Peter Chege HD 333-1080/2015
Peninah Nyutu HD 333-1088/2015
Submitted to Dr. Oloko
October 2015
INTERNATIONAL BUSINESS RESEARCH
What is international Business? * Is a business where transactions occur across the borders
What is research? * Research - is a process of inquiring. It is a systematic search for information. It also means carrying out a diligent enquiry or critical examination of a given phenomena * Research remains the most efficient and reliable source of knowledge.
What is International business research? * International business research has been described as the objective, systematic, testable process for obtaining knowledge about our world. * International market research is a particular discipline of Market research that focuses on marketing across the borders. It is mainly concerned with consumer goods, resources or services within a business value, which is commercially utilized and further processed. * International market research covers cross-country issues. * International business has existed as a distinct field and a unique discipline. * Research in international business shows a clear dichotomy between focus on activities that cross open national boundaries and activities that are aimed at surmounting the barriers imposed by Governments.
Why conduct international business research? (a) Concept of learning organization * As the acceleration of the technologies and information flow, learning organization is the concept discussed by more and more researchers and scholars in recent years * Knowledge is regarded as the basis for the competence for this century, * Innovation is the form for the knowledge to be used as the basis for competence and innovation
