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International Business in India

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International Business Environment in India | Brief Analysis | * Sankeerth Reddy * Suveer Neelam * S Kishore |

Introduction India is the largest democracy in the world and geographically 7th largest in the world. It is also one of the best countries for international trade. India is developing at a great pace and also has a proud and rich culture. The Census Bureau of USA projected that by 2025 India will be the largest populated country surpassing China. With majority of the population being in the age group of 20-30 years, India has good educated and highly productive work force which enables a significant edge over the rest of the developing countries India relatively has lower percentage of senior citizens than its competitors like U.S and China further reducing the social expenditure for the elderly. India has a lot of natural resources. Iron ore, manganese, titanium ore, mica, petroleum, natural gas, diamond and limestone are some of the abundant natural resources. The coal reserves in India are the fourth largest in the world. 48% of India’s land is arable. Hindi is the most spoken and English is the official language facilitating transactions with other countries.
Culture of India
India considers religion as important part of its culture. It is to be respected and given importance to succeed in conducting businesses in India.
The Indians talk about punctuality but not everyone practices. It is better if appointments are made in advance, may be a month. Patience is a key to deal businesses effectively in India.
Seniors manage their subordinates. People believe in self-esteem. So, companies and their officials should deal issues with their employees by not criticising them publicly but personally with sensitivity.
Pestle Analysis
Political Landscape Having poor relations with the neighbouring countries and

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