...Standardized and Localized Strategies and the Role of Culture in Marketing and Consumption Delroy A. Jefferson This paper is submitted in partial fulfillment of the requirements for International Marketing Doctorate of Business Administration SMC University Dr. Babu P. George July 26, 2014 Abstract The paper seeks to examine the arguments surrounding the issue of standardization versus localization as it highlights specific advantages and disadvantages of both as obtained from a review of the prevailing literature. It links cultural patterns with consumerism and seeks to outline an effective approach to market research for entry into international markets. There are strong arguments for implementing standardization and localization but the literature seems to suggest that either strategy in its purest form represent polar extremes and most strategies consists of some elements of both whereby a middle ground is found. Appropriately designed market research unearth local appeals and cultural patterns which play a crucial role in informing the international marketer of the best suited marketing strategy. Keywords Multinational Corporation, Global Corporation, Standardization, Localization, Cultural pattern Introduction For several years there has been an interesting ongoing debate on the subject of what is the most suitable marketing strategy to be implemented; that of standardization across national markets as opposed to a strategy which espouses an adaptation...
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...is being undertaken as part of the Process Protocol II project (Cooper et al, 1998), for which the author is responsible for the mapping of the project and risk management activity zones. There are three related topics covered within this paper: risk propensity, defined as a person’s desire to either avoid or to take risks; risk preference, the perceived level of risk and uncertainty a person is willing to accept in a given situation; and risk perception, the subjective view of the perceived risk associated with a hazard (Adams, 1995). These areas have been largely overlooked by construction management research, which has instead concentrated on the harder issues of risk management, such as risk quantification using statistical analysis and the methods adopted to do this (Edwards & Bowen, 1999). The terms risk and uncertainty have become interchangeable, and one can often be...
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...Introduction The International Exposition (Expo) is an organization for placing brand and converging the public diplomacy. Since the Great Exhibition of 1851in London had opened the door to a procession of spectacular festivals of self-representation and image making, most western countries have accepted the Expo as an opportunity to show that their method to challenge of sustainable development of the city is in a more environmentally friendly interactive displays than others. However, the greatest honor cumulative to the hosts. The city of Shanghai, which was a badge member of the exclusive club of the world’s premiere cities, worthy of the event in a world-class. More widely, the Beijing Olympics of 2008 showed the new China and precisely provided an example of socialism with Chinese characteristics. Hence, the Chinese government may point to the Expo as another example of the admiration of the world turning toward China. It was reported that in the last 160 years, there has never an Expo similar to that, which took place in the 2010 Shanghai Expo. A case in point is that more than 700,000 people poured into a site the size of Baltimore in Shanghai in 184 days. They found that an unprecedented number of pavilions, built by the state and enterprises exhibitors, which deployed cutting edge architecture and state-of-the-art exhibition techniques to comment as ‘Better City, Better Life’ in English, but the Chinese version is closer to ‘city: let ’s make life better ’. Methodology ...
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...Employment News 31 May - 6 June 2014 www.employmentnews.gov.in 21 UNION PUBLIC SERVICE COMMISSION EXAMINATION NOTICE NO. 09/2014-CSP (LAST DATE FOR RECEIPT OF APPLICATIONS : 30/06/2014) DATE :31.05.2014 CIVIL SERVICES EXAMINATION, 2014 (Commission’s website-http://upsc.gov.in) F. No. 1/5/2013-E.I(B) : Preliminary Examination of the Civil Services Examination for recruitment to the Services and Posts mentioned below will be held by the Union Public Service Commission on 24th Aug., 2014 in accordance with the Rules published by the Department of Personnel & Training in the Gazette of India Extraordinary dated 31st May, 2014. (i) Indian Administrative Service. (ii) Indian Foreign Service. (iii) Indian Police Service. (iv) Indian P & T Accounts & Finance Service, Group ‘A’. (v) Indian Audit and Accounts Service, Group ‘A’. (vi) Indian Revenue Service (Customs and Central Excise), Group ‘A’. (vii) Indian Defence Accounts Service, Group ‘A’. (viii) Indian Revenue Service (I.T.), Group ‘A’. (ix) Indian Ordnance Factories Service, Group ‘A’ (Assistant Works Manager, Administration). (x) Indian Postal Service, Group ‘A’. (xi) Indian Civil Accounts Service, Group ‘A’. (xii) Indian Railway Traffic Service, Group ‘A’. (xiii) Indian Railway Accounts Service, Group 'A'. (xiv) Indian Railway Personnel Service, Group ‘A’. (xv) Post of Assistant Security Commissioner in Railway Protection Force, Group ‘A’ (xvi) Indian Defence Estates Service, Group...
