In today’s business environment, the economic boundaries become blurred because of the rapid development of technology which shortens the distance between countries. As different countries have different culture, language, political, geographical and economic factors, we should know how to take advantages from other countries to maintain competitiveness to gain success in the global marketplace (Rothenberg LE 2003).
GARSON Corporation is one of the most famous automobile accessories companies in Japan and it already expanded its business to United State as the first step of internationalization. In this report, we are going to explore the possibilities of expanding business in China. The report includes the analysis of the existing automobile accessories market in China, and the country analysis from different perspectives is used to see if China is a good environment to expand the business in it. It is then recommended with the internationalization process, market entry strategy, human resources management strategy in investing in China.
All the analysis can help GARSON to confirm its move to investing in China as its 2nd country for business expansion. It also raises some points for GARSON to pay attention to when investing in China.
1. Company Background
GARSON Corporation is an automotive accessories company which is originated in Japan. It is established in July 1990 and is dedicated to research and development of high-grade automobile accessories and advocates a luxurious and high-quality life with cars. GARSON has established cooperation with Swarovski Company in Austria, which is almost the pronoun of luxury crystals. With the partnership of Swarovski, all of the GARSON products adopt Swarovski element in order to feature the most tasteful and luxury automobile accessories.
All GARSON products are designed and manufactured
