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Interest Rate

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With HACK's bank recent cut on interest rate 12 months earlier, loan base has grown, however profit has not, this is due to the fact that lowering interest rate does not necessary mean a rise in profit as consumers may refuse to hold the bank's money and present it to a rival bank, thus does not return to the Hack bank, subsequently causing a fall in security investments and deposits as well as a loss in an interest earning asset. In other words, the non banking public does not want to hold funds with HACK bank possibly due to competitive interest rates for deposits or stability.

Although it would seem logical for the bank to lower credit standards or reduce interest rate in order to advance credit and increase profit. It is not necessarily the right thing to do, as the non banking public seek to hold the bank's deposits in a hostile free bank, with minimal risk. Consequently the non banking public will turn away from institution who offer a lower credit standard or lower interest rate due the possibility of non repayment thus consequently could impact the non banking publics asset, this is one of the many reasons why the non banking public refuse to hold funds with a bank that lowers their standards. Instead of lowering rates, HACK bank should be paying competitive rates, to indicate to the market that they can keep up and is stable enough to hold funds. Although HACK bank's loan base has increased, its cut on interest rate, has not benefited in the liquidity side of things, thus cheques are also not written on them causing a loss in an asset.
With HACK's bank situation, the bank's reliance on short term borrowing has somewhat put the bank at liquidity risk, thus not improving on any profits. With the bank's 30,60,90 day Lgap and 12 month being negative, this is no doubt that Hack bank is at liquidity risk, thus the reason why profit has not increased over

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