...Warwick International Hotels Name Institution of Affiliation Warwick International Hotels Introduction The Warwick International Hotels were founded in 1980. Since then, the brand has extended its services all over the five continents, totalling to 55 hotels worldwide. The brand provides a collection of 4 and 5-star hotels (Warwick International Hotels, 2008). The hotels provide quality services and are distinctive for their bond because their operations are common throughout the areas where they are stretched. Some of the cities where Warwick International Hotels are found include Paris, New York, San Francisco, Brussels, Geneva and Bangkok among others. The hotels are centrally located, and they can be easily located from the city centre. Due to their quality services, the hotels have established a reputation for their quality accommodation and services. The Warwick International Hotels have a collective capacity of over 6,500 accommodation rooms with varying number of rooms for the different hotels (Warwick International Hotels, 2008).). The accommodation facilities offer a range of services ranging from hosting conferences and seminars, business meetings and accommodation as well as relaxing for a holiday. The expansion of the hotels from the time the brand was founded is presented graphically below. Chart 1: % Hotel portfolio development from the initial eight hotels. Customer loyalty and Hotel brand performance The brand appreciates that its guests are the...
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...involve size of cash and financial resources required to establish and run a business; cost disadvantages independent of scale as opposed to advantages held by existing competitors such as location, patents and experience; access to distribution channels which include means to reach customers; government policy such as licensing, subsidies or tax incentives; and expected retaliation from existing competitors which are determined by current rivalry, history of vigorous retaliation and strengths of incumbents. The Hotel Industry on a global basis is characterized by high capital costs and a high proportion of fixed costs to total costs. There are considerable economies of scale in the local Hotel Industry. The growth of the Hotel Industry in most metropolitan cities is limited by the availability of suitable locations. Access to distribution channels can be a problem, but this factor can be mitigated by a connection with an international hotel chain. The industry exhibits high entry barriers restricting new entrants, particularly because of the combined factors of economies of scale and high capital cost of entry, together with the limited supply of suitable locations. Bargaining Power of Buyers Porter (1980) mentioned that the buyers of goods and services from an industry may be powerful if they are more concentrated than the players in the industry and are able to force down prices as well as reduce the industry’s margin. They can purchase from the...
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...Executive Summary Marriott International envisions itself to be the world’s lodging leader. Its mission is to provide the best possible lodging services experience to customers who vary in backgrounds, language, tradition, religion and cultures all around the world. Marriot is committed to environmental preservation through using environment-friendly technology and engages in social responsibility and community engagement. We value our shareholder’s so we will only take steps that will ensure our growth. Most importantly, through our “spirit to serve”, we emphasize the importance of Marriott’s people and recognize the value they bring to the organization’s growth and success. It aims to increase revenues by 9% every year, to increase profits by 5% annually, to gain brand loyalty from their international customers, and lastly, to increase their market share in the lodging industry by 3% within 3 years. Marriott International is ranked as number one in market capitalization and revenues in the lodging industry. In fact, it has been ranked by Fortune as among the “100 Best Companies to Work For.” It has a total of six business segments in its portfolio, namely: the North American Full-Service Lodging Segment, North American Limited Service Lodging Segment, International Lodging Segment, Luxury Segment, Timeshare Segment, and the Synthetic Fuel Segment. It has a deep history, which started way back to 1927 when J. Willard Marriott and his bride opened a 9-seat root beer stand...
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...Competitions in the international hotel industry is increasingly intensified and globalized as hotels seek new ways to grow and target markets and potential customers have more alternative to choose from. Explain in detail this issue. Over the past two generations, the hotel industry has evolved in a continued boom to accommodate explosive growth and radically changing consumer demand, and has adjusted itself to a substantially different social and economic environment. Consequently, more complicated and varied types of hotels have been brought into existence. Simultaneously, the competition to secure a strong share in the global hotel market has become fierce among hotel chains armed with a wide variety of worldwide networks. Hospitality companies can be grouped as either limited-service organizations or service intensive operations. In the hotel industry, polarization in hotel is being accelerated. The most basic division is between limited- service and full-service properties, hotels are tailoring themselves to specialized markets, a practice often referred to as target marketing. One of the major reasons hotels are increasingly targeting specific market segments is that in most markets, there is more than enough hotel capacity to go around. Competition will be even tougher in the years ahead. Hotels offer a highly competitive outlook for all but the luxury sector. The growth in competition makes tightly controlled operations especially important to survival. Hotel companies are...
