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International Business

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BUSM3311 International Business
Assignment 2 Report

Format: Business report (40%)
Due date: Monday week 10 (5pm)
Word count: 4500 words (do not exceed that limit!)

Your Task:
Using International Business concepts, empirical evidence, analytical tools and a broad understanding of international institutional environments, write a business report in which you are analysing an existing Vietnamese (or foreigner) company, either international or national, regarding the next steps for their internationalisation to a new market. Provide justification for your recommended strategy.

Note: The purpose of this assignment is to practice your ability to write a business report, think that you are paid to do that report for a real company that will consider acting upon your analysis & recommendations.

Structure
Note: you should cover the following categories; however within each category you can choose what analysis tools you want to use out of our suggestions (you do not no need to use all the tools)

Cover Page, with all students names and numbers (typed, no hand writing) Main Title: assign a meaningful title for your report Table of Content: including the main title for your assignment and page numbers
1. Executive summary: must contain all critical information presented in the report in a concise manner.
2. Company background: Outline the company’s background and describe the product or service.
3. Target Country PEST – relate the analysis to your product or service Political/Legal – Type and stability of government (Maplecroft’s Political Risk ranking), attitude towards FDI and profit repatriation, tariffs and import restrictions for your product (WTO tariff database), ease of setting up a company (WB’s Ease of Doing Business index ranking), market regulations (e.g. food hygiene laws), corporate tax rate, rule of law ranking (World Justice Project), environmental and employment laws, membership of any RTAs etc. Economic – type of economy (free market, CPE, Social market, mixed, developmental state) Economic Freedom Index ranking (Heritage foundation), Global Competiveness Index ranking (World Economic Form), GNI ppp adjusted per capita (WB), inflation, unemployment, interest, wage and growth rates, exchange rate stability, levels of public spending, trade balance, Social – Hofstede’s or Trompenaar’s cultural dimensions, demographics (e.g. age distribution), HDI ranking (UNDP), Corruption Perception and Bribe Payers index rankings (Transparency International), equality (WB’s GINI coefficient), language, religion, lifestyles and attitudes towards your product ( Pew Global Values Survey). Technological - educational and technical skills of the workforce, level of infrastructure (WEF overall Infrastructure ranking), logistics (WB’s Logistics Performance Index) and distribution channels (Global Retail Development Index) , use of IT (World Economic Forum’s NRI index) etc
4. Target Market Industry analysis – market size and structure, Porter’s 5 forces, competitor analysis
5. Reasons for internationalising – apply Dunning’s Reasons and Ghoshal Strategies.
6. Entry Mode –Be specific about implementation, e.g. if exporting you need to give shipping costs (e.g. 40ft container) and distribution channels, if IJV then give details of selected partner, if WOS give size and location of facilities. Apply theory to your choice, where appropriate, e.g. Uppsala (if exporting), IJV (partner selection) theories OLI (if FDI), timing and scale of entry. You could also use decision tools, (Force Field analysis, MCDM etc) to support your choice.
7. Critical Risk Factors - Describe critical risk factors (political, economic, social, competitive) faced by the company internationalising (current or in the future). Much of this will arise from PEST, Porters 5 Forces, SWOT analyses (corporate expertise, physical assets, human assets, marketplace image, competitive capabilities etc.) but you can also include any IHRM and cross-cultural management issues.
8. Conclusion
9. References – minimum 10 sources , well formatted by EndNote Appendix all charts & pictures are to be placed here. Do not include any within the body of this report, but only citations to the appropriate section at the appendix. Statement of Authorship – this is the last document, all team members must sign it (handwriting is acceptable) Other issues
Formatting
• Use font size 12 • Use font type Times New Romans for all text! • Make 1.5 line space between lines • Make one line space between paragraphs • Bold all titles. • Keep margins 2 cm (0.8 inch) wide

TII rules - Soft copy • When uploading the file at the section “submission title” put your team name! • No need to upload: RMIT cover page / statement of authorship (SOA) / Appendix.

Hard copy • Your paper must be stapled, no paper or plastic envelops. • In order to save paper do a two sides printing (if possible ) • hard copy can be hand to teacher in the class or placed in ‘Business’ drop box outside room 2.3.20 (Saigon students)

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