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International Exporting for Milk Powder

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5a. China - Peoples Republic of Dairy and Products Annual 2010

5b. Chinese consumers haven’t fully recovered from the melamine crisis and they have a superior safety image over imported milk powder. According to the report, the China’s import of milk powder will increase significantly in 2011 and responsible for most of the growth for Chinese milk powder consumption. The import of whole milk powder in 2011 is estimated to top 400,000 metric tons and the import of nonfat milk powder is estimated to 100,000 metric tons. After the melamine crisis, Chinese consumers are threat of contaminated milk powder and there is a strong preference of imported milk powder. Due to the threat of Chinese consumers to buy Chinese made milk powder, there is a strong demand of import milk powder in China.
Thus, US made milk powder is a good product to be exported to China.

FAS Site http://gain.fas.usda.gov/Recent%20GAIN%20Publications/Dairy%20and%20Products%20Annual_Beijing_China%20-%20Peoples%20Republic%20of_10-22-2010.pdf China - Peoples Republic of Dairy and Products Annual 2010
Prepared By:
Michael Woolsey, Jianping Zhang, Susan Zhang
Date of report: 10/22/2010
Accessed: 4/7/2012
6a. Parent's Choice - Gentle Milk-Based Powder Infant Formula
6b. Name of the producer: PBM Products, LLC

Address: 204 N. Main St.
Gordonsville, VA 22942

Phone: (540) 832-3282
6c.
Item Description
Parent's Choice Gentle Milk-Based Infant Formula with Iron features one fourth of the lactose of a standard milk-based formula for infants with fussiness or gas.
Parent's Choice - Gentle Milk-Based Powder Infant Formula, 23.2oz:

* For baby age 0-12 months * Patterned after breast milk providing a whey to casein ratio of 60%:40% * Contains partially broken down whey protein to be gentle on baby's tummy

*Resource from walmart.com

Specification

Additional Specifications | Finer Categorizations: | Baby Formula | Type: | Powder | DESCRIPTION_MODULE | consumable: | Yes | container_desc: | Can | More Information | Shipping Weight (in pounds): | 2.35 |

*Resource from walmart.com

Ingredients
Corn Syrup, Nonfat Milk, Palm Olein, Whey Protein Hydrolysate, Coconut Oil, Soy Oil, High Oleic (Safflower Or Sunflower) Oil. And Less Than 2%: Mortierella Alpina Oil*, Crypthecodinium Cohni Oil**, L-Carnitine, Mixed Tocopherol Concentrate, Monoglycerides, Soy Lecithin, Taurine, Calcium Carbonate, Calcium Chloride, Calcium Hydroxide, Cupric Sulfate, Ferrous Sulfate, Magnesium Chloride, Manganese Sulfate, Potassium Bicarbonate, Potassium Hydroxide, Potassium Iodide, Potassium Phosphate, Sodium Citrate, Sodium Selenite, Zinc Sulfate, Ascorbic Acid, Ascorbyl Palmitate, Beta-Carotene, Biotin, Calcium Pantothenate, Choline Chloride, Cyanocobalamin, Folic Acid, Inositol, Niacinamide, Pyridoxine Hydrochloride, Riboflavin, Thiamine Hydrochloride, Vitamin A Palmitate, Vitamin D (Cholecalciferol), Vitamin E (DL-Alpha Tocopheryl Acetate), Vitamin K (Phytonadione). Contains Milk And Soy Ingredients. *A Source Of Arachidonic Acid (Ara). **A Source Of Docosahexaenoic Acid (DHA).

*Resource from walmart.com

Nutritional fact Nutrition Facts | Serving SizeServings Per Container | Amount Per Serving | Calories 100 | % Daily Value* | Total Carbohydrate 10.8 g | | Folic Acid | 16 |
(-) Information is currently not available for this nutrient.
* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs:**
** Percent Daily Values listed below are intended for adults and children over 4 years of age. Foods represented or purported to be for use by infants, children less than 4 years of age, pregnant women, or lactating women shall use the RDI's that are specified for the intended group provided by the FDA. | Calories: | 2,000 | 2,500 | Total Fat | Less than | 65g | 80g | Sat. Fat | Less than | 20g | 25g | Cholesterol | Less than | 300mg | 300mg | Sodium | Less than | 2400mg | 2400mg | Potassium | 3500mg | 3500mg | Total Carbohydrate | 300mg | 375mg | Dietary Fiber | 25mg | 30mg |
Calories per gram:
Fat 9·Carbohydrate 4·Protein 4

*Resource from walmart.com

6d.

*Resource from parentschoiceformula.com

6e. After the melamine crisis in China, there is a strong demand of imported milk powder. Chinese doesn’t trust the quality of the milk powder that is made in China and Chinese has a superior safety image of foreign made milk powder. Thus, US made milk powder will be attractive to Chinese consumers and meet their demand.
6f. According to the industry report, the barrier of entry into the milk powder industry is medium. The entry is not hard but with significant numbers of competitors. Population growth is the key factor of the demand of milk powder. The consumption of milk powder in developing countries is higher than that in the developed countries. The growth of milk production in China is being slow down by the capacity constraints and high feed cost. The declining rate of expansion will lead to a significantly rise in imports over the next five years. With the increasing concern of safety issue, there is strong demand of safety good. Thus, US made milk powder will be attractive for export as US made milk powder has a superior safety image.

Title: C1111-GL - Global Milk & Cream Manufacturing - Global Industry Report
Author: N/A
Date of report: 11/30/2011 http://clients.ibisworld.com.cn/globalindustry/summary.aspx?indid=355 Accessed: 4/7/2012

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