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...10/10/2014 Sihan Guo 0 Table of Content History and Company Root .......4 The Nation of Australia.......5 The Australia Government.......6 Palm Cove.......7 Moving Forward.......7 Conclusion.......8 References.......9 2 History and Company Root --A Collection of Individuals In Exceptional Locations Founded in 1980, Warwick International Hotels represents a collection of distinct, upscale hotels and resorts known for quality throughout the world with over 55 hotels on five continents. As a collection, Warwick hotels are bound to each other by what distinguishes them from others – all of our hotels are renowned for our exceptional locations and remarkable stories to tell. Discover our unique tales steeped in deep-rooted origins and celebrate local traditions as we bring our heritage to life. Paris, Milan, Brussels, Geneva, New York, San Francisco and Bangkok are among the many fascinating cities where Warwick hotels can be found. Proudly located in the heart of each metropolis, Warwick hotels serve as a calm refuge amidst the hustle and bustle. The city center is often, quite literally, at the doorstep of Warwick hotels. Life is a Collection of Memories, let Warwick be part of it. There is a common purpose behind our endeavors; to create a tasteful and welcoming ambience where guests’ needs are anticipated and expectations surpassed. We care for...
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...(IJACSA) International Journal of Advanced Computer Science and Applications, Vol. 2, No. 3, March 2011 93 | P a g e http://ijacsa.thesai.org/ An Electronic Intelligent Hotel Management System For International Marketplace Md. Noor-A-Rahim1, Md. Kamal Hosain2, Md. Saiful Islam3, Md. Nashid Anjum4 and Md. Masud Rana5 1,3,4,5 Electronics & Communications Engineering, Khulna University of Engineering and Technology (KUET), Khulna, Bangladesh. 2School of Engineering, Deakin University, Geelong, Victoria 3217, Australia. E-mail: mash_0409@yahoo.com1, mhosain@deakin.edu.au2, sirajonece@yahoo.com3, nashidzone@yahoo.com4, and mamaraece28@yahoo.com5 Abstract—To compete with the international market place, it is crucial for hotel industry to be able to continually improve its services for tourism. In order to construct an electronic marketplace (e-market), it is an inherent requirement to build a correct architecture with a proper approach of an intelligent systems embedded on it. This paper introduces a web based intelligent that helps in maintaining a hotel by reducing the immediate involvement of manpower. The hotel reception policy, room facilities and intelligent personalization promotion are the main focuses of this paper. An intelligent search for existing boarders as well as room availability is incorporated in the system. For each of the facilities, a flow chart has been developed which confirms the techniques and relevant devices used in the system. By...
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...Chinese based hotel Roaring Dragon Hotel (RDH), a state owned enterprise that was taken over by an International management called Hotel International (HI) to arrest the declining resources of the RDH and how the employees faced the cross culture difference trying to adapt to the new modern practices set by HI. Initially RDH was a guanxi based hotel where social connections were important which led to poor efficiency in its business and when HI took over RDH to modernize the hotel, employees faced a lot of resentment due to new cultural adoptions, communication differences and redundancy. HI oversaw why guanxi was very important in that area and success in any business lies in appreciating the differences of both cultures and perform business accordingly. This case is a perfect example of how not to conduct International business in guanxi based organizations. Introduction The Roaring Dragon Hotel (RDH) is a state owned enterprise which started in 1950s. It mainly conducted business based on guanxi until the Provincial government felt that the Hotel’s potential was not used properly and the management conducted business carelessly. So, the government decided to have an International Management company take over RDH to change the organizational culture prevailing at RDH and to increase the profits of the hotel or improve the quality of service that other competitors provided and also maximize the performance of the employees. For this they invited Hotel International (HI) who had...
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...PORTFOLIO BUILDER BSBINN601A Manage Organisational Change Candidate Name: | | Company: | | Date of submission: | | Name of Assessor: | | RTO: | Management Consultancy International | Project Overview Part 1 In this project you will be required to work as a senior human resources manager within a fictitious organisation called the International Hotel Group. (If conducting this project in your workplace or in your college or training organisation, work with the relevant staff from that team). You will be required to identify the need for a strategic change and a major operational change and develop, implement and review the change management strategy. In this task you will be required to identify the need for strategic and operational change. * You will need to access information about your organisation’s current strategic directions. * If working in a simulated situation you will be provided with information and a scenario. a) Write a list of possible needs for change. To do this you will need to do some or all of the following: * Review organisation’s strategic plans * Review relevant policies and procedures * Consider any environmental events or trends * Review operational procedures * Consult relevant specialists and experts b) Consult with relevant managers to discuss and prioritise identified change requirements. Prepare a report that outlines the outcomes of this meeting. (If completing this activity...
