Strayer University

|Assignment for Course: | Business 508 – Contemporary Business |

Date of Submission: December 14, 2011
Title of Assignment: Internet Technology, Marketing, and Security

Executive Summary of Internet Technology, Marketing, and Security In society companies spent a lot of money on branding their company’s image. Due to the rapid growth in technology, the internet has become the fastest way to expand many marketing campaigns. Many companies number one priority is to ensure that their company’s image is maintained while making a profit. Security risks are more likely to take place on the internet because of many companies lack of safeguard focus of customer’s information.
The Evaluation of JC Penney’s Production and Corporation Information J. C. Penney Company, Inc. is one of America's leading retailers, operates over 1,100 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com. Serving more than half of America’s families each year, the JC Penney brand offers a wide array of private, exclusive and national brands which reflect the Company’s vision to be America’s shopping destination for discovering great styles at compelling prices. Traded as “JCP” on the New York Stock Exchange, the $17.8 billion retailer is transforming its organization to support its Long Range Plan strategies to build a sustainable, profitable enterprise that serves its customers, engages it associates and rewards its shareholders (JC Penney, 20111
JC Penney Corporation’s Internet Marketing Strategies and Competitive Advantages JC Penney used a catalog strategy to better serve customer preferences. The retailer completely migrated from “Big Books”