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...Employment News 11 - 17 February 2012 www.employmentnews.gov.in 21 Union Public Service Commission EXAMINATION NOTICE NO. 04/2012-CSP DATED 11.02.2012 (LAST DATE FOR RECEIPT OF APPLICATIONS : 05.03.2012) CIVIL SERVICES EXAMINATION, 2012 (Commission's website - http://www.upsc.gov.in) F. No. 1/4/2011-E.I(B) : Preliminary Examination of the Civil Services Examination for recruitment to the Services and Posts mentioned below will be held by the Union Public Service Commission on 20th May, 2012 in accordance with the Rules published by the Department of Personnel & Training in the Gazette of India Extraordinary dated 4th February, 2012. (i) Indian Administrative Service. (ii) Indian Foreign Service. (iii) Indian Police Service. (iv) Indian P & T Accounts & Finance Service, Group ‘A’. (v) Indian Audit and Accounts Service, Group ‘A’. (vi) Indian Revenue Service (Customs and Central Excise), Group ‘A’. (vii) Indian Defence Accounts Service, Group ‘A’. (viii) Indian Revenue Service (I.T.), Group ‘A’. (ix) Indian Ordnance Factories Service, Group ‘A’ (Assistant Works Manager, Administration). (x) Indian Postal Service, Group ‘A’. (xi) Indian Civil Accounts Service, Group ‘A’. (xii) Indian Railway Traffic Service, Group ‘A’. (xiii) Indian Railway Accounts Service, Group 'A'. (xiv) Indian Railway Personnel Service, Group ‘A’. (xv) Post of Assistant Security Commissioner in Railway Protection Force, Group ‘A’ (xvi) Indian Defence Estates Service, Group ‘A’. (xvii) Indian Information...
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...domestic, range from commercial shipping corporations to gas and oil companies conducting operations including, but not limited to: gas exploration, drilling platforms, refinery operations, and floating storage and production/transfer services. Because of the vast geographical area, and the diverse cultures CX must interact with; cultural sensitivity and diversity awareness are a key component of CX operations. The cultural sensitivity with which CX must be proficient span the entire cross section of each nations population from lower level laborers to the extremely cultured ruling and governing class. CX provides not only maritime security consulting services but it also includes armed protective operations, threat based vulnerability assessment services, technology force protection applications, and infrastructure and country asset capability development programs. CX is an international full service security provider and retail goods supplier. Because CX conducts business around the world in support of a very specific purpose; this company must address the requirement for a specific type of organization which is compliant with international laws and guidelines as well as the...
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...Recruitment & Selection Process 4 Importance of Managing the Recruitment and Selection Process 7 Issues in Recruitment & Selection 9 Challenges in Recruiting and Selection 11 Discussion and recommendations 14 Conclusion 20 References 21 Introduction Organisations today are increasingly transforming from regional company to a Multi-National Company. However; the effects of such operations do not end up with international markets and consumer products. In fact, Managers today are faced with several breath taking challenges of leading a true global workforce. As we can remember the good old days when we can find staff by advertising in the local newspaper, and graduates and apprentices were plentiful and grateful for a job. Due to the scaled- back university courses/intakes and apprenticeship schemes, the aging population and the resources have left Australia desperately short of qualified people, and thus, now HR managers are often required to think globally to fill out positions. Recruiting efficient staff in an international context is the process of identifying and attracting potential candidates outside the country and initiate the process of evaluating them for future employment. Once candidates are identified, organisations can begin their selection process. This process includes: collecting, measuring, evaluating information about candidates' qualifications for specified position etc. Recruiting overseas staff is a very important decision for...
