-Executive summary (beginning of the report, 1-4 sentences per point, up to 1 page)
- Section 1 : info (Malaysian organization, provide overview of the organization) product / services,
-key competitors( Nestle BHD, Fonterra Brands; embarked on similar strategies; Nestle plans to spend 240mil this year to expand production capacity , fonterra recently unveiled its power brand strategy in line with the company’s aggressive growth plan moving forward where the company will focus on three high performing brands-anmum , fernleaf and anlene, for faster growth, better margins and greater market appeal)
- strengths (despites of having strong competitors, analysts believe Dutch lady is in a strong position to defend its turf and even grow market share via its growth strategies, dutch lady also do campaign celebrating milk & contributing health of its citizen) < raise production and sales, dutch lady would be able to play “volume game” reaping the benefits of economies of scale.
- weaknesses ( low consumption risk, people are dropping off the dairy scale after reaching six years old , dutch lady’s focus on only milk products made it very susceptible to milk prices<the company suffers>) but dutch lady also can boost sales by focusing on infant and growing up milk categories. Suggest it do things step by step and not overdo advertising and promotion<cut price>.
-Note on organization’s international operations, ( where is the first foreign markets entered and current international presence).

Section 6
Staffing strategy ( a new market ) – new market: china
Current: located in petaling jaya, employs 600 malaysians
Entry mode
-suggest optimal new market entry mode and staffing of the operations in the new market (provide a detailed explanation for your choices)
- specify what would constitute a viable entry mode and staffing strategy (gives balance of control, risk and cost) >>> generate options eg: exporting,licensing, franchising, joint venture with a local company, management contract, wholly-owned subsidiary . * -If you want partnership, provide additional details on how the partnership should be set up ( contribution of each company, sharing of profits/losses and how the partnership will be governed)

Staffing * necessary to hire new personnel or use current employees? If new hired are needed, provide suggestions on where those people should be hired: locals, expatriates, third country nationals? – consider pros and cons of diff alternatives, select one and explain why your team believes it’s the optimal choice.
- if you believe different staffing strategy should be used to staff different positions, explain how & why. Provide projections for the needed number of employees for each function under the proposed entry mode, recommended pay level and pay structure (how much based on an annual salary, hourly wage, commission)