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Intellectual Property

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In anticipation of our meeting next week to go over the launch of my e-commerce business, I would like to discuss the issues outlined in this document. It is my understanding that the laws that apply to traditional businesses also apply to e-business. My concern is the company will have greater legal exposure because of the ability of consumer access worldwide and twenty-four hours a day. Any controls that could be implemented prior to the launch would be ideal. My goal is to avoid future e-commerce legal problems by planning a legal risk management strategy and implementing industry best practices. My understandings of the issues are documented below. Please be prepared to clarify any misunderstandings I may have during our meeting next week.
Issue 1. Types of intellectual property applicable to e-business

Wikipedia (2006) describes intellectual property as ¡§a legal entitlement, which sometimes attaches to the expressed form of an idea, or to some other intangible subject matter. This legal entitlement generally enables its holder to exercise exclusive rights of use in relation to the subject matter of the intellectual property. The term intellectual property reflects the idea that this subject matter is the product of the mind or the intellect, and that intellectual property rights may be protected at law in the same way as any other form of property.¡¨
The main types of intellectual property are trademarks, patents and copyrights. Trademarks will protect our company brand, patents will protect the inventions and copyrights will protect computer software literary work etc. In addition, trademark law will protect business information of a confidential nature. As long as the company company continues to use the trademark, the rights will never expire unlike other intellectual property rights.
According to Rudnick (2004), ¡§the most misunderstood

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