In the field of product design, sensory domination can be defined as the comparative significance of various sensory elements for product experience. Since product experience does not depend on one sensory element solely, it is motivating to be acquainted with the particular sensory element that plays a foremost part in a particular occurrence, so that designers could focus on the conception of the most pertinent product features.
Researchers and scientists suggest that the leading sensory element is closely dependent on the point of product handling and the nature of the product. At the point of purchasing, sight is generally the most significant element, but at later phases, physical contact and hearing become just as significant. Taste and smell are the two elements that come much later. However, at the later phases of product usage, the dominating sensory element would very much relate to the prime purpose of the particular invention and on the features of the user-product interface. To create a full and enduring product experience, it is vital for designers to chew over the interaction between the user and the product itself, not just at the point of purchase but at various phases of product handling, and to establish which sensory occurrence is more essential for the users at every phase.
The amendments in the importance of the respective sensory element can be justified by the alteration in the product-user interface. In a retail shop, the contact that consumers have with products lies mainly on visual. Nevertheless, products are more often than not bought for other uses rather than mere ocular pleasure: some are meant to be used for cooking or baking while others are bought for printing or sport activities, etc. At the point when consumers actually put the products to use, the leading sensory element largely appears to relate more on the basic purpose of