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...The Rooms Division consists of two sub-departments, Housekeeping and Front Office.Housekeeping used to be considered “just a cleaning department”, but hotel surveys have shown again and again that cleanliness is at the top of the list of requirements of hotel guests. This book deals with modern management techniques and equipment used by housekeeping managers to ensure a safe and comfortable stay for hotel guests. The Front Office is the heart of a hotel. Associates of this department are responsible for the guest’s first and the last impression of the hotel. According to studies, the last impression is a lasting impression which will be instrumental for the guest’s decision to return to the hotel for his next visit. This book deals with modern equipment and management techniques used to produce a pleasant environment for guests and how the front line personnel can prevent and solve problems during a guest’s stay. | Young associates just starting their career in hospitality need to study people carefully before they can figure out what each guest really would like. A special chapter deals with communication and assignments provided on the DVD will develop students’ communicative skills and give them an insight in kinesics. | Human resource Hotel associates with international work experience will be instrumental in bringing about a better understanding among nations and cultures and reduce intolerance. Realising the importance of human resource management, the...
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...OYO ROOMS: INTERNATIONAL EXPANSION MARKET ANALYSIS Hotel brands – a very competitive environment: Internationally, competing on price alone can be a downward spiral, especially when the perception of quality is diminished when a non-staple product is commoditized. In premium markets elements like service, exclusivity, and security come into play. Facilities like pool complexes, spas, gyms, golf and other recreational activities can become expected amenities. Hotel management companies focus managers and budgets to cash flow, profitability targets, and occupation cost demands. However, the industry is changing rapidly, with substitute business models coming up. A Marketline Industry profile of April 2014, described “A new substitute in the form of private rentals, widely available through on line services such as Airbnb and Flipkey is a potential threat to the hospitality industry.” Chains such as Airbnb are described as being an emerging threat to the hotel industry. Airbnb has accomplished more growth than the top 10 global hotel companies have been able to grow in 20 to 240 years. The growth accomplished by Airbnb and OVRP’s regarding numbers of listings and revenue is unprecedented. Airbnb has become one of the world’s most valuable startups within only 6 years. OYO, through its international expansion plans, aims to replicate Airbnb’s success in foreign markets. Porter’s five forces analysis: The hotel industry is a group of like companies providing products and...
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...INTERNATIONAL STRATEGIC MANAGEMENT: Strategic management for hotel industry CANDY 10182133m Lecturer: Paula Tomsett I-Shou University Contents ABSTRACT 3 INTRODUCTION 4 RELEVANT THEORY 4 Strategic management 4 Globalization 5 IMPLICATIONS FOR INTERNATIONAL STRATEGIC MANAGEMENT 5 The cost of land ownership 6 Costs of funding the projects 6 Official procedure approval 6 Human resource matter 6 The speed of technology development 7 Infrustructure and security matters 7 Strong competitors 7 CONCLUSION 8 REFERENCES 9 ABSTRACT Hotel industry has been chaos period in recent years. What makes a firm differing from the others are well known brand, high standard products and services, as well as an unique strategic management to build short term and long term plans and strategies. In the process of strategic management, firms encounter a number of challenges. In order to compete rivals and get an competitive advantage, it is essential to issue the problems and find out possible and relevent solutions. Key words: hotel industry, strategic management, hospitality INTRODUCTION In recent years, global economy is facing a severe recession that affects almost aspects of business life. Hotel industry is also not an exception, typically Indian hotel industry. In order to grow and expand, hotel industry has to combat a number of challenges in human resources, land acquisition, technology deployment as a strategic tool and understanding the dynamics...
