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International Communication

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INTERNATIONAL COMMUNICATION

COM 3705

ASSIGNMENT 1

Unique Number

604407

Daisy Marowanidze 49446444
COM 3705 ASSIGNMENT 1
Unique Number: 604407
Page 1

Declaration
I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.

I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.

Daisy Marowanidze
49446444
23 July 2015
Witness: Emmanuel Kadzunge

Daisy Marowanidze 49446444
COM 3705 ASSIGNMENT 1
Unique Number: 604407
Page 2

Table of Contents
COVER PAGE................................................................................................ 1
DECLARATION ............................................................................................. 2
TABLE OF CONTENTS ................................................................................... 3
1

INTRODUCTION ............................................................................... 4

1.1

Globalisation and hybridization explained from a cinematic perspective ...................................................................................... 4

1.2

The difference between deculturalisation, acculturalization and reculturalisation explained from a cinematic perspective.................. 6

2.1

Three theoretical approaches to the study of the digital divide explained ......................................................................................... 8

2.2.1 Culture shock explained .................................................................. 11
2.2.2 How to overcome culture shock ...................................................... 13
2.3

The role of international media in setting the news agenda of local or

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