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RMIT International University Vietnam Subject Code: | BUSM3311 | Subject Name: | International Business | Location & Campus (SGS or HN) where you study: | RMIT Vietnam | Title of Assignment: | Final Report (#2 Assignment) | Student name: | Vu Tran Hoang Anh | Student Number: | S3343719 | Teachers Name: | Dennis Tan | Group Number: | #2 | Assignment due date: | 19.08.2013 | Date of Submission: | | Number of pages including this one: | 19 | Word Count: | 2,697 (Included picture/chart in-text citations) |
Bachelor of Commerce Program
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BUSM3311: International Business Name: Vu Tran Hoang Anh | Student ID: s3343719 | SABECO | BUSINESS REPORT |

Contents BACKGROUND OF COMPANY 2 AUSTRALIAN MARKET BACKGROUND 4 Market overview 4 Market opportunity 7 COMPETITORS 8 BUSINESS MODEL CONSIDERATION 9 International Joint Venture (IJV) 9 Exporting 10 Wholly Owned Subsidiaries (WOS) 10 PEST ANALYSIS 11 Political 11 Economics 11 Social 12 Technology 13 CRITICAL RISK 14 CONCLUSION 14 REFERENCE LIST 15

BACKGROUND OF COMPANY
Saigon Beer Alcohol and Beverage Corporation (SABECO) has a developing history going along with the raise of the brand Saigon Beer. SABECO was officially established in 2003 and the head office is located in 06 Hai Ba Trung Street, District 1, Ho Chi Minh City. Before officially getting in with the current name of SABECO, company had been through several stages of developing and merging. In 1977, Southern Beer Alcohol Company took in charge Cho Lon Beer Company from BGI and then established Saigon Beer Company. In the years from 1988 to 1993, company had 20 branches over Vietnam and took up Saigon Ice Cube Manufacturing Factory, Dakai Mineral Water Factory, Saigon CarnaudMetalbox Joint-venture Company (tin can manufacturer) and Vietnam Malaya Glass Joint-venture

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