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...study on the factors of High Labour Turnover within the Hotel Industry in Johor Bahru 1.0 Introduction The hotel industry in Malaysia was considered the second highest industry that contributed to the national GDP. A report from the Malaysia Insider (2010) stated that 9% of the country’s GDP is contributed by this industry due to the increasing numbers of tourists visiting the nation. This can be seen from a 2010 report by the MTPB which showed 16.4 million tourists arrived in 2005, later the number increased to 23.6 million within 5 years. Thus, an increase in the number of tourist means that there will be more job opportunities for the locals. However according to the report from the Ministry of Human Resource in 2009 it mentioned that the Tourism employee turnover in Malaysia is relatively high at 16% and 8% was contributed by hotel employee turnover. Manpower is crucial to any industry but to the service industry manpower shortage would be the biggest challenge faced by the hotel industry when compounded by the issues of staff retention and job satisfaction. In an increasingly competitive landscape, the hospitality industry must endure upon restructuring especially in aspects of career progression opportunities and matching the industry growth with the talent and service levels as well as monetary and non-monetary reward structures. It has become a necessity to look at the context of labour turnover within the hotel industry and decide on benchmark practices to battle the...
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...forskning. CTM utvecklar tvärvetenskapliga utbildningar, samordnar större forskningsprojekt och informerar omvärlden om universitetets miljöforskning. Centrum för tvärvetenskaplig miljöforskning hette tidigare Centrum för naturresurs- och miljöforskning, CNM, och har funnits vid Stockholms universitet sedan 1990. Hemsida: www.ctm.su.se STOCKHOLM UNIVERSITY Centre for Transdisciplinary Environmental Research Sustainable Enterprising Master’s Thesis (20p) CORPORATE SOCIAL RESPONSIBILITY IN THE HOTEL INDUSTRY: A CROSS CULTURAL PERSPECTIVE TERESA NORD Academic Advisor: Hans Rämö Stockholm University School of Business Master’s Thesis (20p), Fall 2006, Stockholm University ABSTRACT Attention to business ethics in varying environmental, economic and cultural contexts has become increasingly important as enterprises expand globally. This thesis attempts to determine the impact of culture and local context on CSR performance by evaluating and comparing CSR performance across hotel groups in culturally and geographically diverse regions. Data on indicators for waste production, water consumption, energy use, equal employment opportunity, employee training and employee organization were collected...
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...Room to grow European cities hotel forecast for 2014 and 2015. 18 gateway cities, Amsterdam to Zurich March 2014 www.pwc.com/hospitality II Room to grow Contents Summary 2 How did 2013 turn out? 4 Spotlight on prospects for 2014 and 2015 6 Beyond the data: trends transforming hotel businesses 14 Economic, travel and supply outlook 20 From Amsterdam to Zurich: Which cities are best placed to grow? 25 Appendices: Full data tables 49 Further reading 52 Contacts 53 Summary This third edition of our European cities hotel forecast is published against a backdrop of a region that has taken an economic pounding but is seeing clear evidence of economic recovery and returning confidence The world is changing at a pace and in this snapshot (taken in February 2014) we look forward to a resurgence in travel and hotel prospects in 2014 and 2015. 2 Room to grow (c)Suzanne Christ In terms of where hotels are compared to before the recession, in nominal terms the market is almost back at its pre-recession peak (reached during 2007) but it remains significantly behind in real terms. For example, European ADR is now only 5.7% below its pre-recession levels in nominal terms but 17.9% lower in real terms. There are 18 cities in this econometric forecast – all are important gateway cities and/or business and tourism centres and some are en route to becoming mega cities. The 18 reflect ...
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...oWHAT IS HAPPENING TO THE HOSPITALITY INDUSTRY OVER TIME? 10 GLOBAL HOSPITALITY TRENDS IN HOTELS & RESORTS Time to time hospitality industry experiences important changes that impact globally the hotelier industry practices. Currently global economics factors and increase international travel and tourism volumes, driven by the growing BRIC economies. As well mega events in Europe and South America from 2012 through 2016 have impact the global hospitality sector. As result owners and managers are implementing news worldwide practices to enhance value and competitiveness such as sustainability and brand refreshment (Ernst & Young, 2012). This report will present and reveal top ten trends and issues considered to be primary areas of focus in the global hospitality industry at present time. Firstly this essay will start presenting the new emerging trends in hotels and resorts services and practices. Secondly will reveal a key issue for owners’ and hotel chains .Lastly one main trend that has brought opportunities to increase hotel demand in the global market. In order to be more efficient and more competitive hotels services and practices have suffered changes. Firstly there is less service provided by the staff and more service provided by the guest. It starts from making one's own reservation, self checking in to help self-service breakfasts. The second trend is forever changing employees which cause a shortage of 10-15 million skilled workers in this industry. Consequently...
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