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...МІНІСТЕРСТВО ОСВІТИ І НАУКИ, МОЛОДІ ТА СПОРТУ УКРАЇНИ НАЦІОНАЛЬНИЙ УНІВЕРСИТЕТ «ЛЬВІВСЬКА ПОЛІТЕХНІКА» Л.В.Бордюк ЖАНРИ НАУКОВОГО СТИЛЮ МЕТОДИЧНІ ВКАЗІВКИ до виконання практичних робіт для студентів спеціальностей 8(7).02030303 «Прикладна лінгвістика» Затверджено на засіданні кафедри прикладної лінгвістики Протокол № 7 від 20.02.2013 р. Львів – 2013 Жанри наукового стилю: Методичні вказівки до виконання практичних робіт для студентів спеціальностей 8(7).02030303 «Прикладна лінгвістика». /Укл.Л.В.Бордюк – Львів: Видавництво «Львівська політехніка», 2013. - 40 с. Укладач Бордюк Л.В., канд.філол.наук, доц. Відповідальний за випуск Левченко О.П., д-р філол.наук, проф. Рецензенти Маркелова С.П., канд.філол.наук, доц. Романишин Н.І., канд.філол.наук, доц. Процес здобуття університетської освіти містить навчальну та науково-дослідну складові...
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...Expanding Roundtable Management Round Table management has successfully competed in the United States sports industry, representing 40% of the NBA players in America. We have transformed from an unknown commodity, to a household name in the sports industry, and in the lives of our athletes families. Although we are very successful at our craft, why stop here? The world is bigger than the United States, and we believe Roundtable has the proper personnel, outside resources, and overall promising potential to begin representing international athletes in other basketball leagues outside of the NBA. As it stands now, Roundtable management does not represent any foreign players. If we want to be known as the greatest management firm in the industry, it is ideal that we begin the necessary steps to broadening our brand. NBA.com reports our league has the highest number of foreign players in the league, at 101 players1. The top countries with the most international players are Canada with twelve, which is followed by France’s ten, and lastly, Australia with eight1. These three countries are paving the way for young athletes to reach their athletic stardom. It is important to note that although a select few are chosen to play in the NBA, the talent pool surpasses more than these individuals. To make the proper transition, we must expand a country at a...
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...La Consolacion College Manila THESIS WRITING GUIDE 2011 (Undergraduate) LA CONSOLACION COLLEGE MANILA 8 Mendiola St., Malacañang Complex, Manila Telephone Nos.: 736-0235 / 313-0513 / Fax: 313-0602 Website: http://www.lccm.edu.ph Thesis Writing Guide June 2011 Prepared by: Dr. Jennifer S. Florida Director, Research and Publications Center La Consolacion College Manila Venancio N. Santos, Jr. Staff, Research and Publications Center La Consolacion College Manila All rights reserved. Published by: Research and Publications Center 231 Gregor Mendel Science Center La Consolacion College Manila 8 Mendiola St., San Miguel, Manila 1005 Telephone: 736 - 0235 (loc 173), 313 - 0509 URL: http://www.lccm.edu.ph Layout: Venancio N. Santos, Jr. La Consolacion College Manila Vision – Mission Statement Vision La Consolacion College Manila is a Catholic educational institution that is inspired by St. Augustine’s vision of the academe that is founded on the primacy of love. It understands the academic community to be above all else, a scholarly fellowship of friends. As an institution of higher learning, La Consolacion College Manila envisions herself to become truly an innovative higher education institution in the Asia-Pacific Rim. Within this decade 2010-2020, LCCM is projected to be veritably influenced by research-oriented instruction that is richly complemented with technology-driven holistic education for lifelong learning, and with strong community...
