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Intel Market Intelligence

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Executive Summary
KM-Market Intelligence Program will improve innovation and market performance, and facilitate knowledge emergence for better decision-making, opportunism, and enhanced agility. Whilst Intel Corp continues to record sales growth; results are dependent on PC chip sales in emerging markets. Recognising that PC sales in developed markets have declined as a result of mobile device proliferation, Intel Corp is now pursuing grounds in the portable PC, smartphone, and Internet television markets. Certain factors suggest that the delayed entry into the smartphone market is due to a KM gap. As the company expands into new markets, further KM gaps are likely to appear. The KM-MIP aims to fill these KM gaps, by improving the external capture of market intelligence, and embedding market intelligence throughout operations, in particularly R&D, and creating a market awareness knowledge culture that will ensure Intel Corp makes rapid gains in new and existing markets. The KM-MIP will also improve market intelligence capture in emerging markets, and ensure sales growth in these markets continues as these markets progress to mobile dominance.
KM-MIP Recommendation
KM-MIP will enhance the socialization, externalization, combination, and internalization of market knowledge to improve efficiency and effectiveness. Beyond tacit-explicit knowledge conversion, the KM-MIP will also cultivate a market intelligence culture to ensure that as a complex adaptive system, the company is supporting nonlinear interactions, synergistic interactions, and self-organizing systems, KM-MIP will facilitate emergence and improve adaptability. This culture will encourage openness to ‘chaos’ as in complexity theory, facilitate market knowledge and innovation emergence from complexity, and improve the capture and integration of known and knowable market knowledge for improved

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