Introduction

Globalization is a common word of a major issue in today’s world. It may be referred to many phenomenon consuming politics, technology, corporate strategy, markets, trading, and consumer behavior (Nooteboom 1999, 56). This article is to understand the concept and behavioral changes as a result of globalization towards tourism and hospitality industry in order to construct wider understanding of its negative and positive impacts. Globalization, as a meaning of its term, clearly stated the understanding of product or service market involving two or more countries to serve the worldwide market outside their local networks. It may be referred as the highest commercial development for any company internationally (Teare, Boer 1993, 194). Product trading and media communication, which makes information as a trade good are the division of two main principal or concept in order for a company to further spread their trading power towards utilizing globalization benefits. Globalization is mostly involved by Mega Corporation, multinational and the consumer themselves. Under the economic perspectives, it clearly shows that globalization referred to the increasing of market interdependent and production in two or more countries through trading in goods or service (Teare, Boer 1993, 194). As the trade radius become international, globalization gives an increase of labor workforce- in which international division of labor is achieved by the fragmentation of international production chain, as well as the political trend toward a more liberal economic order.

Local companies that used to control some percentage in domestic market are now being saturated and limited as international competitions and development of local area are rapidly changing to give better market development. This situation press in the pressure of an understanding that the only way to maintain a