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...ETHICAL REFLECTIONS ON THE CHALLENGES FACING INTERNATIONAL BUSINESSES IN DEVELOPING AREAS Frederick Bird, Concordia University June17, 2003 (Preliminary draft: Please do not cite without permission) Introduction: We now live in a world where the lives of all peoples are inextricably inter-connected. We have been brought closer to each other through modern systems of transportation and telecommunication. Commercially the links between people grow in number and complexity. Elements in the products we use, the clothes we wear, and the food we eat may come from quite diverse places from all over the earth. The volume of trade between countries has greatly increased. We are inter-connected in other ways as well. A disease like AIDs begins in one part of the world and within a short span of years it has spread throughout the globe. How humans utilize natural resources in one certain parts of the world may well affect those in other parts. Particles from insecticides used in the tropics eventually appear in rain and snow of artic areas. Pollution caused by industry and vehicles in urbanized areas ends up disturbing the earth’s atmospheres in ways that affect all humans. We have become inter-connected in still other ways. Humans have migrated all over the earth. Vast numbers of people have moved from rural to urban areas, from continent to continent, in the process bringing with them parts of their varied cultures and traditions. Religiously humans are now more inter-mixed then ever....
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...AddThis Social Bookmarking Widget Custom Writing Service Pricing Free Inquiry Order now F.A.Q. Revision Policy Money Back "No plagiarism" guarantee Testimonials Live Chat Popular choice Our Pricing Place Free inquiry Order Now Want To Be a Writer? EssayShark New Custom Writing Service Categories All About Custom Writing Service Annotated Bibliographies Citation Styles Company News dissertations Essay Topics and Ideas Essay Types Essay Writing Guide Essay Writing Help Essay Writing Tips Example Essays Example of Research Papers General Writing Help Lab Reports Main category Plagiarism Research Paper Help Sample Book Reviews Sample Essays Sample Research Papers Term Paper Help Recent Posts Research Paper on Poor Organizational Communication Article Review Essay College Admission Essay Example University Application Essay Research Paper on Crowd Management Plan Archives October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 ...
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...cases, it may be a conflict between the practitioner’s professional code of ethics and organizational norms and expectations. In yet other circumstances, they may be faced with competing interests between the organization and its various publics. At the very least, practitioners will frequently confront contradictions between business demands for economic performance and public expectations for ethical conduct. Concerns over these competing responsibilities and the ethical dilemmas they produce for public relations are the subject of this essay. In it, a range of challenges faced by public relations practitioners related to issues of ethics and corporate social responsibility (CSR) are explored. It is argued that CSR has, in many respects, altered the expectations and demands placed on the profession. As a profession, public relations have a long and contested relationship with ethics and more recently with corporate social responsibility (McBride 1989, pp. 5-20). Nevertheless, public relations has been regarded as a young profession that lacks core principles to guide ethical, responsible practices that cut across organizational and cultural boundaries (Olasky 1985, pp. 43-49; Rampton & Stauber 2001; Stauber & Rampton...
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...T CHAPTER 1 DIFFERING PERSPECTIVES ON QUALITY MULTIPLE-CHOICE QUESTIONS What Is Quality? 1. Which of the following is not one of Garvin’s “definitions” of quality? a. transcendent b. value-based c. manufacturing-based d. user-based e. cost-based ANSWER: e; DIFFICULTY: moderate 2. According to Garvin’s __________ definition of quality, quality is conformance to the design specifications. a. transcendent b. manufacturing-based c. user-based d. product-based e. value-based ANSWER: b; DIFFICULTY: moderate 3. According to Garvin’s __________ definition of quality, quality is found in the components and attributes of a product. a. manufacturing-based b. value-based c. user-based d. transcendent e. product-based ANSWER: e; DIFFICULTY: moderate 4. Garvin’s __________ definition of quality states that if the customer is satisfied, the product has good quality. a. product-based b. user-based c. value-based d. manufacturing-based e. transcendent ANSWER: b; DIFFICULTY: moderate 5. Which of the following choices correctly matches one of Garvin’s definitions of quality with its explanation? a. manufacturing-based definition— quality is found in the components and attributes of a product b. value-based definition— if the product is perceived as providing good value for the price, it has good quality c. user-based definition—...
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...HOW TO Prepare Your Curriculum Vitae Revised Edition Acy L. Jackson and C. Kathleen Geckeis Copyright © 2003 by The McGraw-Hill Companies, Inc. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-142626-4 The material in this eBook also appears in the print version of this title: 0-07-139044-8 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. For more information, please contact George Hoare, Special Sales, at george_hoare@mcgraw-hill.com or (212) 904-4069. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve...
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