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Internal and External Factors

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Internal and External Factors
Eric Holder
Management of Information Systems/205
March 1, 2015

Introduction
External and internal factors such as globalization, technology, innovation, diversity, and ethics can significantly impact the four functions of management. Functions such as planning, organizing, leading, and controlling can be influenced by these different internal and external factors since organizations need to ensure that they are addressed appropriately for business success. The organization we will be covering is Google and how internal and external facts play key roles in the corporation.
Globalization
Globalization is the process that increased the link and interdependence of the world markets and businesses. Internal factors of globalization include production, development, customer service and marketing. Competition is an external factor. According to Bateman and Snell, “Companies that want to grow often need to tap international markets, where incomes are rising, and demand is increasing” (2011). Google has become a global organization and has learned to plan efficiently, organize, lead, and control their internal and external factors.
With that said, the planning function is vital when entering into the worldwide market. For instance, Google was able to set and achieve their mission statement by anticipating future trends and threats and devising plans to counter or capitalize these factors. Without appropriate planning, entering into the global market will be unsuccessful. Also, in order to have all the necessary resources ready to put into action before going international, manager must be prepared and organize to accomplish the task.
Another significant function of management is leading. Leading is important with guiding employees, especially on an international level. Google’s managers must keep employees encouraged and

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