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ACADEMIA DE STUDII ECONOMICE DIN BUCURESTI
FACULTATEA DE ADMINISTRAREA AFACERILOR (CU PREDARE IN LIMBI STRAINE)

INSIDE INTEL

COORDONATOR
Asistent Univ. Dr. Ionela DUMITRU

STUDENT:
Budirinca Alexandru
Grupa 129

BUCURESTI
19.04.2011

Organizations need change in order to survive in a dynamic business environment. The change will have the desired outcome if it is managed in the proper way and has a motivated and ambitious change agent. In order to set the stage for the following analysis, a brief description of Intel’s rise to supremacy is necessary. Intel was founded in 1968 by Robert Noyce and Gordon Moore with a business plan centered on developing semiconductor memory products. Alongside the founders, Andy Grove has also played a crucial role in the company’s success, as a scientist when the firm was set up and then as its President and COO in 1979, its CEO in 1987 and later as its Chairman. In 1971, Intel sustained its first significant change when the company entered the microprocessor market. Nowadays, Intel is dominating the microprocessor industry and is one of the most recognized brand names in the world. Based on an article from the online version of the Business Week magazine, I will study the organizational change that has taken place at Intel. Organizations in the technology industry like Intel must adapt to the changing market conditions and to the ever-rising customer expectations to maintain a preferred provider position. The key to successful adaptation is dependent on a manager's ability to direct change programs without worsening employee-felt stress. In Intel’s case, the external environment provides conditions for change, but an organization can change only when internal

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