 1015) transistors are produced; more than half a million for every human on the planet. Most computer chips each comprise more than 7 million transistors. Twelve years ago computer chips, in the eyes of consumers, were a generally unknown component of PCs - a commodity product. From a competitive standpoint, a computer chip is a typical commodity. Take one out, put another in, no performance difference. Chips are something most customers don't see, many don't understand, and large numbers don't care about. But Intel has built a brand around a commodity. The company was founded in 1968 and went public in 1971. By 1997, it controlled 90% of the world's market for personal PC microprocessors. Although the market is more competitive today, Intel is still the largest chip manufacturer in the world. 2. The need for an ingredient brand Intel developed the chips which set the standard for personal computing during the 1980s, beginning with the 8086 chip and then developing a series of product improvements. Competitors rapidly adopted the same naming convention...
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