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Internal and External Factors

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Submitted By KariAufenkamp1
Words 1565
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Internal and External Factors
MGT/230
May 12, 2014
Michael Goldberg

Internal and external factors affect the four factors of management. Internal factors affect a business from within itself without any outside factors. External factors come from an outside environment. There are many functions to an effective management, but the most important factors are planning, organizing, directing, and controlling. These factors can affect how a business is maintained. The organization we will be covering is Google. Globalization, technology, innovation, diversity and ethics play key roles in the corporation.

Globalization
Globalization means worldwide integration and development (dictionary.com). Internal factors of globalization are production, development, customer service and marketing. Over the past decade, Google has positioned itself so that their name, software, etc. appears on every laptop, tablet, phone, etc. across the world. Google has to make sure that internally it evaluates the capabilities of its employees. Sometimes it is necessary to move people around so that the right people are responsible for the right areas. Because they have done such a good job at this. They provide superior customer service in every part of the globe and their marketing strategies requirements of the people using their products and the laws that come along with doing business in another country. An example of a huge external factor that affected Google was an incident that happened in January of 2010. After a cyber-attack occurred, Google revealed to the world that any company who is eager to do business there is quite content to cover up the fact that the Chinese government uses the internet to spy on companies, and that the Chinese government has told them that an online company can only do business there if it is prepared to put its own countries moral

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