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International Communications

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International Communications
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Social Media Communication Behaviors in China

In January 2011, Fast Company published an article that focused on the social media revolution in China. It depicts the Chinese social networks currently exploding in the country, which rival competitors like Facebook and Twitter, both illegal in China. The newer upstarts are causing a surge among the young generation, by facilitating communication and open expression previously thought to be extinct in the Communist country. But the most astonishing information is statistics found by Netpop Research in San Francisco pertaining to Chinese online behaviors. “Chinese Internet users are twice as conversational as American users; in other words, they’re twice as likely to post to online forums, chat in chat rooms, or publish blogs (Rabkin).” This research paper will attempt to share insight into China’s 420 million Internet users (Crampton) and their communication behaviors compared to Americans through the discussion of social media. This information is relevant on the international level as China, or the People’s Republic of China, is home to over 1.339 billion people. It is the world’s second-largest country by land area. They are the world’s largest exporter and second-largest exporter of goods. And as of 2011, it ranks second only to the United States by both nominal GDP and purchasing power parity (China). China is a true competitor in the world market and understanding the communication behaviors of its culture is key. In order to expound on current findings, the paper will discuss a brief history of China’s Communist state, its current cultural norms and the importance of social media in China to its citizens and younger generation. And ask questions such as, “Why is it Chinese users converse online more than Americans, who are currently thought, even by the Chinese, to be more active users? How is it possible that a nation built on the foundation of Communism can wage the war of self-expression as never before? And how does all of this communication affect the onset of social media into its mainstream?” The sources involved will range from journal articles, magazines, research studies, statistics and facts from valid companies, and personal interviews.

Bibliography

Crampton, Thomas. "Social Media in China: The Same, but Different." China Business Review 38.1 (2011): 28-31. Business Source Premier. EBSCO. Web. 24 Sept. 2011.

Zheng, Jiawen, and Benjamin Detenber. "Perceptions of and Attitudes Toward Extreme Nationalistic Messages in Chinese Online Forums: A Third-Person Perspective." Conference Papers -- International Communication Association(2009): 1-33. Communication & Mass Media Complete. EBSCO. Web. 24 Sept. 2011.

Gevorgyan, Gennadi, and Naira Manucharova. "Does Culturally Adapted Online Communication Work? A Study of American and Chinese Internet Users’ Attitudes and Preferences Toward Culturally Customized Web Design Elements."Journal of Computer-Mediated Communication 14.2 (2009): 393-413. Communication & Mass Media Complete. EBSCO. Web. 24 Sept. 2011.

"China's Media Censorship." International Debates 8.4 (2010): 17-20. Academic Search Premier. EBSCO. Web. 24 Sept. 2011.

"BEHIND THE GREAT FIREWALL." Advertising Age 82.24 (2011): 12. Communication & Mass Media Complete. EBSCO. Web. 24 Sept. 2011.

Kuo, Kaiser. "Blogs, Bulletin Boards, and Business." China Business Review 36.1 (2009): 28-31. Business Source Premier. EBSCO. Web. 24 Sept. 2011.

Rabkin, April. “The Social(ists) Networks.” Fast Company February 2011: 68-75.

Interviews with Fangli Dang( dangfangli@hotmail.com or fdang@email.unc.edu) and Yan Zhang (sammi318@gmail.com).

“China.” Wikipedia. 2011. Wikimedia Foundation, Inc. 25 September 2011.

(Not Printed)

Mou, Yi, David Atkin, and Hanlong Fu. "Predicting Political Discussion in a Censored Virtual Environment." Political Communication 28.3 (2011): 341-356. Academic Search Premier. EBSCO. Web. 24 Sept. 2011.

Shu-Chuan, Chu, and Choi Sejung Marina. "Social capital and self-presentation on social networking sites: a comparative study of Chinese and American young generations." Chinese Journal of Communication 3.4 (2010): 402-420.Communication & Mass Media Complete. EBSCO. Web. 24 Sept. 2011.

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